The document describes how question campaigns led by the organization Engage the Power can empower the public and drive social change. A question campaign involves a 6 step process: 1) committing to principles of inclusion and transparency, 2) identifying a public and broad question, 3) designing media to engage the public and solicit questions, 4) asking the public to donate questions and connect people with similar questions, 5) selecting top questions, and 6) engaging the public to address the top questions through dialogue and action. Examples from Bogota and Brazil show how question campaigns have influenced elections and government transparency efforts.

2. Can A Single Question
Change the World?

3. 1 Billion
Why Do
Live In Poverty?
Children

5. What Do I Have to Do to
Make Eliminating Pediatric
HIV/AIDS by 2015
Probable Rather Than
Possible?

7. 1 in 7 People
Why Do
Go Hungry?

9. When 27.5 Million People
How Can We Have Peace
In The World
Are Displaced From Their
Home?

11. Will War End?

13. In the Domestic Affairs
When is it Okay to
Intervene
of a Sovereign State?

15. Can A Single Question
Change the World?

16. YES

17. Every Effort to Change the
World Begins
With Someone Asking

18. Why This Is So?

19. Raising Their Own Experience
Up To The World

20. Engage the Power
Brings the Power of Questions
to Bear on the Major Issues of
Our Time

21. WhoseQuestions?

22. WhoseQuestions?
Everyone’s
Especially Those At The
Margins of Society

23. REINVENTING ECONOMICS AND EXPANDING OPPORTUNITY
Questions about poverty and expanding health, education, opportunity and
prosperity
THE HUMAN FOOTPRINT
Questions about energy, ecology, food and sustainable ways of life
POLITICS OF VIOLENCE, RESISTANCE, AND PEACE
Questions about conflict, war, and how to counteract them
HUMAN RIGHTS AND SOCIAL INCLUSION
Questions about human value, ethics, and social responsibility
KNOWLEDGE SHARING AND INNOVATION ACCELERATION
Questions about the role of technology and science on our
learning, development and future
THE EMERGING GLOBAL COMMUNITY
Questions about Culture, Communication, Interconnection, and Collaboration
UNDERSTANDING AND SHAPING POWER
Questions about Freedom, Engagement, Leadership and Governance
QuestionsAbout?

24. How?
Engage The Power has pioneered
the Question Campaign, as a
unique, simple and powerful tool to
support the diverse and complex global
public to engage in
dialogue, learning, and action for the
social change it seeks.

25. Does Asking Questions
Make A Difference?

26. DoesItMakeADifference?
Bogota
In 2011, Bogota Elected a New Mayor

27. DoesItMakeADifference?
Bogota
¿Qué consideras en Barranquilla
debe cambiar de manera urgente?

28. DoesItMakeADifference?
Bogota
The Question Campaign Provided the
First Opportunity for Citizens to Frame
Questions for the Candidates.

29. DoesItMakeADifference?
Bogota

30. DoesItMakeADifference?
Bogota
The Top Questions Are Now the
Centerpiece of a Citizen Accountability
Process Run by University Rosaria

31. DoesItMatter?
Bogota

32. DoesItMakeADifference?
Brazil
In May 2012, Brazil held a National
Conference on Government
Transparency

33. DoesItMakeADifference?
Brazil
The Conference is the culmination of a
Year Long National Dialogue on
Transparency.

34. DoesItMakeADifference?
Brazil
The Question Campaign was
Conducted to Include the Perspectives
Question of Brazilians Living in the US
in the Deliberations.

35. How Does A Question
Campaign Work?

36. COMMIT to values that support the public’s
knowledge, voice and leadership
IDENTIFY which public and what broad question will
frame the campaign.
DESIGN & PRODUCE social media to engage the
public in the campaign.
ASK members of the public to donate their
questions & CONNECT them to each other.
SELECT top public questions to focus on
ENGAGE the public in addressing the top questions.
6StepsofaQuestionCampaign

37. Step1ofaQuestionCampaign
Commit
Sponsors of a Question Campaign
Commit to These Principles.
1. Local Voice at the Table,
2. Inclusiveness,
3. Public Ownership,
4. Open Source,
5. Public Transparency and Accountability,
6. Integrity in the Context of Interdependence,
7. Sustainability, and
8. Non-Partisanship.

38. Step2ofaQuestionCampaign
Identify
Identify and invite the
people, organizations, institutions and
groups that represent the diversity of the
public.
This group
• Insures the campaign is designed to reach those
at the margin
• Designs, plans and executes the question
campaign.
• Frames the theme of the Campaign.

39. Step3ofaQuestionCampaign
Design&Produce
Create a communication strategy for their question
campaign that is informed by the
communication, networking, and meeting habits of the
diverse public our partners want to engage.
Create and distribute Question Ads and Question Video
Ads that showcase questions for and from the public.
These question ads and videos demonstrate the
public’s sense of purpose, intellectual power and voice.
They also generate public engagement with the
campaign.

40. Step3ofaQuestionCampaign
Design&Produce
Question Ads
For each day of a Question Campaign, a Daily Question Ad is produced and
distributed. Each ad matches a powerful still image with a question donated by
a member of the public. The impact of these ads is visceral: they connect with
people both mentally and emotionally. We showcase these question ads freely
for others to use.

41. Step3ofaQuestionCampaign
Design&Produce

42. Step3ofaQuestionCampaign
Design&Produce

43. Step3ofaQuestionCampaign
Design&Produce

44. Step3ofaQuestionCampaign
Design&Produce
Question Videos
Our Question Videos capture the power inherent in a person speaking the
question they believe is important for their neighborhood, city, region, nation or
the world to address. Question Videos helps us understand the experiences
that have led to someone to their question.

45. Step3ofaQuestionCampaign
Design&Produce
Question Videos
Our Question Videos capture the power inherent in a person speaking the
question they believe is important for their neighborhood, city, region, nation or
the world to address. Question Videos helps us understand the experiences
that have led to someone to their question.
Roll over image to Play Movie

46. Step4ofaQuestionCampaign
Ask&Connect
Throughout the campaign members of the public are
asked to donate their questions and connect to others
with similar questions.
A Question Campaign produces hundreds, if not
thousands, of questions. These questions serve as the
basis for supporting our partner to conduct a question
selection process to identify a set of questions it will
focus on and use to more deeply engage the public
with its work. We also offer a public space on our
website for people with common questions to come
together and discuss why those questions are
important to them.

47. Step4ofaQuestionCampaign
Ask&Connect
Donating Questions
To insure that questions are donated from people of all walks of
life, a variety of methods are used.
Online – Email , Web, FB
Mobile – Text and Voice
Physical – Write, Post Cards
In Person

48. Step4ofaQuestionCampaign
Ask&Connect
Connecting People
An important part of every Question Campaign is to connect
people with similar questions together so they can share the
experiences that lead them to their question, discover what is
already known about the question, and plan for action. We create
several forums for these gatherings.
Online – video
conferencing
Open public forums
Closed forums
Audio conferences

49. Step5ofaQuestionCampaign
Select
Once the question donation process ends, the public
creates a ranked set of top questions to frame
dialogue, knowledge exchange, and action in its work
going forward.
Once top questions are actually selected, eTp supports
its partner to develop an implementation plan for
engaging the public with these questions. It also helps
its partner identify other potential partners who have a
vested interest in the top questions and the capacity to
bring people together to address them.

50. Step6ofaQuestionCampaign
Engage
The last step of the Question Campaign brings people
together, on the ground and online, to engage in
dialogue, knowledge exchange, and action to address
the top questions.
The Campaign sponsors and Engage the Power use their tools
and network of human resources to help design and implement
these activities, as well as periodically evaluate what difference
these activities make in addressing the top questions, and
discover where improvement is needed to strengthen
performance, learning, innovation, and impact.

51. COMMIT to values that support the public’s knowledge, voice and
leadership
IDENTIFY which public and what broad question will frame the
campaign.
DESIGN & PRODUCE social media to engage the public in the
campaign.
ASK members of the public to donate their questions & CONNECT
them to each other.
SELECT top public questions to focus on
ENGAGE the public in addressing the top questions.
6StepsofaQuestionCampaign

52. We Believe
Asking Questions
Improves the World

53. HowToGetInvolved
Visit
engagethepower.org
or email us
info@engagethepower.org