This document discusses several successful marketing campaigns: Nestle's "We will find you" campaign used GPS technology to connect with consumers. Coca Cola's "Share a Coke" campaign printed popular names on bottles to encourage sharing and saw a 5% sales increase and 870% increase in Facebook traffic. C&A Fashion's "Like Hanger" campaign displayed the Facebook likes of outfits in stores, resulting in over 1,000 new fans per hour.

1. Marketing Campaign Ideas
Created By Cygnis Media
http://www.cygnismedia.com/

2. Overview Of Marketing Campaign
 we have seen some very diverse brands becoming
digitally enabled to be able to connect to their
consumers for good. Let us take a look of some of
the campaigns we are excited to share with you.

3. Best Marketing Campaigns
 Nestle “We will find you”
 Coca Cola “Share a Coke”
 C&A Fashion “Like Hanger”
 Scotch Brite “Wash Your Bill”
 Emirates NBD “Dynamic Facebook Cover Photo”

4. Nestle “We will find you”
 A simple concept for the
consumers, communicating the actual task
consumer needs to perform and a clear benefit that
would be gained. The most aspiring thing in this
whole campaign was the GPS technology used.

5. Coca Cola “Share a Coke”
 Coca Cola, one of the leading brands in the world, found through a study
that 50% of the Australians have not tasted a Coke in a month, the
company decided to reconnect with their consumers and remind them
about their favorite soft drink. They picked Australia’s 150 most common
names and printed one name on each of the bottle, urging the consumers
to purchase the Coke and share it with someone special. The users were
able to share a Coke digitally as well as physically. Coca Cola even placed
kiosks to cover up the requests of printing the new names, but the buzz
was all over. A voting was also open on the Coca Cola’s Facebook fan
page, where users voted for the names that should be printed on the
bottles.
 5% more people drinking coke.
 3% increase in sales transactions.
 A whopping 870% increase in Facebook traffic.

6. C&A Fashion “Like Hanger”
 Women are always confused whenever they go shopping alone. They
want opinion of someone telling them if the outfit they selected looks
good on them. C&A Fashion solved this problem by introducing
“Like Hangers” in their store. The number on the hangers
represented the number of likes the item or outfit has received on
Facebook Fan page. Having social reassurance for the item you are
purchasing is awesome and this is what C&A Fashion did. The buyers
knew exactly how many of the people liked this item on Facebook.
The results for this campaign were amazing:
 8,800,000 impressions received.
 1,000 new fans added per hour.
 Part of the collection sold in a day.

7. Scotch Brite “Wash Your Bill”
 Scotch Brite, one of the leading sponge brands in Brazil,
found out that there is a little clout with the younger
generation. They decided to take actions for this and
launched the campaign “Wash Your Bill”. The campaign
was to be run for one week, in which Scotch Brite teamed
up with some restaurants to be able to capture the
targeted audience. At the time of clearing the bills, the
customers were invited to wash their dishes, which most
of the people happily accepted. Scotch Brite was able to
create a fun, cost effective and try it for yourself
campaign.

8. Emirates NBD “Dynamic Facebook Cover
Photo”
 Emirates NBD is one of the leading financial institutions
in UAE. They started out the campaign for UAE’s
National Day, and approached Cygnis Media to work on
it. They wanted the users to upload the images on
Instagram and Twitter using the particular hashtags. The
photos would then be randomly selected and a Facebook
Cover Photo was generated using them. Each time the
user refreshes the official Facebook fan page of Emirates
NBD, the cover photo of the page was changed. The
concept of Dynamic Facebook Cover Photo was unique
and new and impressed a number of followers.

9. Thank You
Marketing Campaign
Ideas
Data Collect :
http://www.cygnismedia.com/blog/2012-successful-marketing-campaigns/