Social Media and Nonprofits

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Presented on October 12, 2012 at ConvergeSouth in Greensboro, NC by Gretchen Edwards, Lisa Snedeker, and Joy Cook. "Presence on social media can be a valuable tool for nonprofits to use to get specific messages out to diverse audiences. As the importance of social media influence continues to grow, nonprofit social media users may find themselves on a variety of social networks, but unsure of how to best manage all of their accounts. Our panel will discuss best practices for using social media in the nonprofit sector."

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Social Media and Nonprofits

  1. 1. + Social Media and Nonprofits Gretchen Edwards, Lisa Snedeker, Joy Cook ConvergeSouth October 12, 2012
  2. 2. + Welcome n  Gretchen Edwards n  Lisa Snedeker n  Joy Cook
  3. 3. + In the next 50 minutes... n  Why is social media a valuable tool for nonprofits? n  How can my nonprofit use social media? n  What are best practices for managing social media going forward?
  4. 4. + Value n  Of adults online: 66% use Facebook 20% use LinkedIn 16% use Twitter —Pew Internet, “Photos and Videos as Social Currency Online,” September 13, 2012
  5. 5. + Value n  46% of internet users post original photos and videos online they have created themselves n  41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites —Pew Internet, “Photos and Videos as Social Currency Online,” September 13, 2012
  6. 6. + Value n  43% of nonprofits budget $0 for social networking activities —Blackbaud, “2012 Nonprofit Social Networking Report,” April 2012
  7. 7. + Value n  Get specific messages out to diverse audiences n  Find and grow supporters n  Offer resources your audience needs n  Engage your audience by telling and sharing relevant stories
  8. 8. + LinkedIn n  Utilize profiles, groups, company page n  Identify potential volunteers and advocates n  At Wake Forest, alumni found LinkedIn training incredibly valuable
  9. 9. + Twitter n  Make a statement with each tweet n  Keep the conversation going n  Fundraise strategically
  10. 10. + Facebook n  Foster personal communication n  Facebook page vs. Facebook group n  Utilize ads
  11. 11. + Facebook n  Call to action
  12. 12. + Instagram n  Share your message in a visual, personal way n  Determine focus of presence
  13. 13. + Instagram n  Increase engagement through hashtags and contests
  14. 14. +
  15. 15. + Storify n  Curate and share social and web based content n  Tell a story through the eyes of your audience
  16. 16. + Questions n Gretchen Edwards @gretchEdwards n Lisa Snedeker @lisa_snedeker n Joy Cook @JoyCookPR

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