The document discusses how Scope, an organization for disabled people, used YouTube and action videos to raise awareness about their campaigns and objectives. It describes how a video featuring Natalie Sides impacted the viewer by stirring emotions and increasing knowledge. Two action videos were created to campaign against the HS2 rail project in the UK, with one featuring the local council leader and the other set to music. The videos aimed to show the negative impacts of the project and get their message out, though it's unclear if they changed the target audience's views since the project is still moving forward.