The document defines and provides examples of different styles, conventions, and techniques used in music videos. Some of the key styles discussed include popular music genres, in-concert footage, animation, narrative videos, and surrealist videos. Conventions covered are lyric interpretation, extending or consolidating a song's meaning, and allusions. Techniques outlined are cutting to the beat, miming/lip syncing, and using multiple images.

1. Music video techniques
Type Definition Music Example
Styles Popular music genres Songs that are often Link
played on the radio and
music channels that a
lot of people will listen
too.
In-concert and ‘as Footage used in a Link
live’ footage music video has been
filmed when the band
have been playing live
somewhere.
Animation This is where the video Link
is made using software
and programs to
animate completely or
change footage filmed.
Interpretative This is how you yourself Link
interoperate the song,
lyrics or video. This can
be something totally
random but different
people see what it is
trying to put across
differently.
Narrative; This is a music video Link
that has a story behind
it.
Impressionist This gives you an Link
atmosphere or a feeling
of being somewhere
that other music can’t
do. Music that makes
you feels like you’re on
an adventure, or in a
fantasy world.
Surrealist This is something Link
surreal happening, in a
video or described in
the lyrics. Such as in
my example Dave
Grohls hands grow
abnormally large.

2. Pastiche This is a video that is Link
very similar to the
original. It is different
from a parody because
it is more out of respect
to the artists then a joke
Parody This is a video that has Link
been changed to make
a joke out of the song or
artist
Referencing; This is commonly where Link
another artists is
referenced either in the
lyrics or the video by
mentioning their names
or having talent that
looks like them
Homage This is paying respect Link
to an artist by covering
their songs or
mentioning them etc.
Conventions Lyric interpretation This is how you take Link
the lyrics; lots of
people can understand
lyrics in a different
way by having
meaning to them.
Extending or This is a song which Link
consolidating song’s has more than one
meaning meaning behind its
lyrics.
Allusion Where the song or Link
video is very strange
and what you think
may be happening in
fact isn’t.
Links to other artists In their song or video Link
they have other artists
either performing or
involved
Techniques Cutting to beat Where the video is Link Link
edited in time with the
music

3. Miming and lip sync Where artists will lip Link
sync in their music
video and/or live to
make it easier for
themselves.
Multi-mage Where there are Link
multiple videos or
images on the screen
doing different things.