Influencer Marketing.pptx
•Download as PPTX, PDF•
0 likes•106 views
This document summarizes an influencer marketing presentation. It defines influencer marketing as brands collaborating with influencers to promote products/services. It outlines different types of influencers and current trends in influencer marketing like the rise of micro/nano influencers and video content. The document also provides a brief history of influencer marketing from the 1890s to today. It concludes by discussing top challenges in influencer marketing and providing two case studies on influencer marketing campaigns for Havells and Mastercard.
Report
Share
Report
Share
Recommended
IMC Strategy and Implementation
This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.
Brand extension
This document discusses brand extensions, including definitions of brand, line extensions, and category extensions. It outlines the advantages of brand extensions such as leveraging brand equity, reducing costs, and providing feedback benefits to the parent brand. Potential disadvantages include confusing consumers, retailer resistance if the extension fails, and diluting the parent brand image. The document provides guidelines for when extensions are appropriate and how consumers evaluate extensions, including having awareness and positive associations about the parent brand that transfer to the extension. It also lists factors that can lead to product failures such as an insufficient market or inaccurate research.
brand Unit 1
The document provides an introduction to the concept of brand management. It defines a brand according to the American Marketing Association as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. It then discusses the meaning and evolution of brands, explaining that branding has been used for centuries to distinguish goods. The document outlines the role and advantages of brands for both consumers and manufacturers. It distinguishes between products and brands, noting that brands can have additional associations beyond core product attributes. Finally, it introduces the strategic brand management process, which involves identifying brand positioning, implementing marketing programs, measuring performance, and growing brand equity over time.
Advertisement effectiveness.
The document discusses various methods for measuring the effectiveness of promotional programs, including:
1) Pretesting methods like laboratory tests, field tests, and consumer juries to test concepts, rough ads, and finished ads.
2) Posttesting methods like recall tests, tracking studies, recognition tests, and inquiry tests to evaluate the impact of advertising.
3) It is important to establish communication objectives, use multiple measures, and follow models of consumer response when testing effectiveness.
COPY WRITING - Various types of Advertising appeals and execution styles
The document discusses various types of advertising appeals and execution styles, including rational appeals focused on product attributes like quality and price, and emotional appeals that aim to stir positive or negative emotions. It also covers fear appeals, sex appeals, humor appeals, and execution techniques like straight sell copy, demonstrations, testimonials, and feel good ads. Rational appeals provide logical reasons to buy, while emotional appeals are less analytical and aim to motivate purchase through emotions. Advertisers must balance rational and emotional arguments.
Strategic Brand Management 1
The document provides an overview of branding and marketing promotion strategies. It discusses key concepts like brand equity, customer-based brand equity, brand positioning, choosing brand elements, and designing marketing programs to build brand equity. It also covers leveraging secondary brand knowledge, developing brand equity measurement systems, and establishing brand equity management systems. The overall purpose is to explain the strategic brand management process.
PLANNING A SUCCESSFUL MARKETING & PR CAMPAIGN
This document provides guidance on creating an effective marketing and public relations campaign. It discusses establishing credibility with the media through developing media relations skills like understanding each media outlet and how to pitch stories. The document also recommends creating a master marketing plan with elements like a marketing framework, campaign sheet, mind maps of ideas, and a Gantt chart timeline. It suggests measuring the success of the campaign through metrics such as media coverage, return on investment, surveys, and website analytics. Finally, it reviews different types of press releases to utilize, including general news, new product launches, executive announcements, expert positioning, events, calendars, and photos.
Celebrity endorsements in marketing
Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
Recommended
IMC Strategy and Implementation
This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.
Brand extension
This document discusses brand extensions, including definitions of brand, line extensions, and category extensions. It outlines the advantages of brand extensions such as leveraging brand equity, reducing costs, and providing feedback benefits to the parent brand. Potential disadvantages include confusing consumers, retailer resistance if the extension fails, and diluting the parent brand image. The document provides guidelines for when extensions are appropriate and how consumers evaluate extensions, including having awareness and positive associations about the parent brand that transfer to the extension. It also lists factors that can lead to product failures such as an insufficient market or inaccurate research.
brand Unit 1
The document provides an introduction to the concept of brand management. It defines a brand according to the American Marketing Association as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. It then discusses the meaning and evolution of brands, explaining that branding has been used for centuries to distinguish goods. The document outlines the role and advantages of brands for both consumers and manufacturers. It distinguishes between products and brands, noting that brands can have additional associations beyond core product attributes. Finally, it introduces the strategic brand management process, which involves identifying brand positioning, implementing marketing programs, measuring performance, and growing brand equity over time.
Advertisement effectiveness.
The document discusses various methods for measuring the effectiveness of promotional programs, including:
1) Pretesting methods like laboratory tests, field tests, and consumer juries to test concepts, rough ads, and finished ads.
2) Posttesting methods like recall tests, tracking studies, recognition tests, and inquiry tests to evaluate the impact of advertising.
3) It is important to establish communication objectives, use multiple measures, and follow models of consumer response when testing effectiveness.
COPY WRITING - Various types of Advertising appeals and execution styles
The document discusses various types of advertising appeals and execution styles, including rational appeals focused on product attributes like quality and price, and emotional appeals that aim to stir positive or negative emotions. It also covers fear appeals, sex appeals, humor appeals, and execution techniques like straight sell copy, demonstrations, testimonials, and feel good ads. Rational appeals provide logical reasons to buy, while emotional appeals are less analytical and aim to motivate purchase through emotions. Advertisers must balance rational and emotional arguments.
Strategic Brand Management 1
The document provides an overview of branding and marketing promotion strategies. It discusses key concepts like brand equity, customer-based brand equity, brand positioning, choosing brand elements, and designing marketing programs to build brand equity. It also covers leveraging secondary brand knowledge, developing brand equity measurement systems, and establishing brand equity management systems. The overall purpose is to explain the strategic brand management process.
PLANNING A SUCCESSFUL MARKETING & PR CAMPAIGN
This document provides guidance on creating an effective marketing and public relations campaign. It discusses establishing credibility with the media through developing media relations skills like understanding each media outlet and how to pitch stories. The document also recommends creating a master marketing plan with elements like a marketing framework, campaign sheet, mind maps of ideas, and a Gantt chart timeline. It suggests measuring the success of the campaign through metrics such as media coverage, return on investment, surveys, and website analytics. Finally, it reviews different types of press releases to utilize, including general news, new product launches, executive announcements, expert positioning, events, calendars, and photos.
Celebrity endorsements in marketing
Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
Mcom 341-18 Creative Execution & Prod.
This document describes the creative execution and production process for different types of advertising media. It discusses the roles of art directors, graphic artists, and production managers in print, radio, television, and digital advertising. For print ads, it covers design principles, types of layouts, selecting visuals, and copywriting formats. For electronic media, it discusses radio and television script formats, storyboards, and the production process. Overall, the document provides an overview of the creative development and production elements involved in advertising across multiple channels.
Designing marketing programmes to build brand equity by Leroy J. Ebert
Designing marketing programmes to build brand equity by Leroy J. EbertLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Chartered Marketer
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors:
Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
Brand Strategy PowerPoint Presentation Slides
The document discusses strategies for developing an effective brand strategy. It provides templates and frameworks for conducting an industry analysis, identifying target customers, establishing a value proposition, developing a brand message and positioning statement, and creating brand guidelines for communication and repositioning. Key elements of an effective brand strategy include differentiating the brand from competitors, identifying the core benefits and messages to customers, and establishing guiding principles for how the brand is presented across all touchpoints.
Brand leveraging
The document discusses various brand leveraging strategies such as line extensions, brand extensions, stretching brands vertically, and co-branding. It provides examples of each strategy and discusses their advantages and disadvantages. Specifically, it explains that brand leveraging uses an existing brand to expand into new product categories or classes. This provides familiarity and positive brand perceptions for consumers. Line extensions add variants to an existing brand, while brand extensions use a brand name in a different product category. Co-branding combines two brands for a joint product.
Brand startegies ppt
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Case study booklet services marketing
Amol booked a table at Moti Restaurant for 15 people to celebrate Diwali. Four days before, he called to increase it to 20 people but the restaurant claimed he did not. On the day, the table was only for 15. The restaurant was full and could not accommodate the extra guests. Amol and some others had to wait outside for over an hour before being seated. Amol was unhappy with the poor service and decided to never return to Moti Restaurant.
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
This document discusses how marketing programs can build brand equity through various activities and strategies. It covers product, pricing, and distribution strategies and how they enhance brand awareness and image. It also discusses new approaches like digital marketing, customization, and experiential marketing. Specific concepts covered in more depth include one-to-one marketing, permission marketing, and integrating the brand into supporting marketing programs through product, pricing, and channel strategies.
Band Extension
Brand extensions allow companies to leverage existing brand equity when introducing new products. There are two main types: line extensions which target new segments within an existing product category, and category extensions which enter a new product category. Brand extensions provide several advantages for companies, including facilitating new product acceptance and reducing risks and costs. However, extensions also carry disadvantages like potential consumer confusion and dilution of the parent brand's image if not executed properly. When evaluating potential extensions, consumers assess how well attributes and benefits associated with the parent brand transfer to the new product category based on their existing knowledge of the brand.
Brand extension
This document discusses brand extensions, including definitions of a brand and brand extension. It provides examples of line extensions (new products within a category) and category extensions (new categories). The benefits of brand extensions are increased new product acceptance and promotional efficiency. However, risks include confusing consumers or damaging the parent brand. Brand extensions are most appropriate when the extension connects to and reinforces the parent brand's equity. The document also covers evaluating brand extension opportunities and reasons why new products fail.
Brand Launch PowerPoint Presentation Slides
The document provides an overview of the key elements and steps involved in launching a new brand, including competitor analysis, brand vision, target audience, brand positioning, brand elements, customer-based brand equity, strategic positioning, product details, brand communication, distribution, value added through branding, media strategy, launch timeline, and tracking brand effectiveness. It includes templates and guidance for capturing each element to develop a comprehensive brand launch plan.
Strategic brand management by kevin lane keller
Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects course reading on those subjects, Strategic Brand Management, has been embraced at top business schools and leading firms around the globe and has been proclaimed as the "Bible of Branding." Consolidating the most recent industry thinking and improvements, this investigation of brands, brand value, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. In this slides, you will get the synopsis of brand management. For details, please read the main book.
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Brand Extension
The document discusses brand extensions and strategies for successful brand extensions. It provides examples of successful and unsuccessful brand extensions, such as Kingfisher beer/airlines as successful and Cadbury chocolate/Cadbury Schweppes as unsuccessful. It outlines the benefits and risks of brand extensions, including increasing revenue but potential for brand dilution. It also discusses different types of brand extensions and strategies companies use for extensions, like line, umbrella and dual branding. Finally, it provides a checklist for companies to consider when planning brand extensions.
Measuring the Effectiveness of the Promotional Program
1. There are various ways to measure the effectiveness of promotional programs, including pretesting concepts, rough ads, and finished ads in laboratories and real-world contexts.
2. Both pretesting and posttesting methods are used, with pretesting exploring consumer responses early in the process and posttesting measuring outcomes like recall and changes in preferences.
3. Effective testing uses a consumer response model, establishes clear communication objectives, implements proper research methods, and utilizes multiple measures at different stages to fully understand what is and is not working in a promotional program.
Experiential marketing
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Dairy milk
The document outlines Cadbury's agenda, including an introduction, vision, mission, SWOT analysis, Porter's five forces analysis, and BCG matrix. The SWOT analysis notes Cadbury's strengths in brand name, manufacturing competence, and product portfolio, while weaknesses include dependency on confectionery and limited rural penetration. Porter's five forces analysis finds rivalry among competitors is high, threat of substitutes is moderate, and bargaining power of buyers is moderate to high. The BCG matrix places Dairy Milk as a star product and Bournville as a cash cow.
Growth Of Fast Food Industries In India
The fast food industry is ubiquitous and has adapted to changing consumer tastes. It is also known as quick service restaurants that focus on consistency, affordability, and speed. Fast food originated from street vendors in ancient times and emerged in India in the 1990s. Major players like Domino's, McDonald's, and KFC now dominate the Indian market which is growing rapidly. While fast food is cheap and convenient, it is also unhealthy; however, restaurants are responding by offering healthier options and improving operations.
How can companies combine products to create strong co brands or ingredient b...
This document discusses different types of co-branding strategies including company co-branding, joint venture co-branding, retail co-branding, and ingredient branding. It provides examples of how movie makers use co-branding by promoting lead actors together before a movie release. It also notes that ingredient branding creates brand equity for components within other branded products and discusses how Intel used ingredient branding successfully.
Creativity in advertising
This document discusses creativity in advertising. It defines creativity as making the complicated simple. Creative advertising fulfills psychological and marketing needs by adding new perceptions of products. To be creative, an advertisement must motivate consumers or stimulate their brain in some way. Creative ads are more memorable and can impress customers. They can also make a company more likeable. Creative ideas don't necessarily cost more but can provide a better return on investment. The document also lists some advantages of creative advertising such as increasing sales, saving consumer time, preventing lost sales, introducing new products, and informing consumers.
How can companies combine products to create strong co-brands and ingredient ...
This document discusses product strategy and how companies can combine products through co-branding or ingredient branding. It defines co-branding as combining different products into a joint product or marketing them together. There are three types of co-branding: same company co-branding, joint venture co-branding, and retail co-branding. Ingredient branding is creating brand equity for products contained within other branded products. Successful co-branding and ingredient branding require ensuring a logical fit between brands, adopting due diligence, and making the customer understand the value of the products or ingredients.
How influential is your influencer: FPS observes
Influencer marketing is an effective digital marketing tool that allows brands to connect directly with audiences through social media influencers. Influencers have established loyal followings who are likely to try products or services that influencers recommend. While flashy ads are distrusted, recommendations from influencers are more credible. Successful influencer campaigns identify niche influencers in the relevant industry or topic and work with them to create engaging content that drives engagement, sales, and other metrics. Both transparency and incentives are important for maintaining relationships with influencers over the long term.
The Power of Instagram Influencers.pdf
In today's digital age, where a picture is worth a thousand words, Instagram reigns as the visual storytelling epicenter of the internet. With over a billion monthly active users, it has evolved from a simple photo-sharing app to a multifaceted platform that shapes trends, influences culture, and drives brand engagement like never before. Amid this ever-expanding visual landscape, one force stands out - the Instagram influencers.
Instagram influencers are not just individuals with impressive follower counts; they are the modern-day tastemakers and trendsetters, capable of wielding unparalleled influence. Their posts are like windows into personal lives, each frame capturing authenticity and creativity. This unique blend of relatability and creativity has transformed influencers into powerful catalysts for brands, big and small, looking to enhance their reach and connect with their target audience.
In this blog, we'll delve deep into the phenomenon of Instagram influencers, exploring their role in the digital ecosystem, and why they are the key to unlocking a world of opportunities for your brand. Whether you're a business owner looking to expand your market, a marketer seeking effective ways to boost brand visibility, or an influencer hopeful trying to understand the landscape, join us on this journey as we uncover "The Power of Instagram Influencers." Get ready to learn how these digital luminaries are redefining the rules of engagement on one of the world's most popular social platforms.
More Related Content
What's hot
Mcom 341-18 Creative Execution & Prod.
This document describes the creative execution and production process for different types of advertising media. It discusses the roles of art directors, graphic artists, and production managers in print, radio, television, and digital advertising. For print ads, it covers design principles, types of layouts, selecting visuals, and copywriting formats. For electronic media, it discusses radio and television script formats, storyboards, and the production process. Overall, the document provides an overview of the creative development and production elements involved in advertising across multiple channels.
Designing marketing programmes to build brand equity by Leroy J. Ebert
Designing marketing programmes to build brand equity by Leroy J. EbertLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Chartered Marketer
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors:
Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
Brand Strategy PowerPoint Presentation Slides
The document discusses strategies for developing an effective brand strategy. It provides templates and frameworks for conducting an industry analysis, identifying target customers, establishing a value proposition, developing a brand message and positioning statement, and creating brand guidelines for communication and repositioning. Key elements of an effective brand strategy include differentiating the brand from competitors, identifying the core benefits and messages to customers, and establishing guiding principles for how the brand is presented across all touchpoints.
Brand leveraging
The document discusses various brand leveraging strategies such as line extensions, brand extensions, stretching brands vertically, and co-branding. It provides examples of each strategy and discusses their advantages and disadvantages. Specifically, it explains that brand leveraging uses an existing brand to expand into new product categories or classes. This provides familiarity and positive brand perceptions for consumers. Line extensions add variants to an existing brand, while brand extensions use a brand name in a different product category. Co-branding combines two brands for a joint product.
Brand startegies ppt
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Case study booklet services marketing
Amol booked a table at Moti Restaurant for 15 people to celebrate Diwali. Four days before, he called to increase it to 20 people but the restaurant claimed he did not. On the day, the table was only for 15. The restaurant was full and could not accommodate the extra guests. Amol and some others had to wait outside for over an hour before being seated. Amol was unhappy with the poor service and decided to never return to Moti Restaurant.
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
This document discusses how marketing programs can build brand equity through various activities and strategies. It covers product, pricing, and distribution strategies and how they enhance brand awareness and image. It also discusses new approaches like digital marketing, customization, and experiential marketing. Specific concepts covered in more depth include one-to-one marketing, permission marketing, and integrating the brand into supporting marketing programs through product, pricing, and channel strategies.
Band Extension
Brand extensions allow companies to leverage existing brand equity when introducing new products. There are two main types: line extensions which target new segments within an existing product category, and category extensions which enter a new product category. Brand extensions provide several advantages for companies, including facilitating new product acceptance and reducing risks and costs. However, extensions also carry disadvantages like potential consumer confusion and dilution of the parent brand's image if not executed properly. When evaluating potential extensions, consumers assess how well attributes and benefits associated with the parent brand transfer to the new product category based on their existing knowledge of the brand.
Brand extension
This document discusses brand extensions, including definitions of a brand and brand extension. It provides examples of line extensions (new products within a category) and category extensions (new categories). The benefits of brand extensions are increased new product acceptance and promotional efficiency. However, risks include confusing consumers or damaging the parent brand. Brand extensions are most appropriate when the extension connects to and reinforces the parent brand's equity. The document also covers evaluating brand extension opportunities and reasons why new products fail.
Brand Launch PowerPoint Presentation Slides
The document provides an overview of the key elements and steps involved in launching a new brand, including competitor analysis, brand vision, target audience, brand positioning, brand elements, customer-based brand equity, strategic positioning, product details, brand communication, distribution, value added through branding, media strategy, launch timeline, and tracking brand effectiveness. It includes templates and guidance for capturing each element to develop a comprehensive brand launch plan.
Strategic brand management by kevin lane keller
Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks written by him on those subjects course reading on those subjects, Strategic Brand Management, has been embraced at top business schools and leading firms around the globe and has been proclaimed as the "Bible of Branding." Consolidating the most recent industry thinking and improvements, this investigation of brands, brand value, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. In this slides, you will get the synopsis of brand management. For details, please read the main book.
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Brand Extension
The document discusses brand extensions and strategies for successful brand extensions. It provides examples of successful and unsuccessful brand extensions, such as Kingfisher beer/airlines as successful and Cadbury chocolate/Cadbury Schweppes as unsuccessful. It outlines the benefits and risks of brand extensions, including increasing revenue but potential for brand dilution. It also discusses different types of brand extensions and strategies companies use for extensions, like line, umbrella and dual branding. Finally, it provides a checklist for companies to consider when planning brand extensions.
Measuring the Effectiveness of the Promotional Program
1. There are various ways to measure the effectiveness of promotional programs, including pretesting concepts, rough ads, and finished ads in laboratories and real-world contexts.
2. Both pretesting and posttesting methods are used, with pretesting exploring consumer responses early in the process and posttesting measuring outcomes like recall and changes in preferences.
3. Effective testing uses a consumer response model, establishes clear communication objectives, implements proper research methods, and utilizes multiple measures at different stages to fully understand what is and is not working in a promotional program.
Experiential marketing
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Dairy milk
The document outlines Cadbury's agenda, including an introduction, vision, mission, SWOT analysis, Porter's five forces analysis, and BCG matrix. The SWOT analysis notes Cadbury's strengths in brand name, manufacturing competence, and product portfolio, while weaknesses include dependency on confectionery and limited rural penetration. Porter's five forces analysis finds rivalry among competitors is high, threat of substitutes is moderate, and bargaining power of buyers is moderate to high. The BCG matrix places Dairy Milk as a star product and Bournville as a cash cow.
Growth Of Fast Food Industries In India
The fast food industry is ubiquitous and has adapted to changing consumer tastes. It is also known as quick service restaurants that focus on consistency, affordability, and speed. Fast food originated from street vendors in ancient times and emerged in India in the 1990s. Major players like Domino's, McDonald's, and KFC now dominate the Indian market which is growing rapidly. While fast food is cheap and convenient, it is also unhealthy; however, restaurants are responding by offering healthier options and improving operations.
How can companies combine products to create strong co brands or ingredient b...
This document discusses different types of co-branding strategies including company co-branding, joint venture co-branding, retail co-branding, and ingredient branding. It provides examples of how movie makers use co-branding by promoting lead actors together before a movie release. It also notes that ingredient branding creates brand equity for components within other branded products and discusses how Intel used ingredient branding successfully.
Creativity in advertising
This document discusses creativity in advertising. It defines creativity as making the complicated simple. Creative advertising fulfills psychological and marketing needs by adding new perceptions of products. To be creative, an advertisement must motivate consumers or stimulate their brain in some way. Creative ads are more memorable and can impress customers. They can also make a company more likeable. Creative ideas don't necessarily cost more but can provide a better return on investment. The document also lists some advantages of creative advertising such as increasing sales, saving consumer time, preventing lost sales, introducing new products, and informing consumers.
How can companies combine products to create strong co-brands and ingredient ...
This document discusses product strategy and how companies can combine products through co-branding or ingredient branding. It defines co-branding as combining different products into a joint product or marketing them together. There are three types of co-branding: same company co-branding, joint venture co-branding, and retail co-branding. Ingredient branding is creating brand equity for products contained within other branded products. Successful co-branding and ingredient branding require ensuring a logical fit between brands, adopting due diligence, and making the customer understand the value of the products or ingredients.
What's hot (20)
Designing marketing programmes to build brand equity by Leroy J. Ebert
Designing marketing programmes to build brand equity by Leroy J. Ebert
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
Measuring the Effectiveness of the Promotional Program
Measuring the Effectiveness of the Promotional Program
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Similar to Influencer Marketing.pptx
How influential is your influencer: FPS observes
Influencer marketing is an effective digital marketing tool that allows brands to connect directly with audiences through social media influencers. Influencers have established loyal followings who are likely to try products or services that influencers recommend. While flashy ads are distrusted, recommendations from influencers are more credible. Successful influencer campaigns identify niche influencers in the relevant industry or topic and work with them to create engaging content that drives engagement, sales, and other metrics. Both transparency and incentives are important for maintaining relationships with influencers over the long term.
The Power of Instagram Influencers.pdf
In today's digital age, where a picture is worth a thousand words, Instagram reigns as the visual storytelling epicenter of the internet. With over a billion monthly active users, it has evolved from a simple photo-sharing app to a multifaceted platform that shapes trends, influences culture, and drives brand engagement like never before. Amid this ever-expanding visual landscape, one force stands out - the Instagram influencers.
Instagram influencers are not just individuals with impressive follower counts; they are the modern-day tastemakers and trendsetters, capable of wielding unparalleled influence. Their posts are like windows into personal lives, each frame capturing authenticity and creativity. This unique blend of relatability and creativity has transformed influencers into powerful catalysts for brands, big and small, looking to enhance their reach and connect with their target audience.
In this blog, we'll delve deep into the phenomenon of Instagram influencers, exploring their role in the digital ecosystem, and why they are the key to unlocking a world of opportunities for your brand. Whether you're a business owner looking to expand your market, a marketer seeking effective ways to boost brand visibility, or an influencer hopeful trying to understand the landscape, join us on this journey as we uncover "The Power of Instagram Influencers." Get ready to learn how these digital luminaries are redefining the rules of engagement on one of the world's most popular social platforms.
The CMO's Guide to Influencer Marketing
The document provides an overview of influencer marketing. It defines influencer marketing as partnering with people who have influence over potential customers through their online content and social media followings. These influencers help brands connect with audiences in a more authentic way. The document discusses why influencer marketing works by noting that traditional advertising is struggling while social media engagement is high. It also outlines the top social media channels for influencer marketing, including YouTube, Instagram, blogs, and emerging platforms like Twitch. Finally, it summarizes recent developments in two key platforms, noting Instagram's push into video through Stories and IGTV, while Snapchat has declined due to stagnating user growth.
Ppt ms. neena dasgupta
The document discusses how influencer marketing has become an important strategy for brands to connect with consumers in the digital world. It notes that consumers now have more choice and are influenced by what they choose online rather than traditional brand messaging. The presentation recommends that brands collaborate with influencers by identifying the right influencers for the brand's audience, developing content plans, having influencers create brand-centric content, and monitoring campaign performance against key metrics. Some influencer marketing statistics are also provided such as 93% of marketers using influencer marketing and influencer marketing having an average $18 return for every $1 spent.
The Journey from Influencer to Advocate
It is likely that your brand already has a segment of influencer relationships achieving advocacy levels, known as Influential Advocates. Our approach evaluates, segments, and prioritizes current influencer lists based first on category and audience relevance, then overall reach, and finally, by their ability to spur action from their audience, or resonance.
Ciceron believes that the best influencers start out with the best of intentions. Our goal is to activate both current and potential influencers early and often. Beyond activation, Ciceron develops engagement plans designed to build and sustain an ongoing relationship that quickly progresses into measurable actions on behalf of a brand.
Axis Bank Social Media Marketing
Axis Bank launched a campaign called #myideaofprogress to engage customers on social media and strengthen its brand. The campaign asked customers to share what progress means to them on LinkedIn, Facebook, Twitter, and Google+. Ideas were evaluated by judges and the most engaging ideas were featured in the bank's calendar. This increased Axis Bank's followers on social media and engagement with posts. The campaign helped build consideration for Axis Bank's offerings among its target audience.
Influencer Marekting Trends- Where the creator economy is going in in 2024
Explore the ongoing trends in the hottest marketing branch right now – Influencer Marketing! Did you know that influencer marketing delivers a staggering ROI of 478%!
Reflect on the important aspects of finding your voice through influencer marketing. Which platforms should you consider for your goals and why? What does your audience expect from you? Should you consider artificial intelligence (AI) to make a mark in the creator ecosystem to reach your target audience and achieve your goals? Identify how AI can help you and how can you channel its power to enhance your influencer campaign’s performance.
Write your future with influence! Build a strong partnership with influencers and maximize the benefits of your marketing efforts without losing sight of your goals. Excel in influencer marketing with these insights and strategize to build your custom plan.
Influencer Marketing
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Healthy Inspirations Traditional Marketing & Facebook
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
Influenzone Credentials Deck
We are a social media talent and influencer management agency that connects leading influencers with brands and creates campaigns to spread the word to target the right audience.
Marketing Plan: Social Media for The Sparks Foundation (TSF)
The document presents a marketing plan for using social media to promote The Sparks Foundation (TSF). It discusses how social media can help interact with and understand the target audience of students. The summary outlines TSF's mission to inspire and support students through various programs. It then recommends developing engaging content and expanding the target audience across popular platforms like Instagram, LinkedIn, and Facebook. Key social media metrics like reach, engagement rate, and cost-per-click are identified to track the effectiveness of these marketing strategies.
Innovative Social Media Marketing with H&M Innovance.pptx
Social media has become an integral part of our daily lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter to connect with friends, family, and businesses. As a result, social media has become an essential tool for marketers looking to reach their target audience where they are most active.
In fact, studies show that social media has a significant impact on consumer behavior. According to a recent survey, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others. Additionally, 54% of social media users use the platform to research products before making a purchase. These statistics highlight the importance of having a strong social media presence for any business looking to succeed in today's digital landscape.
Why Social Media?
The best way for brands to reach their consumer is by meeting them where they are, in the moments that matter. With over 2.3 billion people on Social Media you’re better able to anticipate when those moments will happen and know why they occur, helping you create interactions that are more likely to be meaningful.
Social Media is no longer a nice add on to your marketing efforts- it is your quintessential toolkit for reaching your consumer through targeting efforts that deliver measurable results. It is the best way to truly understand a brand’s audience - where they are, where they’re going, what they care about, what entertains them, what they want to learn, with whom they connect, and with whom they’d like to connect in the future. Brands are then able to target those consumers by demographic, location, device and interests. Social Media marketing efforts can be measured against almost any KPI in including brand sentiment, brand mentions, share of social voice, reach, impressions, spend, cost per click, cost per engagement etc.
Social Media is one of the most cost-effective ways for a brand to create awareness; build consideration; drive purchase and foster advocacy.
Brand activation for superior customer experiences gen
How can we effectively make our brand known to people, increasing awareness and engagement through superior brand experiences?
Influencer marketing, instagram marketing, and branding the ultimate slide de...
This document provides an overview of influencer marketing, social media marketing, and branding strategies. It discusses how influencer marketing can drive sales, awareness and authenticity. It outlines best practices for finding influencers, measuring success, and minimizing risks. It also covers how to prepare brands for influencer partnerships and implement effective influencer programs. Additional sections explore social media tactics on Instagram, the pillars of social media marketing, and tips for creating engaging sponsored content. The document concludes with strategies for magnetic branding, co-marketing, and building an adaptive agency.
Word of mouth marketing
This document discusses various word-of-mouth marketing strategies. It defines word-of-mouth marketing as actively influencing organic discussions about a brand. Some key strategies discussed include buzz marketing, viral marketing, influencer marketing, community marketing, grassroots marketing, and brand blogging. Specific successful examples are provided for each strategy. The power of word-of-mouth, both positive and negative, is also highlighted.
Word of mouth marketing
This document provides an overview of word-of-mouth marketing strategies. It discusses how word-of-mouth marketing actively influences organic discussions about a brand through recommendations from friends. It also describes how electronic word-of-mouth on the internet can help spread brand messages. Examples are given of successful word-of-mouth campaigns including Dettol distributing samples to influencers and Batkid's wish that went viral. Buzz marketing, viral marketing, community marketing and other grassroots techniques are also summarized.
Influencer Marketing Playbook - D2C Brands
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
Why Influencer Marketing?
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
Social Media Marketing
Social media marketing is a strategic digital marketing approach that leverages social networking platforms to promote products, services, or brands. It involves creating and sharing engaging content, such as text, images, and videos, to reach and connect with a target audience. Marketers utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness, engage followers, and drive website traffic. Social media advertising and analytics tools are often employed to track performance and refine campaigns. Effective social media marketing can enhance customer relationships, boost conversions, and foster brand loyalty in the ever-evolving landscape of online communication.
Similar to Influencer Marketing.pptx (20)
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
Healthy Inspirations Traditional Marketing & Facebook
Healthy Inspirations Traditional Marketing & Facebook
Marketing Plan: Social Media for The Sparks Foundation (TSF)
Marketing Plan: Social Media for The Sparks Foundation (TSF)
Innovative Social Media Marketing with H&M Innovance.pptx
Innovative Social Media Marketing with H&M Innovance.pptx
Brand activation for superior customer experiences gen
Brand activation for superior customer experiences gen
Influencer marketing, instagram marketing, and branding the ultimate slide de...
Influencer marketing, instagram marketing, and branding the ultimate slide de...
Recently uploaded
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing.pptx
- 1. Influencer Marketing Presenters: AkashAttri AkashKumar AkashTyagi AditiChaudhary AishwaryaRaj AjaySagar GROUP 3(A) Mentor : Dr. Ranchay
- 2. Influencer? An influencer is a person that is able to influence the perception of others or gets them to do something by delivering a meaningful message
- 3. What is Influencer Marketing? Influencer marketing is a form of marketing where brands collaborate with influencers to promote their products or services. Brands work with influencers for different objectives like brand awareness, leads, reputation improvement, etc.
- 4. Different Types of Influencers
- 5. Influencer marketing Trends • Micro & nano influencers are the new Celebs! • Live shopping is a new phenomenon! • The rise of video content • Storytelling via influencer marketing • Advertisements are a way to reach a large audience
- 7. Evolution of Influencer Marketing 1890-1930 The early days of marketing saw usage of “influencers"; Aunt Jemima, Coca-Cola’s Santa 2014-2016 Brands begin employing small celebrities with large followings to promote their brand on Instagram & other platform. 1930-1970 Brands began creating characters & using celebrities to help sell a lifestyle rather than a product. 2022 90% of brands feel that influencer marketing has the potential to drive reach & engagement. 2000 The emergence of the internet allowed for everyday bloggers to begin sending messages to a large number of people.
- 9. Top four Challenges in Influencer Marketing Identifying the right influencers Finding the right engagement tactics Measuring the performance of the campaigns Keeping track of influencers activity
- 10. Case Studies Challenge Havells for Raksha Bandhan wanted to do something with their Personal Grooming Category – especially women (Hair Dryer and 5 in 1 Personal Styling Kit) Solution As Raksha Bandhan was round the corner, Havells wanted to celebrate the festival with the thought that their range of personal grooming products can be a perfect gift to give to your sibling. They worked with 3 Real-Life Sibling Duos, with the objective of generating mass reach and interest in the campaign. The followership of creators ranged from 300k to 1 million.
- 11. #TravelWithMastercard Challenge To spread awareness about Mastercard cashback offers with HDFC Bank, ICICI Bank, SBI Bank, Yes Bank. Directly associate Mastercard as a brand to travel internationally with. Solution We handpicked travel and lifestyle creators to which our target audience look up to while choosing their destinations for travel.
- 12. 5 – step Action Plan TAKE ACTION start building relationships through simple actions like following and sharing their links, get to know them, build trust, then plan actions that will enable you to work together. MEASURE Keep track of the relationships you are building and how they are converting into concrete events like visits, introductions, mentions & eventually leads. MONITOR Listen to your specific influencers & track their content.Ask questions – what topics do they write about,what are they sharing,what questions are their audience asking? DISCOVER Influence is subjective, so you will need to search for people who produce and share content that impacts your business or your customer’s decision making . DEFINE Influencer marketing begins with identifying your target customer & understanding who impacts how they are discovering, evaluating and deciding to buy merchandise
- 13. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik and illustrations by Stories Do you have any questions? THANKS!