The document summarizes McCann Australia's viral "Dumb Ways to Die" campaign for Metro Trains Melbourne. The campaign aimed to reduce train-related accidents among young people by creating a catchy song and animated video depicting characters dying in silly ways, including by trains. Uploaded to YouTube, it gained over 55 million views and widespread sharing online and in news media. As a result, Metro saw a 21% reduction in accidents among young people in the three months following the launch, exceeding their 10% goal. The unconventional and shareable campaign spread the safety message more widely and engaged its target audience more effectively than traditional public service announcements.
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Yogurtland - Advertising Campaign for January to MarchTheodore Le
This is a MOCK advertising campaign we created for the class Advertising Management in MBA program at Chapman University.
The objective of this campaign is to boost store traffics and increase brand awareness for Yogurtland from January to March.
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Yogurtland - Advertising Campaign for January to MarchTheodore Le
This is a MOCK advertising campaign we created for the class Advertising Management in MBA program at Chapman University.
The objective of this campaign is to boost store traffics and increase brand awareness for Yogurtland from January to March.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Presentation About Common Electrical Hazards & Safety TipsService Today
You should stay careful while doing any kind of electrical work. This presentation (PPT) contains information about some common electrical hazards. Go through it to keep yourself and your loved ones from electrical shocks. For any kind of electrical emergency, call electrician Sydney or from nearby location.
Get more Information here: http://www.servicetoday.com.au/electricians/sydney/
To raise awareness of child dehydration and increase sales of rehydrating salts, we’d ask famous sites like Facebook, Twitter and Flickr to donate the blue from their websites to UNICEF. The sites would be grey where they’re normally blue, providing an arresting visual that would grab people’s attention, and garner huge amounts of PR.
Each site would aim for 5,000 donations of rehydrating salts, whereupon they’d go blue again to represent the rehydration of all those children.
We’d also make a web app that would let you donate the blue from your own site to show support.
Cannes Young Lions Media Presentation - Turkey - Candaş Demir (@dambil) & Müc...Candaş Demir
Brief:
AnimalWatch wants to launch a campaign to build awareness on this sensitive
issue.
Creative route will be based on a simple message: ‘What if you were one of them’
– showing people in petshops behind glasses, in shelters, on the streets abondened
and covered with mud.
Cannes Lions PR 2014: Claudia Becker, Anna Groos Claudia Becker
Dieses Konzept entstand im Rahmen des Young Lions Wettbewerb in Cannes 2014 (Kategorie PR). Das Briefing: Eine globale Kampagne für die UNODC (United Nations Office on Drugs and Crime) mit dem Ziel, dem internationalen Menschenhandel mehr Aufmerksamkeit zu verschaffen. Von Anna Groos (@annamelitta) und Claudia Becker (@clab). Mehr dazu im Blogbeitrag unter: http://ow.ly/zjQpJ
*최종업데이트 버젼
*2014 칸느 라이언즈 크리에이티비티 페스티벌 주요 수상작 리뷰
*2014 칸느 국제광고제 주요 수상작 리뷰
*Review on primary winning works of 2014 Cannes Lions Creativity festival
* 모든 자료의 저작권은 칸느위원회 canneslions.com 및
캠페인 수상작의 Clients 및Agency에 속해 있습니다.
* 해당자료는 자유롭게 발췌하여 활용가능하나 해당 자료를
원문 그대로 활용시는 연락바랍니다
Help for GCSE Geography students regarding how to effectively use cartoons in exams. (PowerPoint was used in class with Qwizdom electronic assessment).
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
While going through some marketing campaigns, this cute and entertaining initiative taken up by the Melbourne Metro to send across a message about a serious issue caught my eye.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
Marketing for Social Causes Victoria University presentation (12.4.16)Antony Young
A presentation on how Social Causes are employing social media and other media channels for successful marketing campaigns. Presented at Victoria University's School of Marketing.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
Here are some most popularly known mobile marketing campaigns run across the world. Learn about what works in the mobile first economy like India. Learn about campaigns across the globe using mobile marketing.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Brief About McCANN
• WELCOME TO McCANN AUSTRALIA, WORLD’S MOST AWARDED AGENCY FOR 2013.
• In 1912, McCann registered the world’s first advertising trademark ‘Truth Well Told’. In the century since, McCann
has been home to some of the world’s greatest brands and some of the industry’s most renowned Truth Tellers.
• In December 1959, McCann opened its doors in Australia and set about uncovering the truths behind some of our
own iconic brands. From ‘Louie the Fly’ to ‘The Milky Bar Kid’, ‘It’s Time’ for the Australian Labor Party and even
the giant ‘Coke Sign’ in Sydney’s Kings Cross.
•
McCann Australia is the result of a merger in 2011 with awarded local independent agency SMART, creating a new
breed of agency with the leadership, processes, structures and DNA of a creative independent, backed by global
resources and intellectual capital of the world’s largest agency network
• With more than 180 offices in over 120 countries
• There are maybe two places in the world that consumers seek out advertising: on Times Square and online
• The business results delivered for their clients have also seen McCann achieve a record performance in both the
2013 Asian Marketing Effectiveness Awards and Effies. And we’re the only Australian agency ever to be featured
among TED’s Ads Worth Spreading.
3. Basic Information
CLIENT METRO TRAINS
PRODUCT METRO TRAINS
ENTRANT MCCANN MELBOURNE, AUSTRALIA
TYPE OF ENTRY PR: TECHNIQUE
CATEGORY BEST USE OF SOCIAL MEDIA
TITLE DUMB WAYS TO DIE
PRODUCT/SERVICE METRO TRAINS
ENTRANT COMPANY MCCANN MELBOURNE, AUSTRALIA
ADVERTISING AGENCY MCCANN MELBOURNE, AUSTRALIA
4. Describe the campaign/entry:
• Summary of the Campaign Accidents and deaths among young people on Melbourne’s Metro
train system had been on the rise for years. But young people don’t listen to public safety
messages.
• They needed to make train safety part of the conversation amongst 13-25 year olds. The
strategy was to throw a hand grenade into the world of PSA messaging.
• To be so deliberately different to the norm, they couldn’t help but create a conversation around
the message.
• They wrote a song called Dumb Ways to Die, created a music video for it, and attributed it to
an artist that didn’t exist: Tangerine Kitty.
• They uploaded the video onto YouTube and the song onto iTunes. Within a week it had been
viewed 20 million times and covered on every news service in Australia.
• Within a month, it had captured the world’s attention so effectively, it made it into Google’s
2012 Zeitgeist.
5. Situational Analysis
• Accidents and deaths among young
people on Melbourne’s Metro train
system had been on the rise for years.
• The problem is, young people don’t
listen to public safety messages –
especially when they come from
authorities.
• Despite Metro’s best intentions, all
their safety messaging was effectively
invisible.
• They needed to make train safety part
of the conversation amongst 13-25
year olds, and a traditional approach
clearly wouldn’t work.
6. Objective Of campaign
• In an effort to reduce the number of accidents on its rail network, Metro Trains
Melbourne has launched a campaign developed by Erikson McCann.
• Entitled ‘Dumb Ways to Die’, the cartoon ad shows a series of characters dying in
novel ways and ends with three characters dying in preventable train accidents.
• he campaign is designed to draw people, especially the younger segments, to the
safety message, rather than frighten them away.“
• The aim of this campaign is to engage an audience that really doesn't want to
hear any kind of safety message, and we think Dumb Ways to Die will.
7. Strategy Of the campaign
• The campaign comprises of a music video where cartoon characters kill themselves in various
“dumb ways to die”. If you watch “Happy Tree Friends”, you will understand what I mean.
• The agency designed Dumb Ways to Die so that it would be instantly likeable, and importantly,
shareable. First, they created a music video that was funny, irreverent and that featured a very
catchy theme song, designed to inspire sharing. Next, Melbourne leaked the campaign to a
trusted journalist to seed a positive story idea: that McCann is pushing boundaries rather than
sticking to tired, safe formulas.
• The strategy was to break every single rule of public safety messaging they could find. To be so
deliberately different to the norm, it couldn’t help but create a conversation around the
message.
• To engage teens and young adults, their message had to have a strong WTF/OMG factor. It had
to feel like it was coming from a peer, not from an authority. It had to be content, not
advertising focused. And it had to be housed on social platforms that encouraged peer-to-peer
sharing.
• In short, their strategy was to throw a hand grenade into the world of PSA messaging.
8. Execution
• They wrote a song called Dumb Ways to Die, created a music video for it, and
attributed it to an artist that didn’t exist: Tangerine Kitty.
• They uploaded the video onto YouTube and the song onto iTunes. Within a week it
had been viewed 20 million times and covered on every news service in Australia.
People wanted to know who Tangerine Kitty was, but we wouldn’t say.
• Over the next week we launched 21 animated gifs which quickly became tens of
thousands of memes and avatars.
• They launched a karaoke version of the video to encourage parodies and covers.
Over 200 were made inside of a month.
• Schools started using their campaign material to educate their students, so they
quickly produced a 64 page book for use in the classroom. After a month, they had
far exceeded every goal they’d been set.
9. Results
• Reduce train related accidents in key accident areas by 10% over 12 months. Generate
campaign awareness of 25% within 12 months amongst the core target.
• For the three months post-launch, Metro has experienced a 21% reduction in accidents and
deaths compared to the same time last year. The goal was 10%.
• In post-testing, 39% of our core audience said they would act safer around trains. Campaign
awareness amongst our core audience 46% after one month. The goal was 25% after one year.
• The video has 55 million YouTube views and rising. It also has huge levels of engagement, with
450,000 likes and 11,000 dislikes.
• Dumb Ways to Die is the most shared public service campaign in history, with 3 million +
Facebook shares and 2,000+ blog posts.
• The campaign has featured in over 700 news outlets worldwide. The song charted on iTunes in
28 countries and is still getting airplay on radio stations worldwide.
10. Learning and Conclusion
• It was (morbidly) funny and entertaining, therefore very
shareable among social circles.
• Sharing is more emotional, rather than logical based. Once the
individual impact is ensure, the virality will take care of itself.
Ideas That
Spread, Win
• Be Safe Around Trains – Metro
• Attention is increasingly the important currency in today’s fast
paced world. Without the attention, it is impossible to educate
the audience effectively about your message.
Inspire-Educate
Combination
• New focus, This prolongs the conversation about the cartoon
characters, as well as the safety messages that accompanies it.
• This prolongs the conversation about the cartoon characters, as
well as the safety messages that accompanies it.
Constant
Conversations