Relevance X Social Fact Sheet

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Tapping into the social Web:

The social web has redefined the entire
media ecosystem and has fundamentally
changed consumer behaviour. Today,
large numbers of consumers are
members of social sites, and they are
spending increasing amounts of time
there.

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Relevance X Social Fact Sheet

  1. 1. The power of social marketing Acxiom Relevance-X™ Social Intelligent social targeting fuels efficient reach and persuasive impact Tapping the social web are spending less time with traditional Our commitment to advertising in general. They perceive data quality The social web has redefined the entire traditional advertising as less trustworthy media ecosystem and has fundamentally Delivering the highest quality than the valued opinions of their friends changed consumer behaviour. Today, data to our clients is vital to or other consumers. large numbers of consumers are Acxiom’s corporate mission. members of social sites, and they are We believe that accurate, Consumers are sharing their opinions spending increasing amounts of time timely consumer information is and in order to engage with relevance, there. They connect from a multitude of a critical component of marketers need to know where these digital devices and are able to successful Customer dialogues are occurring online, what is communicate and share globally at Relationship Management. To being discussed, and who is driving the unprecedented levels, regardless of that end, Acxiom employs a conversation. wider economic, social and cultural unified, company-wide data developments. quality management system Relevance-X Social for evaluating each of our The growth of social media in recent Relevance-X Social brings consumer individual data products. Our months has been phenomenal. Forrester data intelligence to online social best practices include complex reports that “three in four U.S. online marketing. Our social offering provides methodologies for the adults now participate in or consume a unique, practical, data-driven and continuous measurement, social content at least once a month,” measured approach that allows marketers analysis, benchmarking, and adoption continues to be rapid.1 to recognise, communicate and engage trending and improvement of Nielsen Online concludes that social with socially active customers and data quality. In addition, networks and blogs are now the fourth prospects within online communities Acxiom is committed to most popular online activity, ahead of to drive interaction, loyalty and researching and creating new personal email.2 Member communities are word-of-mouth marketing. technologies that enhance visited by 67 percent of the global online information quality and sharing population.3 Time spent on social Relevance-X Social has the ability to these innovations throughout networks and blogging sites is growing target and connect via social online our enterprise and industry. at three times the overall Internet rate, relationships, the growing universe of accounting for almost 10 percent of all socially active people, from the highly Internet time.4 “Consumers’ widespread networked and persuasive to the social use of social technologies indicates that newbies. The information exchange that social media is here to stay.”5 occurs within these member communities has more impact than traditional This social web presents a marketing in influencing buying decisions. transformational change in the way Relevance-X Social provides an consumers connect, share information, opportunity for marketers to leverage and make purchase decisions and essentially participate in this exchange and thereby live their lives. It also presents a encourage, join or ignite conversations. challenge for marketers as consumers Acxiom Ltd Park House Station Road Teddington Middlesex TW11 9AD Tel: +44 (0)20 8407 7000 Fax: +44 (0)20 8213 5541 www.acxiom.co.uk ukenquiries@acxiom.com © 2010 Acxiom Corporation. All rights reserved. Acxiom, InfoBase and AbiliTec are registered trademarks of Acxiom Corporation. All other trademarks and service marks mentioned herein are property of their respective owners. FACT SHEET
  2. 2. Through Relevance-X Social’s unique • Leverage this highly influencial methodology, Acxiom accesses customer or prospect to propagate social datasets to find and reach brand- brand-specific VIP programs throughout influential social participants. Leveraging his or her social footprint core data competencies, Acxiom now can • Tie social intelligence back to a client’s partner with marketers to discover online prospect and customer database relationships and “socialise consumer thereby allowing marketers the ability data” making it even more relevant in to close the loop and reveal valuable today’s marketing landscape. insights • Tap into trusted and highly-valued Relevance-X Social features consumer communications After pinpointing the most influential • Utilise highly influencial customers to customers and likely buyers within social accelerate marketing communication online environments, Acxiom’s solutions and word-of-mouth marketing allow marketers to leverage the use of • Conduct in-market research to validate social intelligence to: and gather insights to enhance product features and benefits • Target VIP programs to highly influencial customers and prospects • Gather most appropriate social advocates to assist, problem-solve and • Present product previews to generate inform others, creating the potential to excitement for new products decrease customer service costs and • Influence product or brand perception improve customer satisfaction • Gather research (product, awareness, • Reactivate dormant consumer favourability, competitive) relationships • Enable user-supported customer service communities Acxiom is committed to providing • Re-engage high-value customers marketers with the strategies and who have become inactive information they need to fuel high performance marketing campaigns. 1. The Growth of Social Technology Currently, Relevance-X Social may be Relevance-X Social helps you sift Adoption. Forrester, October 2008. leveraged within leading social networking through the social noise, find your optimal targets, communicate with 2. Global Faces and Networked Places. member communities. Nielsen Online, March 2009. relevance and consequently have the Relevance-X Social benefits opportunity to drive lifetime-value and 3. Global Faces and Networked Places. accelerate positive ROI. Nielsen Online, March 2009. • Recognise highly influencial and 4. Global Faces and Networked Places. networked consumers who are likely Nielsen Online, March 2009. to communicate online on your 5. The Growth of Social Technology brand’s behalf Adoption. Forrester, October 2008. Find out what Relevance-X Social can do for you. For more information e-mail us at relevance-x-social@acxiom.com or visit our website at www.acxiom.com Acxiom view on privacy Acxiom is a global thought leader in addressing consumer privacy issues and earning the public trust. We build great relationships with our clients and help them build great relationships with their customers by turning compliance challenges into opportunity. Acxiom fosters trust-based relationships by delivering customer and information management solutions that facilitate privacy compliance and preference management. Acxiom was the first company in the data services industry to appoint a chief privacy officer to advance policies and oversee compliance. Acxiom has a team of privacy specialists dedicated to understanding the complex issues of information flow and consumer choice, as well as crafting and enforcing responsible privacy best practices. We continually educate consumers, our clients and Acxiom associates about proper privacy policies and conduct. Acxiom is a member of the Direct Marketing Association, and we support the Centre for Information Policy Leadership and the Information Policy Institute. Acxiom endorses the privacy standards of these organisations. Acxiom Ltd Park House Station Road Teddington Middlesex TW11 9AD Tel: +44 (0)20 8407 7000 Fax: +44 (0)20 8213 5541 www.acxiom.co.uk ukenquiries@acxiom.com © 2010 Acxiom Corporation. All rights reserved. Acxiom, InfoBase and AbiliTec are registered trademarks of Acxiom Corporation. All other trademarks and service marks mentioned herein are property of their respective owners. February 2010

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