The document provides an overview of audience research methods for the video game industry. It discusses that audience research is important to understand the estimated size and preferences of the target audience. The two main types of research are quantitative and qualitative research. Quantitative research involves statistical data from sources like viewing records and surveys. Qualitative research comes from sources like interviews, focus groups, and questionnaires. Both primary and secondary research methods are described. Primary involves collecting own data through interviews and surveys. Secondary research uses existing information from sources like magazines, books, and online. The goal of audience research is to understand the audience, market, and help with production decisions.