1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store.
2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying.
3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.
Fresh Digital Group promotes the power of mobile video advertising. Mobile video consumption has increased significantly and now accounts for over 50% of digital video traffic. Marketers can create successful mobile video campaigns by focusing on high production value, customizing ads for different bandwidths, engaging audiences through interactivity, providing additional related content, and creating second-screen experiences to capitalize on social engagement. Measurement of mobile video success remains a challenge.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
The student procrastinated in studying for their cumulative financial accounting final exam, only studying the last chapters the night before. As a result, they performed poorly on the exam and received a final grade of D+. This experience taught the student that they need to start planning and managing their time better by not procrastinating or waiting until the last minute to study or complete assignments. For their future academic success, the student resolved to be more organized and plan out their schedule to get schoolwork done in a timely manner.
HTML5 allows developers to create mobile apps that can be accessed across platforms without needing separate development for each device type. It has advantages over native apps such as lower development and maintenance costs since only one codebase needs to be created and updated. HTML5 also allows for rich multimedia content and has the potential to access native device features through APIs. As HTML5 adoption increases, it will help reduce platform fragmentation issues and provide a way for content to be more easily shared and accessed across different devices.
1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store.
2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying.
3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.
Fresh Digital Group promotes the power of mobile video advertising. Mobile video consumption has increased significantly and now accounts for over 50% of digital video traffic. Marketers can create successful mobile video campaigns by focusing on high production value, customizing ads for different bandwidths, engaging audiences through interactivity, providing additional related content, and creating second-screen experiences to capitalize on social engagement. Measurement of mobile video success remains a challenge.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
The student procrastinated in studying for their cumulative financial accounting final exam, only studying the last chapters the night before. As a result, they performed poorly on the exam and received a final grade of D+. This experience taught the student that they need to start planning and managing their time better by not procrastinating or waiting until the last minute to study or complete assignments. For their future academic success, the student resolved to be more organized and plan out their schedule to get schoolwork done in a timely manner.
HTML5 allows developers to create mobile apps that can be accessed across platforms without needing separate development for each device type. It has advantages over native apps such as lower development and maintenance costs since only one codebase needs to be created and updated. HTML5 also allows for rich multimedia content and has the potential to access native device features through APIs. As HTML5 adoption increases, it will help reduce platform fragmentation issues and provide a way for content to be more easily shared and accessed across different devices.
The document discusses various uses of the internet, including searching for information using search engines like Google, social networking on sites like Facebook, communicating through messaging services, transferring files via email, getting updates on current events, entertainment like watching YouTube videos, online transactions like internet banking, making money online through blogging or freelancing, online marketing, and online education through websites offering courses. It also lists advantages like faster communication, access to information and services, and disadvantages like spam, social disconnect, theft of personal information, virus threats, and pornography.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Fresh Digital Group provides mobile analytics and measurement services. They help organizations understand mobile usage trends, measure the impact of mobile marketing campaigns, and optimize mobile experiences. Their services include collecting data on mobile traffic, apps, websites and ads. They analyze this data to provide insights into customer behavior and preferences. This allows clients to increase customer engagement, conversions and ROI. Fresh Digital Group uses predictive analytics to turn data into actionable insights that improve user retention, engagement and revenue.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
The document provides tips for brands developing tablet strategies. It discusses: 1) tablet users expect seamless brand experiences across devices; 2) global tablet shipments are rising led by the iPad; 3) content and creative should be tailored to each device type for maximum engagement; and 4) successful tablet strategies should consider the target market, curated content, interactivity, and centralized app/site management. Publishers that satisfy consumer expectations of real-time content and interactivity will engage users across devices.
This document provides a mobile app pre-launch checklist to ensure an app is perfect for launch day. It recommends checking for bugs, establishing good user interface and user experience, perfecting design efforts, ensuring backend services are optimized, and that the end user license agreement and terms of service are clearly defined. The checklist includes specific items under each category to validate, such as checking for bugs like screen freezing, proper handling of network issues, and that closing and reopening the app runs smoothly.
Fresh Digital Group addresses mobile security issues. There are vulnerabilities in operating systems, transport networks, and apps themselves. Apps are often rushed to market without proper security. Mobile devices expand the attack surface compared to desktops. The biggest security risks are from lost or stolen devices, where local data is insecurely stored, and insecure communications over open WiFi networks. Case studies show how credentials could be compromised from lost or exploited devices granting access to financial apps. Solutions include implementing input validation, authentication, authorization, and securing data at rest and in transit.
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
SXSW 2016 provided intellectual stimulation through panels, speakers, and new technologies. Virtual reality was prominently featured through installations from Samsung, Google, NASA and others. President Obama spoke about balancing privacy and national security in regards to encryption. Startups like Gnack and Hooch aimed to leverage social media influencers and provide new experiences through their apps. Overall, SXSW highlighted emerging trends in technology, media, and how brands are innovating to engage audiences.
Wearable technology is growing rapidly and being integrated into many areas of consumer products. Wearables can track health, fitness, and other personal data and connect to other devices and systems. This allows for new opportunities to combine data and create enhanced experiences for users. However, companies must address privacy and security challenges to gain users' trust. An enterprise data platform is needed to securely share data between devices and applications while giving users control over their personal information. As more devices connect, wearables have potential to deliver personalized services that improve areas like healthcare, retail, and work.
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
The document discusses organizational alignment through employee engagement. It outlines the alignment process, including a force-field analysis to identify driving and restraining forces, developing a contingency plan to address potential failures, and creating an action plan with objectives, timelines, responsibilities and support needed. The key points emphasize focusing efforts on restraining forces in the analysis, considering failure scenarios in the contingency plan, and ensuring the action plan has clear, measurable and supported objectives.
Real Time Bidding (RTB) is an advertising technology that allows demand side platforms to evaluate each ad opportunity individually in real time before deciding to bid. RTB increases campaign profitability by paying appropriate prices for impressions and increases scale and quality by bidding higher for high-value users. It also enables more effective targeting, context, predictive analysis, and retargeting. The document predicts that programmatic advertising will continue growing globally, more premium inventory will be available on private exchanges, video RTB will become mainstream, third-party data targeting options will increase, and real-time reporting will be increasingly important for strategic media buying.
This document describes a Zumba fitness studio located in Kochi, India called Passion. It provides Zumba classes taught by qualified instructors in a large air conditioned space with locker rooms and amenities. Zumba is a dance-based cardio workout inspired by Latin dances like salsa, merengue, and samba that burns calories and sculpts the body through dance moves like squats and lunges set to upbeat music. The founder of Zumba created it in 2001 and it has grown to be one of the largest dance fitness programs in the world.
The document discusses the present and future of the drone industry. It covers the commercial, military, and hobbyist markets for drones and how drones are being used for applications like delivery, agriculture, filmmaking, and more. The document predicts that commercial drone spending will reach $4.8 billion globally by 2021 and that drones will continue revolutionizing various industries through innovations in engagement, solutions to unique challenges, and new forms of advertising and events.
The document discusses various uses of the internet, including searching for information using search engines like Google, social networking on sites like Facebook, communicating through messaging services, transferring files via email, getting updates on current events, entertainment like watching YouTube videos, online transactions like internet banking, making money online through blogging or freelancing, online marketing, and online education through websites offering courses. It also lists advantages like faster communication, access to information and services, and disadvantages like spam, social disconnect, theft of personal information, virus threats, and pornography.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Fresh Digital Group provides mobile analytics and measurement services. They help organizations understand mobile usage trends, measure the impact of mobile marketing campaigns, and optimize mobile experiences. Their services include collecting data on mobile traffic, apps, websites and ads. They analyze this data to provide insights into customer behavior and preferences. This allows clients to increase customer engagement, conversions and ROI. Fresh Digital Group uses predictive analytics to turn data into actionable insights that improve user retention, engagement and revenue.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
The document provides tips for brands developing tablet strategies. It discusses: 1) tablet users expect seamless brand experiences across devices; 2) global tablet shipments are rising led by the iPad; 3) content and creative should be tailored to each device type for maximum engagement; and 4) successful tablet strategies should consider the target market, curated content, interactivity, and centralized app/site management. Publishers that satisfy consumer expectations of real-time content and interactivity will engage users across devices.
This document provides a mobile app pre-launch checklist to ensure an app is perfect for launch day. It recommends checking for bugs, establishing good user interface and user experience, perfecting design efforts, ensuring backend services are optimized, and that the end user license agreement and terms of service are clearly defined. The checklist includes specific items under each category to validate, such as checking for bugs like screen freezing, proper handling of network issues, and that closing and reopening the app runs smoothly.
Fresh Digital Group addresses mobile security issues. There are vulnerabilities in operating systems, transport networks, and apps themselves. Apps are often rushed to market without proper security. Mobile devices expand the attack surface compared to desktops. The biggest security risks are from lost or stolen devices, where local data is insecurely stored, and insecure communications over open WiFi networks. Case studies show how credentials could be compromised from lost or exploited devices granting access to financial apps. Solutions include implementing input validation, authentication, authorization, and securing data at rest and in transit.
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
SXSW 2016 provided intellectual stimulation through panels, speakers, and new technologies. Virtual reality was prominently featured through installations from Samsung, Google, NASA and others. President Obama spoke about balancing privacy and national security in regards to encryption. Startups like Gnack and Hooch aimed to leverage social media influencers and provide new experiences through their apps. Overall, SXSW highlighted emerging trends in technology, media, and how brands are innovating to engage audiences.
Wearable technology is growing rapidly and being integrated into many areas of consumer products. Wearables can track health, fitness, and other personal data and connect to other devices and systems. This allows for new opportunities to combine data and create enhanced experiences for users. However, companies must address privacy and security challenges to gain users' trust. An enterprise data platform is needed to securely share data between devices and applications while giving users control over their personal information. As more devices connect, wearables have potential to deliver personalized services that improve areas like healthcare, retail, and work.
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
The document discusses organizational alignment through employee engagement. It outlines the alignment process, including a force-field analysis to identify driving and restraining forces, developing a contingency plan to address potential failures, and creating an action plan with objectives, timelines, responsibilities and support needed. The key points emphasize focusing efforts on restraining forces in the analysis, considering failure scenarios in the contingency plan, and ensuring the action plan has clear, measurable and supported objectives.
Real Time Bidding (RTB) is an advertising technology that allows demand side platforms to evaluate each ad opportunity individually in real time before deciding to bid. RTB increases campaign profitability by paying appropriate prices for impressions and increases scale and quality by bidding higher for high-value users. It also enables more effective targeting, context, predictive analysis, and retargeting. The document predicts that programmatic advertising will continue growing globally, more premium inventory will be available on private exchanges, video RTB will become mainstream, third-party data targeting options will increase, and real-time reporting will be increasingly important for strategic media buying.
This document describes a Zumba fitness studio located in Kochi, India called Passion. It provides Zumba classes taught by qualified instructors in a large air conditioned space with locker rooms and amenities. Zumba is a dance-based cardio workout inspired by Latin dances like salsa, merengue, and samba that burns calories and sculpts the body through dance moves like squats and lunges set to upbeat music. The founder of Zumba created it in 2001 and it has grown to be one of the largest dance fitness programs in the world.
The document discusses the present and future of the drone industry. It covers the commercial, military, and hobbyist markets for drones and how drones are being used for applications like delivery, agriculture, filmmaking, and more. The document predicts that commercial drone spending will reach $4.8 billion globally by 2021 and that drones will continue revolutionizing various industries through innovations in engagement, solutions to unique challenges, and new forms of advertising and events.