Social action presentation Matt
•Download as PPTX, PDF•
0 likes•212 views
Scope organisation used various media like YouTube and videos to communicate their intentions to the public. A video about Natalie Sides' story effectively conveyed emotions and knowledge about the organisation's functions. Viewers had similar reactions as the author. Scope also supported a campaign against the HS2 rail project through action videos featuring local leaders and an original song, which gained views but did not stop the project.
Report
Share
Report
Share
Recommended
Presentation on social action groups
The document discusses how Scope, an organization for disabled people, used YouTube and action videos to raise awareness about their campaigns and objectives. It describes how a video featuring Natalie Sides impacted the viewer by stirring emotions and increasing knowledge. Two action videos were created to campaign against the HS2 rail project in the UK, with one featuring the local council leader and the other set to music. The videos aimed to show the negative impacts of the project and get their message out, though it's unclear if they changed the target audience's views since the project is still moving forward.
Engaging the Silent Citizen
The document provides tips and strategies for engaging silent citizens in the planning process. It discusses techniques used such as public design sessions, project websites, workshops, email blasts, and ads. It outlines the successes of using social media platforms like Facebook, including boosting posts and driving traffic to online comment forums. Metrics are shared on user interactions and feedback received through these digital outreach methods. Key recommendations include being proactive in marketing, providing instructions for participation, and giving incentives to encourage engagement.
Research for social impact Matt
Scope is a UK charity that aims to change society so disabled people have equal opportunities. They provide support services to disabled people and their families at all stages of life, including information, education, care, housing, training, and employment assistance. Scope uses media like YouTube videos featuring disabled individuals discussing how the organization has helped them to raise awareness and funds. The videos personally depict Scope's positive impact to strongly engage audiences.
The Power of Community-Driven Transformative Redevelopment:
Engaging the Sil...
The Power of Community-Driven Transformative Redevelopment:
Engaging the Sil...Renaissance Downtowns
Renaissance Downtowns' triple-bottom-line (economically, socially, environmentally sustainable) approach to urban revitalization, highlighting its community-driven crowdsourced placemaking program and the communities its being implemented in.July 2016 Neighborhood Summit
This document summarizes the agenda and proceedings for a Near Eastside neighborhood summit. The summit brought together residents and stakeholders to share accomplishments, challenges, and propose new goals and actions to improve quality of life. Attendees heard taskforce updates on topics like education, diversity and inclusion, and revitalization. Proposals from the last summit were presented, and attendees visited information booths before voting. The ground rules focused on being constructive and adding items to the neighborhood plan by consensus. Residents were encouraged to stay engaged in ongoing improvement efforts.
Social Media for Social Change
The document discusses how social media can be leveraged for social change. It provides examples of how social media has enabled social activism and empowered citizens. Social media helps connect people and spread awareness of social causes. While it has limitations like weak online ties, it can help initiate change faster by uniting people. The document also examines specific case studies where social media was used effectively for social change, such as the Arab Spring uprisings and anti-corruption efforts in China. Non-profits, businesses, and governments are discussed as initiators of social media campaigns for social causes.
Cutting Room Experiment #smc_mcr
Here's the story of the Cutting Room Experiment, which ran in Manchester on Saturday 20th June 2009. The idea was to get as many people as possible to suggest an idea for one of 12 flashmobs, with the winning one in each stream being put into production by a professional events company. Here's the story of how the event was conceived, and how it went.
Opening night
The document discusses plans for a film premiere, including choosing the London O2 Arena venue due to the large existing Star Wars fan base that could fill the arena. It also lists potential cast members and plans to advertise in comic books and movie theaters to generate interest from both fans and the general public, with the goal of holding the premiere in late November/early December when people want to watch horror films around Halloween.
Recommended
Presentation on social action groups
The document discusses how Scope, an organization for disabled people, used YouTube and action videos to raise awareness about their campaigns and objectives. It describes how a video featuring Natalie Sides impacted the viewer by stirring emotions and increasing knowledge. Two action videos were created to campaign against the HS2 rail project in the UK, with one featuring the local council leader and the other set to music. The videos aimed to show the negative impacts of the project and get their message out, though it's unclear if they changed the target audience's views since the project is still moving forward.
Engaging the Silent Citizen
The document provides tips and strategies for engaging silent citizens in the planning process. It discusses techniques used such as public design sessions, project websites, workshops, email blasts, and ads. It outlines the successes of using social media platforms like Facebook, including boosting posts and driving traffic to online comment forums. Metrics are shared on user interactions and feedback received through these digital outreach methods. Key recommendations include being proactive in marketing, providing instructions for participation, and giving incentives to encourage engagement.
Research for social impact Matt
Scope is a UK charity that aims to change society so disabled people have equal opportunities. They provide support services to disabled people and their families at all stages of life, including information, education, care, housing, training, and employment assistance. Scope uses media like YouTube videos featuring disabled individuals discussing how the organization has helped them to raise awareness and funds. The videos personally depict Scope's positive impact to strongly engage audiences.
The Power of Community-Driven Transformative Redevelopment:
Engaging the Sil...
The Power of Community-Driven Transformative Redevelopment:
Engaging the Sil...Renaissance Downtowns
Renaissance Downtowns' triple-bottom-line (economically, socially, environmentally sustainable) approach to urban revitalization, highlighting its community-driven crowdsourced placemaking program and the communities its being implemented in.July 2016 Neighborhood Summit
This document summarizes the agenda and proceedings for a Near Eastside neighborhood summit. The summit brought together residents and stakeholders to share accomplishments, challenges, and propose new goals and actions to improve quality of life. Attendees heard taskforce updates on topics like education, diversity and inclusion, and revitalization. Proposals from the last summit were presented, and attendees visited information booths before voting. The ground rules focused on being constructive and adding items to the neighborhood plan by consensus. Residents were encouraged to stay engaged in ongoing improvement efforts.
Social Media for Social Change
The document discusses how social media can be leveraged for social change. It provides examples of how social media has enabled social activism and empowered citizens. Social media helps connect people and spread awareness of social causes. While it has limitations like weak online ties, it can help initiate change faster by uniting people. The document also examines specific case studies where social media was used effectively for social change, such as the Arab Spring uprisings and anti-corruption efforts in China. Non-profits, businesses, and governments are discussed as initiators of social media campaigns for social causes.
Cutting Room Experiment #smc_mcr
Here's the story of the Cutting Room Experiment, which ran in Manchester on Saturday 20th June 2009. The idea was to get as many people as possible to suggest an idea for one of 12 flashmobs, with the winning one in each stream being put into production by a professional events company. Here's the story of how the event was conceived, and how it went.
Opening night
The document discusses plans for a film premiere, including choosing the London O2 Arena venue due to the large existing Star Wars fan base that could fill the arena. It also lists potential cast members and plans to advertise in comic books and movie theaters to generate interest from both fans and the general public, with the goal of holding the premiere in late November/early December when people want to watch horror films around Halloween.
Premiere pro guide
The document provides instructions for editing a video project in Adobe Premiere Pro. It explains how to open the software, create a new project, import footage, convert footage formats using Adobe Media Encoder, arrange clips on the timeline using cuts and transitions, add video effects, render the project, and export the final video. Key steps include naming the project, selecting project settings, dragging clips onto the timeline, cutting clips using the razor tool, adding dissolve transitions between clips, rendering before exporting, and choosing export format and file location.
Filming schedule
The document provides a filming schedule for 6 scenes over one day of filming. Scene 1 takes place in and outside a classroom, introducing the main characters. Scene 2 shows an argument between two characters in the woods. Scene 3 has characters eating at a park bench near a river. Scene 4 returns to the classroom. Scene 5 shows a character smoking alone in the woods. The final scene 6 discovers a character hanging in the school toilets. Locations, characters, props and costumes are outlined for each short scene.
Music video techniques
The document defines and provides examples of different styles, conventions, and techniques used in music videos. Some of the key styles discussed include popular music genres, in-concert footage, animation, narrative videos, and surrealist videos. Conventions covered are lyric interpretation, extending or consolidating a song's meaning, and allusions. Techniques outlined are cutting to the beat, miming/lip syncing, and using multiple images.
The lonely society report
This document provides an introduction to loneliness, including:
1) It defines loneliness as a subjective experience of unpleasant isolation that occurs when one's existing relationships are fewer than desired or when intimacy wishes are unmet.
2) It distinguishes loneliness from solitude, noting that solitude can provide benefits like self-discovery while loneliness is an involuntary negative state.
3) It explains that chronic long-term loneliness is most harmful, creating a self-reinforcing loop of negative thoughts, and that it is linked to increased health risks similar to smoking.
Formal Brief
The document is a letter brief from the New Jersey Attorney General arguing against a motion in limine to bar certain witnesses from testifying in the Abbott v. Burke school funding case. The brief argues that testimony from state officials about New Jersey's fiscal situation and how state education aid was allocated in FY 2011 is highly relevant to determining whether the funding level was constitutional. Excluding this evidence would prevent the state from providing critical context and leave an incomplete record for the court's review. The special master should allow the testimony to give the state a full opportunity to prove that funding was adequate despite budget cuts due to the state's fiscal problems.
Brief
This proposal outlines the development of a website for Associated Trade Services Ltd (ATS) by PH New Media. Key features proposed include unique selling point messages, bespoke design, branding, a gallery, Google Analytics and Maps integration, hosting, email support, and a dedicated account manager. PH New Media's approach involves quality management processes including specification, conceptualization, development, testing, training, and support. The cost is £150 per month for 24 months for the website, plus a £650 single payment for branding. The terms and conditions cover definitions, prices, payment terms, intellectual property rights, warranties, limitations of liability, confidentiality, and indemnification.
Project proposal form
The student proposes investigating the conspiracy theories surrounding the 9/11 attacks in the United States. Specifically, the student aims to research the facts of 9/11 and analyze whether the American government was involved. The student is personally interested in conspiracy theories and believes this topic will be enjoyable to research and write about. Over a three month period, the student will conduct research from various sources, write their dissertation, and meet two milestones set by their tutor for feedback. Resources needed include books, newspapers, online articles and documentaries. The tutor agrees the solo project is appropriate.
Tender Brief
This document provides a tender brief for a feasibility study examining establishing a new fund to finance small-scale creative activity in Scotland. The fund would provide loans between £100-£5,000 to individuals, cooperatives, and micro enterprises (5 employees or fewer) for artistic projects. The study will examine demand, potential sources of financing, and develop concrete plans for establishing the fund. Bidders are requested to submit their proposed methodology, timeline, budget, team, and why they are suited for the project. The winning bid will be selected based on their relevant experience, robust methodology, understanding of issues, and value for money.
Understanding the requirements of pre-production
Specialists, experts, talent, and the public are essential contributors to factual TV productions. Specialists and experts provide their knowledge and perspectives, talent appear on camera, and the public forms the audience. Contributor biographies in the credits acknowledge everyone who helped make the production possible. Without contributions from these groups, a factual TV program would lack important perspectives, on-camera participants, and an audience.
Script
This 9 minute documentary explores whether Henley College is haunted. It interviews two people - Sarah, a teacher who has had a paranormal experience, and Josh, a skeptic. The documentary will take the viewers on a journey investigating paranormal activity at the college and nearby St. Mary's Church. Elliot, Annie, Jack and Josh will conduct an experiment in the basement of Rother field, using various camera shots, props, and music to document their investigation of the paranormal.
Enter shikari
Enter Shikari are a British post-hardcore band formed in 2003 that combines various genres like post-hardcore, metalcore, alternative metal, electronica, dubstep, and drum and bass. They are signed to their own independent label Ambush Reality. The music video for their song "Warm Smiles do not make you welcome here" shows the band being cloned in a factory and then facing off against their clones, representing how artists are pressured to constantly replicate themselves. The video skillfully uses lighting, camera work and shots to distinguish the real band from the lifeless clones and highlight their energetic live performances.
Draft 1
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content in order to help people decide if the game is worth buying. He will record gameplay footage using screen recording software and edit it down while recording himself discussing various aspects of the game in front of a green screen. The review will have an 18+ age rating to match the game. Research showed that while text reviews are common, video reviews are less frequent but in high demand, with only a few known for their quality, information, and entertainment.
Audio pres
The document defines and provides examples of several audio effects terms: reverb, which is the persistence of sound in a space after the original sound is removed like an echo; distortion, which is the alteration of the original sound characteristics like used by punk bands; effects pedals, which allow musicians to modify their instrument sound like in the Foo Fighters track "Generator"; pitch bend, a synthesizer control to vary pitch continuously; and delay, which records an input signal and plays it back after a period of time.
Final
The document proposes a video game review of Bioshock: Infinite for Vibe Productions. The reviewer will create a 10-15 minute review detailing the game's characters, storyline, weapons, combat, settings and more. Footage will be recorded using screen recording software and edited down while the reviewer narrates in front of a green screen. Research found that video game reviews are not widely produced on YouTube but are in demand. The target audience is 18+ due to the game's violent content. The goal is to produce an informative yet entertaining review on par with popular reviewer Angry Joe.
LO4
Elliot's Reviews provides a detailed review of the video game BioShock Infinite that gives viewers an understanding of important aspects of the game without spoilers. While the audio quality is initially poor, it is later fixed. The review covers different elements of the game thoroughly but does not discuss all weapons, powers, or characters. Overall the review is informative for those considering playing the game but lacks some depth when compared to more established reviewers.
News
Studio newsreaders present news from the studio desk and communicate with field reporters on location. Field reporters go on site to show what is happening and interview people related to the news stories. Links to studio refers to live connections between presenters in different countries, such as for Eurovision. Interviewing involves having a guest in studio or going to their location to get personal opinions or firsthand information. Experts and witnesses provide specialized knowledge or eyewitness accounts. Report structure outlines how information is organized in an introduction, contents, main body and conclusion. Actuality footage shows real events without a larger narrative.
Media regulations
The document outlines several key regulations from the Ofcom Broadcasting Code regarding protecting viewers, truth and accuracy in programming, reconstructions, secret filming, payments, dealing with contributors, people under 18, fairness and privacy, criminality, impartiality, offensive material, commercial references, defamation, and best practices for journalists. It provides examples of how the documentary Aileen Wuornos complied with these standards and regulations. It also outlines the regulations the author will follow for their paranormal documentary, including labeling it unsuitable for children and airing it after 9:30pm, ensuring the audience is not misled, accurately labeling any reconstructions, and handling sensitive subject matter with respect.
Political participation in the internet era, South Korea
Online political participation will have the most positive results when combining the strengths of government-initiated and netizen-led models. Study on the paper of Prof. Seong-Yi Yun
Political Documentary and POV
This week's discussion investigates the political doc and making films for social change. What is the history and what is possible?
HDFC Life #standupontwitter
The social media campaign "Stand Up On Twitter" by HDFC Life Insurance had three objectives: to drive awareness of insurance benefits, recruit new customers, and build their brand reputation. The campaign used a stand-up comedy theme on Twitter to engage 22.2 million users and convince them to participate. Stand-up comedians performed live and answered financial questions humorously using the #StandUpOnTwitter hashtag. The comedy theme and contests encouraged high engagement, with the hashtag trending at number one for over four hours.
MKTG 6226 - Social Media Marketing and the Entertainment Industry
The document discusses how social media has transformed the entertainment industry by empowering consumers to participate at every stage, from ideation to production to promotion and distribution. It outlines how crowdsourcing on platforms like Amazon Studios, Kickstarter, and YouTube allows individuals and companies to develop stories and brands in new ways. The document also examines case studies of how entertainment companies have leveraged social media for innovative engagement, such as Paramount's viral marketing of Paranormal Activity and how The Voice uses social platforms to create an immersive real-time viewing experience. Overall, the key takeaways are that social media opens opportunities for co-creation and new models of participation, interaction, and monetization in the entertainment industry.
Government 2.0 New strategies for engaging the public
This document discusses strategies for local governments to engage the public through online and web-based technologies. It explores how cities are using tools like websites, social media, online surveys and forums to strengthen democracy and promote more effective governance. The document advocates for moving beyond just informing the public to truly engaging citizens in decision-making processes through collaboration and empowerment. It provides examples of how one city leveraged a project blog and online engagement to build consensus on a planning initiative.
More Related Content
Viewers also liked
Premiere pro guide
The document provides instructions for editing a video project in Adobe Premiere Pro. It explains how to open the software, create a new project, import footage, convert footage formats using Adobe Media Encoder, arrange clips on the timeline using cuts and transitions, add video effects, render the project, and export the final video. Key steps include naming the project, selecting project settings, dragging clips onto the timeline, cutting clips using the razor tool, adding dissolve transitions between clips, rendering before exporting, and choosing export format and file location.
Filming schedule
The document provides a filming schedule for 6 scenes over one day of filming. Scene 1 takes place in and outside a classroom, introducing the main characters. Scene 2 shows an argument between two characters in the woods. Scene 3 has characters eating at a park bench near a river. Scene 4 returns to the classroom. Scene 5 shows a character smoking alone in the woods. The final scene 6 discovers a character hanging in the school toilets. Locations, characters, props and costumes are outlined for each short scene.
Music video techniques
The document defines and provides examples of different styles, conventions, and techniques used in music videos. Some of the key styles discussed include popular music genres, in-concert footage, animation, narrative videos, and surrealist videos. Conventions covered are lyric interpretation, extending or consolidating a song's meaning, and allusions. Techniques outlined are cutting to the beat, miming/lip syncing, and using multiple images.
The lonely society report
This document provides an introduction to loneliness, including:
1) It defines loneliness as a subjective experience of unpleasant isolation that occurs when one's existing relationships are fewer than desired or when intimacy wishes are unmet.
2) It distinguishes loneliness from solitude, noting that solitude can provide benefits like self-discovery while loneliness is an involuntary negative state.
3) It explains that chronic long-term loneliness is most harmful, creating a self-reinforcing loop of negative thoughts, and that it is linked to increased health risks similar to smoking.
Formal Brief
The document is a letter brief from the New Jersey Attorney General arguing against a motion in limine to bar certain witnesses from testifying in the Abbott v. Burke school funding case. The brief argues that testimony from state officials about New Jersey's fiscal situation and how state education aid was allocated in FY 2011 is highly relevant to determining whether the funding level was constitutional. Excluding this evidence would prevent the state from providing critical context and leave an incomplete record for the court's review. The special master should allow the testimony to give the state a full opportunity to prove that funding was adequate despite budget cuts due to the state's fiscal problems.
Brief
This proposal outlines the development of a website for Associated Trade Services Ltd (ATS) by PH New Media. Key features proposed include unique selling point messages, bespoke design, branding, a gallery, Google Analytics and Maps integration, hosting, email support, and a dedicated account manager. PH New Media's approach involves quality management processes including specification, conceptualization, development, testing, training, and support. The cost is £150 per month for 24 months for the website, plus a £650 single payment for branding. The terms and conditions cover definitions, prices, payment terms, intellectual property rights, warranties, limitations of liability, confidentiality, and indemnification.
Project proposal form
The student proposes investigating the conspiracy theories surrounding the 9/11 attacks in the United States. Specifically, the student aims to research the facts of 9/11 and analyze whether the American government was involved. The student is personally interested in conspiracy theories and believes this topic will be enjoyable to research and write about. Over a three month period, the student will conduct research from various sources, write their dissertation, and meet two milestones set by their tutor for feedback. Resources needed include books, newspapers, online articles and documentaries. The tutor agrees the solo project is appropriate.
Tender Brief
This document provides a tender brief for a feasibility study examining establishing a new fund to finance small-scale creative activity in Scotland. The fund would provide loans between £100-£5,000 to individuals, cooperatives, and micro enterprises (5 employees or fewer) for artistic projects. The study will examine demand, potential sources of financing, and develop concrete plans for establishing the fund. Bidders are requested to submit their proposed methodology, timeline, budget, team, and why they are suited for the project. The winning bid will be selected based on their relevant experience, robust methodology, understanding of issues, and value for money.
Understanding the requirements of pre-production
Specialists, experts, talent, and the public are essential contributors to factual TV productions. Specialists and experts provide their knowledge and perspectives, talent appear on camera, and the public forms the audience. Contributor biographies in the credits acknowledge everyone who helped make the production possible. Without contributions from these groups, a factual TV program would lack important perspectives, on-camera participants, and an audience.
Script
This 9 minute documentary explores whether Henley College is haunted. It interviews two people - Sarah, a teacher who has had a paranormal experience, and Josh, a skeptic. The documentary will take the viewers on a journey investigating paranormal activity at the college and nearby St. Mary's Church. Elliot, Annie, Jack and Josh will conduct an experiment in the basement of Rother field, using various camera shots, props, and music to document their investigation of the paranormal.
Enter shikari
Enter Shikari are a British post-hardcore band formed in 2003 that combines various genres like post-hardcore, metalcore, alternative metal, electronica, dubstep, and drum and bass. They are signed to their own independent label Ambush Reality. The music video for their song "Warm Smiles do not make you welcome here" shows the band being cloned in a factory and then facing off against their clones, representing how artists are pressured to constantly replicate themselves. The video skillfully uses lighting, camera work and shots to distinguish the real band from the lifeless clones and highlight their energetic live performances.
Draft 1
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content in order to help people decide if the game is worth buying. He will record gameplay footage using screen recording software and edit it down while recording himself discussing various aspects of the game in front of a green screen. The review will have an 18+ age rating to match the game. Research showed that while text reviews are common, video reviews are less frequent but in high demand, with only a few known for their quality, information, and entertainment.
Audio pres
The document defines and provides examples of several audio effects terms: reverb, which is the persistence of sound in a space after the original sound is removed like an echo; distortion, which is the alteration of the original sound characteristics like used by punk bands; effects pedals, which allow musicians to modify their instrument sound like in the Foo Fighters track "Generator"; pitch bend, a synthesizer control to vary pitch continuously; and delay, which records an input signal and plays it back after a period of time.
Final
The document proposes a video game review of Bioshock: Infinite for Vibe Productions. The reviewer will create a 10-15 minute review detailing the game's characters, storyline, weapons, combat, settings and more. Footage will be recorded using screen recording software and edited down while the reviewer narrates in front of a green screen. Research found that video game reviews are not widely produced on YouTube but are in demand. The target audience is 18+ due to the game's violent content. The goal is to produce an informative yet entertaining review on par with popular reviewer Angry Joe.
LO4
Elliot's Reviews provides a detailed review of the video game BioShock Infinite that gives viewers an understanding of important aspects of the game without spoilers. While the audio quality is initially poor, it is later fixed. The review covers different elements of the game thoroughly but does not discuss all weapons, powers, or characters. Overall the review is informative for those considering playing the game but lacks some depth when compared to more established reviewers.
News
Studio newsreaders present news from the studio desk and communicate with field reporters on location. Field reporters go on site to show what is happening and interview people related to the news stories. Links to studio refers to live connections between presenters in different countries, such as for Eurovision. Interviewing involves having a guest in studio or going to their location to get personal opinions or firsthand information. Experts and witnesses provide specialized knowledge or eyewitness accounts. Report structure outlines how information is organized in an introduction, contents, main body and conclusion. Actuality footage shows real events without a larger narrative.
Media regulations
The document outlines several key regulations from the Ofcom Broadcasting Code regarding protecting viewers, truth and accuracy in programming, reconstructions, secret filming, payments, dealing with contributors, people under 18, fairness and privacy, criminality, impartiality, offensive material, commercial references, defamation, and best practices for journalists. It provides examples of how the documentary Aileen Wuornos complied with these standards and regulations. It also outlines the regulations the author will follow for their paranormal documentary, including labeling it unsuitable for children and airing it after 9:30pm, ensuring the audience is not misled, accurately labeling any reconstructions, and handling sensitive subject matter with respect.
Viewers also liked (17)
Similar to Social action presentation Matt
Political participation in the internet era, South Korea
Online political participation will have the most positive results when combining the strengths of government-initiated and netizen-led models. Study on the paper of Prof. Seong-Yi Yun
Political Documentary and POV
This week's discussion investigates the political doc and making films for social change. What is the history and what is possible?
HDFC Life #standupontwitter
The social media campaign "Stand Up On Twitter" by HDFC Life Insurance had three objectives: to drive awareness of insurance benefits, recruit new customers, and build their brand reputation. The campaign used a stand-up comedy theme on Twitter to engage 22.2 million users and convince them to participate. Stand-up comedians performed live and answered financial questions humorously using the #StandUpOnTwitter hashtag. The comedy theme and contests encouraged high engagement, with the hashtag trending at number one for over four hours.
MKTG 6226 - Social Media Marketing and the Entertainment Industry
The document discusses how social media has transformed the entertainment industry by empowering consumers to participate at every stage, from ideation to production to promotion and distribution. It outlines how crowdsourcing on platforms like Amazon Studios, Kickstarter, and YouTube allows individuals and companies to develop stories and brands in new ways. The document also examines case studies of how entertainment companies have leveraged social media for innovative engagement, such as Paramount's viral marketing of Paranormal Activity and how The Voice uses social platforms to create an immersive real-time viewing experience. Overall, the key takeaways are that social media opens opportunities for co-creation and new models of participation, interaction, and monetization in the entertainment industry.
Government 2.0 New strategies for engaging the public
This document discusses strategies for local governments to engage the public through online and web-based technologies. It explores how cities are using tools like websites, social media, online surveys and forums to strengthen democracy and promote more effective governance. The document advocates for moving beyond just informing the public to truly engaging citizens in decision-making processes through collaboration and empowerment. It provides examples of how one city leveraged a project blog and online engagement to build consensus on a planning initiative.
#MNBroadband Conference Visioning
The document discusses broadband access in Minnesota. It provides context about supporters of broadband expansion efforts and recaps discussions from sessions on developing a shared broadband vision. Key points discussed include:
1) Networks need both fiber and wireless components to be high-speed and provide universal access.
2) Tools like state funding, policies, and collaboration are needed, as well as political will, business buy-in, and communication strategies.
3) Incentives for investment include empowering local communities, public-private partnerships to reduce costs, and funding sources like grants and loans coupled with promoting adoption.
4) Decision-makers should consider access that is symmetrical and long-term, eliminates disparities, and coordinates
Influencing change through Shockvertising
The document discusses Benetton's use of "shock advertising" as a corporate social responsibility (CSR) technique to influence social change. It explores how Benetton uses provocative images in their campaigns to raise awareness of social issues and cut through advertising clutter. While the small survey found participants were unfamiliar with some campaigns and did not see a connection to products, research has shown that shock advertising can encourage public discourse around issues and eventually lead to changes in legislation, attitudes, and behaviors through social pressures.
Social action impact
This document discusses impact and social action, specifically how public information films (PIFs) can impact viewers and society. It provides examples of PIFs about knife crime, kittens, and forest fires to illustrate techniques used to communicate messages and the effects they can have. Students are asked to think about how PIF filmmakers communicate their message with impact, what impact the videos have on society and viewers after finishing, and techniques used to create this impact. They are assigned a task to watch 4 PIF videos and write essays analyzing the purpose, impact on viewers, effect on attitudes, and techniques used in each.
Difan Zhang IMC project
This document outlines a social media strategy for a campaign to raise awareness of child poverty in the North East of England. It identifies three objectives: raise awareness, exert pressure on MPs, and forge long-term engagement. Strategies include creating an awareness video to share on partner organizations' social media pages and measuring engagement. Quarterly campaign ideas and website qualities are discussed to achieve the objectives through ongoing evaluation and dynamic approaches.
Dump ways to die
The document summarizes McCann Australia's viral "Dumb Ways to Die" campaign for Metro Trains Melbourne. The campaign aimed to reduce train-related accidents among young people by creating a catchy song and animated video depicting characters dying in silly ways, including by trains. Uploaded to YouTube, it gained over 55 million views and widespread sharing online and in news media. As a result, Metro saw a 21% reduction in accidents among young people in the three months following the launch, exceeding their 10% goal. The unconventional and shareable campaign spread the safety message more widely and engaged its target audience more effectively than traditional public service announcements.
TechChange: Digital Organising for Political Advisors May 2013
This document discusses how digital tools can enable democratic citizen engagement. It provides examples of online courses that teach technology and organizing skills. Rapid communication tools have increased demand for political accountability. Digital methods can inform voters, build party support, engage citizens, and increase accountability. Examples include Obama's 2008 local organizing and crisis response efforts in Haiti. Mobile phone adoption has "leapfrogged" in many countries. The core tools discussed are mobile phones, SMS, social media, maps, and crowdsourcing platforms. The document stresses tailoring tools to local contexts and building partnerships. Lessons include the need for nimble response, offline involvement, and delivering on promises to maintain trust.
Monitor. Engage. Organize.
The document discusses using social media and online organizing for campaigns. It provides examples of successful campaigns like Billionaires for Bush that used creative tactics. The document outlines lessons learned like having a strong brand, participation-based campaigns, and creative approaches. It also discusses tools for online organizing like petitions, finding communities on social media, and monitoring impact. Overall it focuses on how to strategically use social media and the internet to engage people and organize campaigns.
YouTube: Engagement and Analysis
This document discusses using YouTube to engage communities. It defines YouTube as the leading online video platform where users can easily upload and share videos. The benefits of YouTube for government agencies include its 24/7 availability, ability to share non-static and multi-viewer video content, and hosting videos on YouTube's servers. The document provides examples of videos that agencies and citizens could create and share on YouTube to engage communities on issues. It emphasizes that knowledge and video are powerful tools for citizen engagement and encourages agencies to create YouTube accounts to upload, promote, and measure community engagement through videos.
Sylvia Horton Presentation
The document discusses the UK government's Big Society initiative which aims to empower local communities and individuals by transferring power away from central government and encouraging social action and volunteering. It outlines how the government is supporting this through programs like the National Citizen Service, community organizing funds, and new localism laws. However, critics argue it is vague and may be used to justify spending cuts. The role of volunteering in the Big Society and challenges in Portsmouth are also discussed.
Content Campaign Strategy
This is the slide deck from a talk that was give at the SL Circle on Nov 17, 2015.
This talk discussed the components of a planning, executing and tracking a content campaign. A few examples are given of successful awareness campaigns.
Pixelate 2006-10 Evaluation Report Final
The document provides an evaluation of the Pixelate project, which aimed to increase digital media content production across communities in Greater Manchester. It details the project framework, methodology used to evaluate outcomes, and key findings. The project involved over 140 participants from deprived areas across the region in creating 70 digital works. Participants developed new skills and community cohesion was improved. The project leveraged over £200,000 and successfully met its goals of increasing participation and digital skills in underserved communities.
Ceramic Tile Distributors Association Social Media
This document discusses harnessing the power of social media for businesses. It outlines a 3 step social media strategy of listening and learning about conversations on social platforms, planning a social media policy and engagement strategy, and then engaging with stakeholders through various tactics like generating leads, addressing customer complaints, creating an online community and identifying influencers. The goal is to use social media to build relationships with stakeholders and educate them about products and services.
Picture Motion - Official Deck
Our vision is build a world that empowers filmmakers, distributors and change makers to play a profound role in driving social change. We do this by passionately working with storytellers and advocates to give voice to the voiceless, expose injustice, cultivate community and drive activism through our social action campaigns.
Films can change the world. We make sure they do.
Using social media to (re)engage about sexual health and build online communi...
The document discusses ACON's use of social media to promote sexual health initiatives. It describes two campaigns - The Big Picture from 2011-2012 which aimed to educate gay men about HIV, and Ending HIV from 2013 onward which seeks to end the HIV epidemic by 2020. For The Big Picture, ACON used Facebook, Twitter, and a website to share information and drive traffic. While engagement was relatively low, evaluation found social media was effective for reaching audiences. For Ending HIV, ACON took a new approach, focusing on user-generated content and listening to audiences, which led to increased reach, interactions, and engagement over time. Lessons included social media's ability to boost traffic and frequency while facilitating discussions beyond direct
Discussion Group PP
This document discusses the importance of imagery and multimedia in nonprofit websites. It states that images and multimedia can stir people to action according to experts. It provides examples of nonprofit websites like World Vision that use images and videos effectively to promote donations and showcase their work. The document emphasizes that for nonprofits focused on social change, multimedia content like videos and images can make a big impact and help drive people to support and engage with the organization.
Similar to Social action presentation Matt (20)
Political participation in the internet era, South Korea
Political participation in the internet era, South Korea
MKTG 6226 - Social Media Marketing and the Entertainment Industry
MKTG 6226 - Social Media Marketing and the Entertainment Industry
Government 2.0 New strategies for engaging the public
Government 2.0 New strategies for engaging the public
TechChange: Digital Organising for Political Advisors May 2013
TechChange: Digital Organising for Political Advisors May 2013
Ceramic Tile Distributors Association Social Media
Ceramic Tile Distributors Association Social Media
Using social media to (re)engage about sexual health and build online communi...
Using social media to (re)engage about sexual health and build online communi...
More from elliotnjones
Effects pres
The document defines and provides examples of various audio production terms and effects, including reverb, echo, panning, cross fading, pitch bend, looping, reversing, and the Doppler effect. Reverb adds ambience to make a track sound like it is in a room, echo repeats a sound softly, and panning moves a sound between stereo channels. Cross fading and fading are used to transition smoothly between tracks or the beginning and end of a track. Pitch bend varies the pitch of a sound continuously, and reversing plays a track backwards. Looping repeats a track, while the Doppler effect describes the change in frequency of a sound source as it moves toward or away from a listener.
1
Elliot provides a detailed yet spoiler-free review of the critically acclaimed video game Bioshock Infinite. While his audio quality could use improvement, he thoroughly analyzes different aspects of the game's storyline, characters, and gameplay. The review gives viewers a good understanding of Bioshock Infinite without revealing too much, helping them decide whether to purchase the game. Though new to reviewing, Elliot demonstrates strong analytical skills and his review provides a useful overview for those interested in Bioshock Infinite.
Content outline
The document outlines a video game review of Bioshock: Infinite. It will discuss various aspects of the game like story, weapons, companions, gameplay, value and graphics. The reviewer will play through the 10-12 hour game, record gameplay footage, and cut it down to the most significant parts to discuss. A face cam of the reviewer will be over the gameplay footage. The reviewer chose to do a video review because it can help people decide if they want to buy the game by showing gameplay and story, which written reviews cannot do. The reviewer is very interested in video games and looking at different parts of the games. Vibe Productions should invest in the reviewer because video reviews are important for customers to decide if a
Lo4
This review summarizes Elliot's first review of the critically acclaimed video game Bioshock Infinite. While Elliot demonstrates a good grasp of reviewing concepts, the summary notes his review lacks in production quality compared to more established reviewers. The review provides insight into the storyline and gameplay without spoilers, highlighting Bioshock Infinite's striking setting and remarkable characters.
Proposal for video game review for vibe productions
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content to help viewers decide if the game is worth purchasing. He will record gameplay footage using screen recording software and edit it down to highlight key aspects like characters, story, weapons, and setting. Elliot will record himself discussing these aspects in front of a green screen, composited over the gameplay. His goal is to produce a high quality, informative yet entertaining review for an audience of 18+ due to the graphic nature of the game. Research showed that while text reviews are common, few create video reviews of the production value Elliot aims for.
Index
The document provides an overview of audience research for the video game industry. It discusses that audience research is important to understand the estimated size and preferences of the target audience. The two main types of research discussed are quantitative research, which uses statistics and numbers, and qualitative research, which uses methods like interviews, questionnaires and focus groups. It also outlines different sources for primary research, such as conducting interviews and surveys, and secondary research, such as using industry magazines, books and online sources. Finally, it discusses how audience research is vital for understanding the different target audiences for various video game genres and platforms in order to effectively market and advertise games.
Booklet
The document provides an overview of audience research methods for the video game industry. It discusses that audience research is important to understand the estimated size and preferences of the target audience. The two main types of research are quantitative and qualitative research. Quantitative research involves statistical data from sources like viewing records and surveys. Qualitative research comes from sources like interviews, focus groups, and questionnaires. Both primary and secondary research methods are described. Primary involves collecting own data through interviews and surveys. Secondary research uses existing information from sources like magazines, books, and online. The goal of audience research is to understand the audience, market, and help with production decisions.
LO1
The document discusses ideas for creating a video game review or advertisement. Idea #1 involves filming gameplay footage while talking about the game in front of a green screen to overlay the footage. Idea #2 is a longer video game review highlighting key aspects of the game. Research was also conducted through surveys and interviews to determine what information audiences want from a review, such as gameplay footage and whether the graphics are good. Competitors in the video game review space were also analyzed.
Lo3
The media has significant influence over audiences and can shape public opinion and attitudes. It can spread information and ideas rapidly through various platforms like the internet, television, newspapers, and social media. How the media portrays and publicizes different topics, like news stories, products, or video games, can impact how the audience perceives and responds to them. For example, positive reviews of Bioshock: Infinite from major publications likely contributed to its commercial success, while negative attention around bugs in Dead Island may have initially hurt its sales. However, any publicity, even bad publicity, can still spread awareness of a product. The mass media aims to maximize viewership and discussion of stories, but this can sometimes amplify or distort events
LO2
The document analyzes and compares advertisements for the Nintendo Wii and PlayStation 3 consoles. It finds that the Wii ad targets families by featuring a celebrity playing games with his family, showing how the console can bring people together. In contrast, the PS3 ad provides technical specifications and details about its capabilities, targeting "tech heads and gamers." A survey showed respondents found the Wii ad more inspiring and likely to make them purchase the console, while the PS3 ad was viewed as more informative.
LO2
Nintendo aimed their Wii advertising at families, showing games that do not require great skill and that everyone can enjoy together. The Wii appeals to casual gamers looking for exercise and social interaction rather than hardcore gamers seeking relaxation. PlayStation 3 advertising targets hardcore gamers interested in hardware specifications and how games are progressing technologically. Nintendo Wii ads feature celebrities like Jamie Redknapp and his family having fun playing Wii sports together at home to make the product appealing and encourage fans to emulate their idols.
LO1 -
The document discusses how media producers define their target audiences through audience research. It explains that audience research is done to estimate the size of the audience and understand what the audience wants. Different types of research discussed include quantitative research using statistics, qualitative research through surveys and interviews, socio-economic research on economic groups, psychographics analyzing lifestyle profiles, geodemographics on regional identities, and demographics on attributes like age and gender. Understanding these audience characteristics helps media producers decide how to market and tailor their products.
Once there was a little monkey named Kiki Marie
Kiki Marie took her allowance to buy a wiener dog magnet that she loved, but real wiener dogs started sticking to it as she walked near a river, becoming too heavy for her to carry. Hearing alligators trapped in rapids, Kiki used her strength and the magnetism of the dogs to throw them across the river and form a bridge for the alligators to cross to safety, earning her a blue ribbon from the king of All Alligators for saving them.
Adtr
The document discusses several images on album covers by a band. The images seem to tell a narrative across the albums. The first image shows a man at a typewriter, perhaps struggling to write lyrics. The second shows a man with a baseball bat and chains, representing a fight or struggle. The third shows a silhouette of a man shouting and surrounded by vines and animals, feeling lost but seeing a light. The fourth shows a man trapped in an hourglass as time runs out, unable to live in the present. These images seem to portray personal struggles and lessons about overcoming difficulties and living in the moment.
Trash Talk Lyrics
The document appears to be a collection of poems or lyrics exploring themes of social unrest, addiction, and societal issues. The pieces reference topics like peaceful protest, class war, reasons and excuses, nostalgia, poverty, exile, rules, habits, and more. Overall, the selections provide a critical look at various human conditions and struggles.
Trash talk
Trash Talk is an American hardcore punk band formed in 2005 in Sacramento, California. They have toured extensively internationally and in festivals, gaining recognition. The band has worked with several record labels but started their own label called Trash Talk Collective. In 2012 they signed to Odd Future Records, the first non-hip hop artist on the label, and released their album "119" through various partners.
Architects
This document provides an analysis of the album artwork and themes of the British metalcore band Architects across their first five studio albums. It notes how the artwork evolved from the first two albums depicting destruction to incorporate their logo of an "A" within a crown. For their third, fourth, and fifth albums, the artwork featured historic images and themes of struggle, rebuilding, and achieving success while still receiving criticism. The document examines the symbolism within the artwork and how it relates to the band's messages and progression over time.
Evaluation
The document discusses a social action video project completed by the author for a local community center. The video was delivered on time and met the 7 criteria required, including interviews, facts, and footage shot by the author. Working alone suited the author's style and allowed full control over the project. While the final video was successful overall and contained the necessary elements, the author notes some areas for improvement, such as audio quality and length of the interview.
Interactive media Brief
Sound is used in many electronic products for both entertainment and practical purposes like alarms. In interactive media like video games, sound is as important as graphics to enhance the gaming experience. Movies and television also utilize sound extensively through technologies like Foley effects. Even appliances use sounds to alert users or make tasks easier. The use of sound continues to grow across interactive media due to advancing technologies.
More from elliotnjones (20)
Proposal for video game review for vibe productions
Proposal for video game review for vibe productions
Recently uploaded
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
Practical manual for National Examination Council, Nigeria.
Contains guides on answering questions on the specimens provided
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...Nguyen Thanh Tu Collection
https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneTemple of Asclepius in Thrace. Excavation results
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Educational Technology in the Health Sciences
Plenary presentation at the NTTC Inter-university Workshop, 18 June 2024, Manila Prince Hotel.
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...Nguyen Thanh Tu Collection
https://app.box.com/s/qhtvq32h4ybf9t49ku85x0n3xl4jhr15skeleton System.pdf (skeleton system wow)
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
A Visual Guide to 1 Samuel | A Tale of Two Hearts
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Recently uploaded (20)
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Social action presentation Matt
- 2. How they got their organisations intentions across to the public by media • YouTube Channel • Natalie Sides story
- 3. How did the video Impact me? How did the videos impact the audience? • The video had the right impact on me, stirred emotions and gave me more knowledge of the function of this organisation. • The video impacted the audience the same way as me.
- 4. 51M campaign against the HS2 rail project
- 5. How they attempted to get their campaign across to the country • An action video from Martin Tett, leader of Buckinghamshire county council and 51m. • An action music video called “HS2 Blues” written by David Bekaert to campaign against the HS2 rail project.
- 6. Why was there a need for these action videos? What they getting across to the audience? • There was a need for an action video because there weren't any videos on the internet that were covering this campaign. • The action videos were to show the audience what the negative impacts of the HS2 rail project would be.
- 7. How did the action video impact on me? Did it have an impact on its target audience? • Both the videos made an impact on me, the first one because they used Local county council leaders. The second because they made used an interesting method to get their argument across. • Its hard to say due to the fact that although the action videos got a great number of views and likes the Government has now decided to go ahead with the HS2 rail project.