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Political Participation in the
Internet Era
Study on the South Korea Political Netizen
Since 2002 to 2007
Agenda
• The beginning
• The facts
• The development of netizen
• Dilemma of online political participation
– Advantages
– Disadvantages
• Suggestions
• Conclusion
Current case studies
• Study on the South Korea political netizen
since 2002 to 2007
• Study on some events of netizen.
The Beginning (1)
• The beginning in 2002
– Roh Moo Huyn use internet-based group
supporting in president election 2002.
– Provided supporters more DIRECT ACCESS to
information by using Internet.
– Internet become major online campaign tool
(candidate's website, online campaign strategies).
– Young civilian period, with age under 40, attempt
using Internet quickly.
The Beginning (2)
• The appearance of NOSAMO
– 70,000 people before election
– 80,000 people after the election
• Roh's website absorbed MILLION of people by:
– Video clips
– Messages
– Audio broadcast
The Facts (1)
• Roh’s campaign was successful with fund
raising, visitors donate money
– Raised 7 billion won ($7.7 million USD)
– Donation came from 200.000 individuals.
The Facts (2)
• The percentage age of netizens has changed
and developed over years
The Development of Netizen
• The raise events of netizen in Korea after years
– Red Devil supporters during the 2002 FIFA World
Cup.
– Candlelight vigils in memory of two middle school
girls who were killed by a U.S. military vehicle
(2002).
– The presidential impeachment and general
elections in 2004.
– The Hwang Woo Suk scandal over stem cell
research in 2005.
The Development of Netizen (2)
• Significance of the spread of "online citizen
participation" after years
– Getting new attention
– Representative democracies
– The creation of "electronic democracy".
Dilemma of
Online Political Participation
Advantages (1)
• Improve the exchange and flow of information
between citizens and political leaders.
• To achieve essential participatory democracy
in which all citizens take part freely and
equally.
• The model of political participation has
changed from group-based to network-based
individuals.
Advantages (2)
• To direct participation that comprises the
establishment of agenda, mobilization of
public opinion, and decision-making
• Presented the possibility of "rule by the
people". (Which is the core of the democratic
political system)
• Democratization and Informatization bring
about a decentralization of the power
structure.
Disadvantages (1)
• Public debates can be distorted through
expanded reproduction of one-sided opinions
without any filtering.
• Internet communication can create social
vices that threaten democracy.
– Emotional and sensational propaganda and
instigation
– Indiscriminate personal attacks
– Groundless rumors
Disadvantages (2)
• Speed and Anonymity may generate an
ORWELLIAN "Big Brother" scenario and
POPULISM.
• e-Participation does not guarantee the quality
of policy outcome.
• An increase in political participation does not
always lead to political development.
Suggestions
Suggestion (1)
• The political e-participation should be
deliberately designed considering:
– Purpose.
– Target.
– Role.
– Power and method of online participation.
Suggestion (2)
• Online political participation can be classified
into two models:
– The government-initiated top-down model
– The netizen-leading bottom-up model
Suggestion (3)
• Bottom-up model benefits
– Advent of a new political culture.
– Government provide a healthy structure for online
political participation.
– Promote netizens' online political participation.
– Promote a participatory political culture. (Base on
the appearance of a SMART MOB GENERATION)
Suggestion (4)
• Top-down model benefits
– REMAINS an agenda-setting power in the hands of
the POLITICAL ELITE.
– Avoid facing political inefficiency and populism.
Conclusion
• Online political participation should be
developed by:
– Maximizing the strengths of the two models.
– Minimizing their weaknesses, disadvantages.
• Online participation model can start from:
– Building the online public sphere.
– Educating netizens.
FAQ ?
Thanh you!

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Political participation in the internet era, South Korea

  • 1. Political Participation in the Internet Era Study on the South Korea Political Netizen Since 2002 to 2007
  • 2. Agenda • The beginning • The facts • The development of netizen • Dilemma of online political participation – Advantages – Disadvantages • Suggestions • Conclusion
  • 3. Current case studies • Study on the South Korea political netizen since 2002 to 2007 • Study on some events of netizen.
  • 4. The Beginning (1) • The beginning in 2002 – Roh Moo Huyn use internet-based group supporting in president election 2002. – Provided supporters more DIRECT ACCESS to information by using Internet. – Internet become major online campaign tool (candidate's website, online campaign strategies). – Young civilian period, with age under 40, attempt using Internet quickly.
  • 5. The Beginning (2) • The appearance of NOSAMO – 70,000 people before election – 80,000 people after the election • Roh's website absorbed MILLION of people by: – Video clips – Messages – Audio broadcast
  • 6. The Facts (1) • Roh’s campaign was successful with fund raising, visitors donate money – Raised 7 billion won ($7.7 million USD) – Donation came from 200.000 individuals.
  • 7. The Facts (2) • The percentage age of netizens has changed and developed over years
  • 8. The Development of Netizen • The raise events of netizen in Korea after years – Red Devil supporters during the 2002 FIFA World Cup. – Candlelight vigils in memory of two middle school girls who were killed by a U.S. military vehicle (2002). – The presidential impeachment and general elections in 2004. – The Hwang Woo Suk scandal over stem cell research in 2005.
  • 9. The Development of Netizen (2) • Significance of the spread of "online citizen participation" after years – Getting new attention – Representative democracies – The creation of "electronic democracy".
  • 11. Advantages (1) • Improve the exchange and flow of information between citizens and political leaders. • To achieve essential participatory democracy in which all citizens take part freely and equally. • The model of political participation has changed from group-based to network-based individuals.
  • 12. Advantages (2) • To direct participation that comprises the establishment of agenda, mobilization of public opinion, and decision-making • Presented the possibility of "rule by the people". (Which is the core of the democratic political system) • Democratization and Informatization bring about a decentralization of the power structure.
  • 13. Disadvantages (1) • Public debates can be distorted through expanded reproduction of one-sided opinions without any filtering. • Internet communication can create social vices that threaten democracy. – Emotional and sensational propaganda and instigation – Indiscriminate personal attacks – Groundless rumors
  • 14. Disadvantages (2) • Speed and Anonymity may generate an ORWELLIAN "Big Brother" scenario and POPULISM. • e-Participation does not guarantee the quality of policy outcome. • An increase in political participation does not always lead to political development.
  • 16. Suggestion (1) • The political e-participation should be deliberately designed considering: – Purpose. – Target. – Role. – Power and method of online participation.
  • 17. Suggestion (2) • Online political participation can be classified into two models: – The government-initiated top-down model – The netizen-leading bottom-up model
  • 18. Suggestion (3) • Bottom-up model benefits – Advent of a new political culture. – Government provide a healthy structure for online political participation. – Promote netizens' online political participation. – Promote a participatory political culture. (Base on the appearance of a SMART MOB GENERATION)
  • 19. Suggestion (4) • Top-down model benefits – REMAINS an agenda-setting power in the hands of the POLITICAL ELITE. – Avoid facing political inefficiency and populism.
  • 20. Conclusion • Online political participation should be developed by: – Maximizing the strengths of the two models. – Minimizing their weaknesses, disadvantages. • Online participation model can start from: – Building the online public sphere. – Educating netizens.

Editor's Notes

  1. NOSAMO is the Fan club on the internet to support Roh - NOSAMO (70,000 people before election -> 80,000 people after the election)NOSAMO gathered volunteer on cyber and real space.