The document discusses augmented reality (AR) and its potential uses and growth. AR allows users to see additional information overlaid on the real world through their devices. It is being used in areas like games, education, fashion, and healthcare. The document predicts that AR apps will reach over 2.5 billion downloads annually by 2017. It also discusses best practices for implementing AR and argues that AR will become integrated into everyday life as the technology advances and is adopted into more devices like smartwatches.