LO2

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LO2

  1. 1. LO2: Task 1 - How media producers define their target audienceNintendo Wii AdvertPlaystaion 3When the Wii first started being advertised it is completely family orientated as they decidedthis is where their market was for such an involving and social product. With this being theirmain audience market, a product that requires energy and movement won’t appeal to themajority of harder gamers that use it as a relaxation method not something to catch a sweattoo. This is where the PS3 will cater to their needs that the Wii doesn’t. This is shownin thisparticular ad as it goes further than just showing the console. It talks about the hardwarewithin and what it is capable of. This is something left out of other standard console ads as itis not something everyone is interested in as they know nothing about. With this, they’regoing for the hardware know it all’s and an audience that is interested in video games andhow they’re progressing in times of specifications. Whereas the majority of the stereotypethat will be buying the Wii won’t think twice about the contents of the machine, they’reinterested in the games and accessory’s you can buy as extras such as ‘numchucks’,steering wheels and golf clubs. It is for families because it has games that don’t require youto be specifically good at something, the skills required for the Nintendo games such as WiiSports and Wii Play go from balance skills to games with test your reactions and everyone isbetter at something then the other so everybody has a chance to win.The Nintendo Wii Ad features Jamie Redknapp with his wife, kid and brother sat at homeplaying the game ‘Goal Getters’ on their Nintendo Wii. They’re all getting really into it and arecheering and shouting at the television when they win and lose. This is a realist narrative, asthe situation isn’t unbelievable. Jamie spending time with his family would be something heenjoys, so having something that everyone can enjoy of all ages will bring them all together.The way this is going to get to the audience is1. Because of the celebrity endorsement. Ifyou were a fan of football and were able to recognise Jamie and if you looked up to him, itwould make you want to do what Jamie was doing because it is what he thinks is cool. Youwant to do what famous people do in hope that you can be like them. They do this techniquewith other advertisements such as perfume and clothing brands.

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