1) Social media has become the true "second screen" as people actively engage with social platforms like Facebook and Twitter while watching TV. 2) Marketers can now align their digital and traditional advertising by focusing on TV as the first screen and social media as the second screen. 3) Brands can reach consumers across both screens by tracking discussions on social media about TV shows and serving targeted ads during and after the programs air.

1. Fresh Digital Group
The Social Stream is the true
Second Screen
We Strategize. We Execute. We Deliver. On All Screens.

2. Social is the Second Screen
Marketers looking to
align digital and
traditional only need to
worry about two
screens. TV is the
obvious first one, but
the second “screen”
marketers need to
utilize isn’t a tablet or a
mobile device. It’s
social advertising.
We Strategize. We Execute. We Deliver. On All Screens.
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3. TV Goes Social
TV viewing is now a far
less passive
experience, and the rise in
tablet sales and connected
mobile devices is making it
so people are actively
diving into the social
stream of
Facebook, Twitter, and
Google+ during their
viewing time, sharing
opinions with their friends
and followers.
We Strategize. We Execute. We Deliver. On All Screens.
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4. Brands Can Go Social
With consumers simultaneously engaged in both social and TV, the social
second screen opens the door for brand marketers to reach consumers in a
way that combines both behaviors.
The actual device doesn’t really matter, because consumers use the
devices to connect to their social network or application of choice.
There are numerous ways marketers can track consumer viewing behavior
through social. Twitter updates are public, and it’s relatively easy for
marketers to search out hashtags or their program names while a show is
airing. Facebook updates are less open, but marketers can still target
advertising based on Likes or a friend’s interests.
We Strategize. We Execute. We Deliver. On All Screens.
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5. Knowing Who’s Talking About What
Reality shows are exploding
with product placement. With a
dedicated Twitter analysis, the
network can easily identify
people talking about the
program while it airs and serve
ads that combine creative for
sponsor brands and the show.
We Strategize. We Execute. We Deliver. On All Screens.
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6. Reaching the Cord Cutters
Thinking about social as
the second screen also
helps advertisers
overcome the problems
associated with the rise of
DVR usage and cord
cutters. Consumers still
turn to social networks to
discuss the latest episode
of Dexter, even if they’re
three days behind the
show’s original airdate.
We Strategize. We Execute. We Deliver. On All Screens.
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7. Going Multi-Screen
Advertisers can now
effectively buy into a true
“multi-screen” approach
that hits consumers with
relevant content on both
social and TV. The added
bonus is that the social
component has a much
larger life span. Fans talk
about the programming
long after the program
ends, which means
advertisers (or the network
itself) can hit their
audience again and again.
We Strategize. We Execute. We Deliver. On All Screens.
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8. Fresh Digital Group
111 John St, 2nd Fl.
New York, NY 10038
www.freshdigitalgroup.com
Fresh Digital Group