This document discusses the importance of imagery and multimedia in nonprofit websites. It states that images and multimedia can stir people to action according to experts. It provides examples of nonprofit websites like World Vision that use images and videos effectively to promote donations and showcase their work. The document emphasizes that for nonprofits focused on social change, multimedia content like videos and images can make a big impact and help drive people to support and engage with the organization.

1. Imagery and Multimedia In Nonprofit Websites

2. We’re impacted by imagery For nonprofit organizations, images and multimedia devices are vital to a website.Needs to stir people to action According to Linda Jean Kenix, “the design must reflect the content provided and attract the organization's core audience.”

3. Nonprofits to Look At World VisionWorld ConcernHabitat for Humanity“I Have A Dream” Foundationhttp://www.worldvision.org/http://www.worldconcern.org/http://www.habitat.org/http://www.ihaveadreamfoundation.org/html/

4. Multimedia for NonprofitsSlideshows, videos, interactive elementsSlideshows are good eye-catchers, but shouldn’t be too busy (set them at a slower pace so people can look at pictures/caption)Video galleries and links allow audience to view what organization is actively doing in the community and world “I Have a Dream” Foundation doesn’t have much on home page that will draw people in (videos under “media kit” not very appealing at first)

5. Media to Make Change Media can help move people to action: http://www.youtube.com/watch?v=Flprmt9fX60

6. What does media do for Nonprofs? “[Media] representations over time have an inevitable impact on how an organization then considers its operations and purpose. Thus, a mainstreamed image may suggest a much more mainstreamed approach in the process of social change” said Kenix. An organization’s website says a lot about its purpose. World Vision offers many donation opportunities with pictures of sponsor children as well as a video from WV President and a call to action. For a nonprofit that is focused on social change, videos and images can make a huge impact.

7. So Let there be Media! Make sure videos can be clicked on to watchVideos need to be timely, important to audience (30 hr. famine, sponsorship, Katrina, etc.)

8. Images Make a Difference