1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store. 2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying. 3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.