The document is a presentation for an advertising campaign created by Denise Bagtas for a school requirement. It includes disclaimers noting that while Denise led the group and assembled the presentation, her group members provided assistance. The presentation includes strategies for a radio ad on Magic 89.9, a magazine ad in Cosmopolitan, social media promotion on Facebook, and a music video. Research in the form of a word association survey was also conducted to help inform the campaign's messaging.

1. DISCLAIMER
The following slides are used for a school
requirement, the main objective of this project is to
advertise me (Denise Bagtas), my group mates and I
decided to create a campaign that would reflect my
ideology in life, the campaign is backed up by my
personal information to build rapport to viewers.
This presentation helped me in winning Katipunan’s
next top advertiser. The editing (video, radio clip,
print) is not entirely just my effort, but all the ideas
are mine since I’m the leader of the group. I
personally assembled this whole presentation but
without my group mates’ help this would not be
possible. I hope this can be considered as example
of creative execution. Thank you!

2. Advertising
Project denise b

3. Radio Ad

4. Strategy
• Station: Magic 89.9
Segment: Top 5 @ 5 with Andy and Riko Flo
Day: Monday –Thursday
Time: 3:00-6:00 pm

5. Strategy
• This is the time where most people are not
online, perhaps they are on their way home,
enjoying their smart phones which has a radio
feature on it that they can access while on the
road.
• The segment is hosted by two influential and
knowledgeable lady radio jocks, who can
easily relate to our campaign.

6. Magazine Ad

7. Strategy
• Magazine: Cosmopolitan
Target Market: Today’s fun, fearless female (18 to
35 years old) who wants to the best that she can
be!
Circulation: 60,000 – 72,000 copies
Pass-on Readership: 8
Total Monthly Readership: 480,000 to 576,000
Frequency: 12 x a year
Cover Price: P125

8. Strategy
• BEAUTY, HEALTH, AND FITNESS
A complete guide to looking, feeling, and being fabulous. It is a
venue for readers to learn about the basics as well as new looks,
must-have beauty buys, and celebrity- related beauty information.
It also addresses the health and fitness concerns of the readers on
top of all the need-to-know beauty products, trends, and advice.
• PERSONAL GROWTH AND CAREER
Readers turn to Cosmo for guidance on improving their lives. From
self-discovery to career decisions, Cosmo provides the tools, the
answers, and the solutions.
• LIFESTYLE
From reviews, columns and quizzes on social relations, travel and
entertainment, readers can turn to Cosmopolitan! This section
encourages women to take control of their lives, have fun, and
pamper themselves. We know our readers want a well-rounded,
balanced life.

9. Strategy
• Edgy looking – to create an “authoritarian” effect,
a feeling of trust to person who has the potential
to “lead”.
• “My Dreams are Bigger than the City.” – a
woman who doesn’t have much confidence might
lose her way to her big dreams due to
intimidation. This print ad wants to show that a
woman must not fear exposing herself to the real
world, young Filipina’s have a place even in the
biggest city for as long as her determination and
self worth is bigger than her fears.

10. Actual Magazine A

11. Social Media
https://www.facebook.com/DeniseBagtasthegreat

12. Strategy
• Authenticity of the person is important to get
authentic likes.
Don’t give too little and not too much, give them a
little piece of you today so they can come back the
next day for more.
Show them your true intentions, because people
today have keen eyes for faulty objectives.
Your achievements are your best accessories, a
person hoping for likes must have a likable past to set
a likable future.

17. Strategy
• Use your network with a time frame.
Make it naturally believable.
100
Axis Title
80
60
40
Style 1
20
Style 2
0
Day 1
Day 2
Day 3
Day 4
Axis Title
Day 5
Day 6

18. Strategy
• Be informative!
It’s a fan page, not a quote book. If people are
willing to listen to you might as well give them
something useful.
Make sure you can always connect your posts to
your objective and ensure the relevance of each
post to your agenda, so people will stay
convinced.

20. Strategy
• Be courteous and say thank you at all times.
 Give random shout outs to random likers, aside
from showing how much appreciative you are for
the support, the person you gave the shout out to
will surely share the action. That would possibly
create a domino effect on his timeline. Also they
will not hesitate to participate again so they can
reciprocate the action.
Before you ask for a new favour say thank you for
the previous one.

22. Strategy
• Ask an influential people to support you.
You will benefit from their fandom.
This is to make your page look oohh-sooocredible! Viewers would think that if a person like
them supports you, why would they hesitate.

24. Strategy
• Boost Page
Invest on likes, your Facebook can be your easiest
and cheapest way to success.
ALL FORMS ADVERTISEMENT COMES WITH A
PRICE.

26. Music Video

27. -Link to video teaser:
https://www.facebook.com/photo.php?v=10200
478895447606&set=vb.587919144603781&ty
pe=2&theater
-Actual video available upon request

28. Strategy
• An advertising campaign without a campaign
is a weak campaign.
• An advertisement that is not backed up with
facts is most likely to fail.
• A person who is not Anne Curtis is hard to
sell, so for starters, she must at least sound
credible to get real attention.
• Too much ‘face’ exposure can immediately
give fatigue to viewers.

29. Strategy
• Utilize the market research (if you’re going to put
an effort into something might as well use it
wisely)
• Provoke the viewers to think. Leaving a thought
to someone is the best kind of “recall” in
advertising.
• Use creativity without over-editing it. Make it as
natural as possible so that the viewers will not be
intimidated and it can create a relaxing feels.

30. Methodology
• Ask 100 random person (100 respondents / 15
interviewee = 6-7 respondents each member
of the team)
• Use word-association survey
• Question used “what comes to mind when
you hear the word ‘Beautiful’?”
• Tally using perspective category

32. Word-Association Survey
Neutral
2%
Brain Factors
12%
RESULTS Without Natural Factors
Category
9%
4% Person/Gender
Factors
10%
Talent Factors
2%
Characteristics
43%
Physical
Factors
18%

33. Top 3 answers from survey
results
• 43 out of 100 respondents or majority of them
equates the word “Beautiful” with pleasant
CHARACTERISTICS.
• 18 out of 100 respondents equates the word
“Beautiful” with PHYSICAL APPEARANCE
• 12 out of 100 respondents equates the word
“Beautiful” with BRAIN FACTORS.

34. Final Conclusion
Who could have thought that despite the success of
beauty (products and services) industry have not made
Filipino’s definition of the word Beautiful distorted. The
sub-group of people that we asked, may or may not
represent the whole population of our country but the
fact that almost half of our respondents said that
pleasant characteristics like;
simplicity, honesty, kindness, decency, confidence and
attitude prevailed in the survey gave us hope, that
Filipino’s are capable of seeing through beyond what
eyes can meet. Despite all the unpleasant incidents that
our country is facing today, it is reassuring to know that
we still know how to define, what real beauty is about.
After all, numbers don’t lie.