Sizmek analyzed data from over 240 billion ad impressions in 2014 to identify trends in viewability. They found:
1. Ads with over 70% viewability had significantly higher click-through and interaction rates than ads below 70%.
2. Viewability increased for richer formats like rich media and HTML5 compared to standard banners.
3. HTML5 ads had higher viewability than Flash ads across formats and regions.
4. Mobile-specific ad sizes had higher viewability than desktop sizes.
5. Ads served directly to publishers had higher viewability than programmatic ads.
6. For both direct and programmatic, mobile-specific sizes had higher viewability than
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
With the innate measurability of digital comes a new set of considerations on how to deliver and evaluate advertising activity. The Value of a Digital Ad is a collection of comScore research which demonstrates how clean impressions that are free from invalid traffic and fraud, as well as viewable by human audiences, are fundamental to success.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
With the innate measurability of digital comes a new set of considerations on how to deliver and evaluate advertising activity. The Value of a Digital Ad is a collection of comScore research which demonstrates how clean impressions that are free from invalid traffic and fraud, as well as viewable by human audiences, are fundamental to success.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
How tablet advertising compares with mobile advertising - Key metricsTabTimes
While tablet advertising is generally considered as part of the broad mobile advertising category, the difference in screen size and usage scenarios between tablets and smartphones result in very different outcomes. This presentation summarizes key findings from many tablet and mobile ad campaigns.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
Viewability Insights for Digital Marketers and Publishers. A research using google's Active View technology to learn about the current state of viewable impressions on the web.
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle.
The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution.
Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
Similar to Sizmek Viewability Report Winter 2015 (20)
For the win: Breaking down the preferences of Asia’s mobile gamersdigitalinasia
No platform is more ripe with opportunity for game developers and publishers than mobile.
That’s especially true in Asia, where 1.21 billion mobile gamers — more than half of the
world’s mobile gaming population1
— consistently drive the lion’s share of global mobile
games revenue.2
More universally accessible and affordable than their PC and console
predecessors, mobile games offer publishers a direct line to a wider audience of players
than ever before, and empower developers with more freedom to experiment with a
growing assortment of genres, monetization models, and styles of gameplay.
As mobile titles have evolved from simple control schemes to more complex and immersive
experiences, they’ve also revealed even more nuances among Asia’s growing audience
of mobile gamers. Considering the rich diversity of local customs, traditions, and player
preferences across the region, launching a successful mobile game can be a tricky
science — and it starts with getting to know the local landscape.
In the final installment of our series of insights on Asia’s gaming market, we’ll take a
look at the region’s top-grossing mobile games and genres to explore how evolving
player preferences, culture, and game developers have uniquely shaped the landscape
of each country.
Let’s start with Asia’s most prominent hub for mobile gamers — China.
The dramatic events of 2022 will shape the crypto landscape for years to come.
Chart 1. Rolling 1y Sharpe ratio
Sources: IEX Cloud and Coinbase.
Yet, despite the uncertainty surrounding the
potential fallout, there are important
characteristics that distinguish this market
from the previous crypto winter. For one,
institutional crypto adoption remains firmly
entrenched. Many investors take a long-term
perspective and recognize the cyclical nature
of these markets. Rather than stepping back,
they are using this environment to hone their
knowledge and build the infrastructure to
prepare for the future.
But no one is arguing that digital assets
haven’t faced an important setback. The
total market capitalization of cryptocurrencies
is currently around US$835 billion, down 62%
from $2.2 trillion at the end of 2021, albeit still
high relative to most of the asset class’ history.
Comparatively, the Nasdaq is down 30% since
the end of 2021 and the S&P 500 down 18%.
From a Sharpe ratio perspective however,
crypto’s risk-adjusted return actually
performed in line with US and global stock
indices through 2022 and did much better
than US bonds. Prior to the fallout in November,
an equally-weighted basket of BTC and ETH
offered a negative Sharpe ratio of 1.08 compared
to an average negative return of 0.90 for US
stocks. This is a significant deviation from
the trend observed in the last crypto winter,
when digital assets underperformed nearly
all traditional risk assets for the duration of
2019 and into early 2020.
4
The differences between these periods may
also be observed in the prospective fallout
from the latest crypto downturn. For instance,
we expect greater calls for regulatory clarity
to emerge, as institutional investors push for
better governance and standards to help
make the asset class more accessible, safer,
and easier for all to navigate. This will take
time, however, as the industry puts lessons
about systemic deficiencies in the right
context and applies the necessary risk
controls to protect its customers.
Looking ahead, we believe the evolution
of the crypto ecosystem is putting subjects
like tokenization, permissioned DeFi, and
web3 front and center. Meanwhile, bitcoin’s
core investment thesis remains intact, while
Ethereum seems to be outpacing its layer-1
competition in terms of network activity.
We are seeing a greater variety of use cases for
non-fungible tokens outside of art, like using
NFTs to certify and authenticate real-world
assets or as ENS domain names. Stablecoins
are now one of the largest sectors in the crypto
ecosystem with an outsized role in storing and
transferring wealth.
We discuss these trends and many more in the
enclosed report
The annual Asia Video Industry Report is a
treasure trove of insight and information
and if you want a holistic view of the state
of our industry at the end of 2022, it is
required reading. There is such a variety
of topics and opinions that it is a great
resource to be able to revisit and always
find something new.
The other great thing about this report
is that like everything that we do, it
represents our membership. As an
industry body, our strength always lies
in the members we represent. It is by
channelling the passion and hard work of
all of you that we, as an industry, can be
successful.
Nothing is ever straightforward or
predictable. We thought the outbreak
of a global pandemic was going to test
us and it did, but perhaps not as much
as now - the process of coming out of it,
with the world’s economy under serious
strain. Visions of a tech-led future that
saw valuations reach historic levels under
COVID have been replaced with a more
sombre assessment of priorities – the
key ones being financial profitability and
sustained growth prospects.
So while there is little doubt some of
us will have some rocky times ahead, I
am very confident of the outlook of the
Asian video industry. Profitability and
sustained growth prospects are exactly
what I see. They may not be the first to
tell you, but consumers love what they are
getting. They love the wealth and depth
of amazing shows being produced, they
love the international hits, they love the
local investments in their own stories
and culture, and they love discovering
lesser-known shows from countries they
are less familiar with.
Is there more rationalisation which
needs to be made? Will we see more
consolidations? Will there be more debate
about peak content and its relationship to
financial stability? The answer to all three
of these questions is certainly yes. But
these are growing pains in a sector that
will continue to grow and be immensely
successful. All the tweets and user
generated content in the world cannot
replace the value of well-crafted, well-told
and well-produced stories.
I also believe we have matured
enormously as an industry over the last
few years. If there was any panic over the
disruption the industry has been through,
I believe it has gone. And I see greater
certainty and confidence in the roles
each company plays. There is a more
sombre assessment by each company
of the value that they bring which others
do not. Temptations to try to be D2C and
D2B and a content producer and a tech
company have abated, and we look more
like an industry now with everyone in their
right place.
The role AVIA plays continues to evolve
and while it is not always directly visible,
I believe it remains more important now
than at any previous time. The analogy
I always use is of building and securing
the foundations on which our industry
sits. The stronger and more secure we
can make them, the taller the individual
buildings can grow. The impetus to
regulate in the digital realm is only getti
China’s influencer marketing industry is well ahead of the rest of the world. The
advanced functionality and integration of social media, e-commerce and mobile
payments has enabled the Chinese KOL and KOC economy to grow at a pace not
seen anywhere else in the world. This growth has been accelerated by the Covid-19
pandemic and the consequent prevention measures that included closing physical
stores, dining in, in-person events and sporadic district lockdowns. These measures
have led to a significant increase in the amount of time Chinese consumers spend
on the internet. In fact, the average Chinese consumer today spends over seven
hours a day on the internet . About two-thirds of those seven hours is spent using
social or content apps, as users increasingly seek information about the world
around them through social media, influencers and friends to help make purchase
decisions.
PJdaren’s preliminary estimates suggest that from September 2021 to October 2022
there were more than 10.1 million KOLs and KOCs across China’s social media
ecosystem with a fan base of over 10,000 followers – a figure larger than anything
seen elsewhere in the world. China’s influencers published an average of 38.3 million
posts on a daily basis.
PJDAREN INSIGHTS 4
CHINA’S INFLUENCER MARKETING INDUSTRY
Introduction
According to the National
Bureau of Statistics, China’s
influencer economy grew
from CN¥241.9 billion (US$
38.5 billion) in 2018 to CN¥1.3
trillion (US$210 billion) in 2020.
It is estimated that by the
year 2025, the total market
size of China’s influencer
economy will reach CN¥6.7
trillion (US$1.035 trillion).
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
The past two years have necessitated big swings and quick thinking. In 2023, smart
business leaders will get focused — pruning efforts that aren’t bearing fruit and prioritising
long-term growth. The war in Europe and resulting global economic slowdown are forcing
firms in Asia Pacific to find new growth drivers and lead with purpose as uncertainty
rises. Most will struggle, however, to find a balance between investing in transformation
and growth while simultaneously embracing environmental sustainability, resilience, and
employee empowerment.
Trust will be at the forefront of business operations in 2023. Customers are increasingly
weary of organisations playing fast and loose with their personal data, and regulators aren’t
far behind. And it won’t stop there — fuelled by the ire of fed-up customers and employees,
regulators will scrutinise greenwashing, misinformation, and employee surveillance.
The interlocking market dynamics of 2023 will require business leaders to adhere to a
long-term strategic vision while operating within unknown territory. A laser focus on their
organisations’ missions and strengths — and a willingness to shed distractions that don’t
move the needle — will be the defining factor of success in 2023.
The macro and political backdrops are much different today than they were twelve months ago. I wrapped up the 2022 report when interest rates were near zero, and crypto markets and the S&P sat at all-time highs. We didn’t have a single proxy war with a nuclear-armed adversary! And we had Dem- ocratic leadership in both chambers of Congress.
Portfolios are down 80% since then. Crypto startups are (sometimes) required to have business models before VCs cut checks, and nine figure checks might (maybe) begin to include board oversight. The separation of money and state feels inevitable as countries are getting canceled. Real policy is taking shape in DC, and the outlook for regulatory progress is somewhat rosier.
Is this the dark before the dawn, or the beginning of a long Arctic winter? I believe in crypto.
Bitcoin and Ethereum seem to be on long-term stable ground. DeFi will take major strides forward next year. Privacy tech will be promoted as an integral part of the future of public blockchains (or get de facto banned on dystopian and vague “national security” grounds). Infrastructure investments around code security, decentralized hardware, virtual worlds, custody, protocol governance, and block- chain scalability are all in vogue. There will be less NFT speculation. Fewer moon fumes.
I will probably spend more time in this report deconstructing crypto policy than you would like, but I’ll make fun of important people along the way to keep it zippy.
Once again, this beast took me 200 hours to write. That’s a lot, but it’s also down about 20% from last year. I thank the Messari analyst team for those cost savings. They write good stuff daily for Messari Pro subscribers, and you should sign up. If you’re an institution or crypto startup, stop missing key insights: our Enterprise-level offering give your company the research and data tools you need to save more time, energy, and long-term compliance costs on day-to-day crypto work.
In 2022, Messari tripled our team size and revenue in a down market. We closed a Series B, launched several new products (Asset Intelligence, Protocol Metrics, Data Apps), and doubled the size of Main- net 2022 in NYC. We’re still hiring. Come with me if you want to live.
Every year, people ask me how I write all this stuff in such a short amount of time. Mostly, it’s a labor of love. I am grateful to have the opportunity to build in this industry, and we appreciate the builders who have supported us through thick and thin. This report is a token of appreciation.
But if I’m being honest, there’s also a certain amount of rage that fueled this report. The bad actors have gotten all of the oxygen this year, and set back the good actors and years of progress that they had made.
I hope The Theses shifts the focus away from the frauds and the tourists, and back to the pioneers. I wrote this in the pioneers’ defense.
The only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions of businesses display resilience in the face of the unexpected, contributing to over $27 trillion USD1 of retail
sales worldwide. But 64%2 of global businesses are still recovering from the negative impact of the pandemic.*
Economic obstacles from the pandemic were compounded further in 2022, when the Russia-Ukraine
war led to sanctions that delayed or halted trade altogether. The fiscal instability is driving the highest inflation in 40 years.3
Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and
*All values are in U.S. dollars
adoption of digital commerce by half a decade.4 Shopping, working, and socializing online became commonplace.
But after years of lockdowns and restrictions, people now crave meaningful connection across all facets of life—including commerce. Physical spaces make those points of connection between merchants and customers possible, including online and offline commerce.
As brands grapple with the challenges in 2023, they’ll need to respond by adding flexibility to their products, plans, and policies. With an economic recession on the horizon, being agile has never been more important. This report outlines the global trends equipping brands to confront the unexpected.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Both 2021 and 2022 have been hallmark years in all things Web3, crypto, and blockchain. The market has dramatically expanded - we’ve seen new highs and some sobering lows alongside extraordinary and constant innovation. Here at Vayner3, we’ve grown from a small group of passionate crypto- natives to an end-to-end Web3 consultancy with 25+ enterprise clients across CPG, Retail, Fashion, Automotive, and Tech. Recent events have certainly surfaced clear bad actors and put the space in the spotlight for the wrong reasons, but we remain optimistic about our Web3 future. This paper will help explain why.
Web3 is the next evolution of the internet, consumer behavior, and culture powered by blockchain technology. Our definition of Web3 includes new technologies - cryptocurrencies, NFTs, DeFi, and the “metaverse” - but it also includes an important cultural and behavioral layer. Over the last 2 years, we have seen a renaissance begin in digital art, fashion, sports, music, and identity. As consumers spend more and more of their time online - and younger generations grow with a more intertwined version of physical and digital realities - we expect today’s fundamentals of emerging Web3 technology and culture to grow exponentially with profound implications.
In this paper, we attempt to dissect the meta Web3 narrative, dive into the data, and identify true signal in a (very) noisy market. We look at what matters most to marketers and operators at large enterprise organizations considering Web3 tech, and we focus on the near-term future. We stay grounded in business and technological realities, and we fully acknowledge that macroeconomic forces and regulatory changes could play a major role in how 2023 unfolds. All things considered, we remain convinced: Web3 is going increasingly mainstream in 2023. Let’s build the future together.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Sizmek Benchmarks | Viewability Winter 2015
Sizmek Research analyzed viewable data from more than 240 billion measured impressions in 2014 to identify
trends about viewability as a newly recognized ad performance metric.
Several clear trends emerged from Sizmek data:
• Ads with a 70%+ viewable threshold had significantly higher performance across all Measured impressions
• Viewable rates increase as advertisers adopt more interactive formats
• HTML5 improved viewable rates more than Flash
• Mobile-specific-sized creative was more viewable than desktop-sized creative
• Ads served direct to publishers increased viewability over ads served via programmatic
• Mobile-specific unit-sized ads were more viewable than desktop for both publisher direct and DSPs/exchanges
While standards and thresholds continue to be debated, including viewability in the conversation moves the industry
toward a more transparent marketplace for digital ads. Determining whether an ad is viewable provides a starting
point for the conversation and helps the industry make strides toward measuring true engagement.
Viewability: A Starting Point for Measuring Engagement
The Media Rating Council (MRC), an independent body, recently gave the green light to the advertising industry
to begin transacting on viewable impressions for the first time. Brands and publishers face a decisive moment in
digital media measurement as the American Association of Advertising Agencies (4As), the Association of National
Advertisers (ANA), and the Interactive Advertising Bureau (IAB) take steps toward changing the definition of ad
performance metrics.
As an established ad management company, Sizmek wants to help further the viewability discussion so that
transacting on viewability works for all parties–buyers, sellers, and vendors. To that end, Sizmek Research analyzed
viewable data from more than 240 billion measured impressions in 2014 to
identify trends that could shed light on viewability as a newly recognized ad
performance metric.
In an effort to spur and standardize the industry, the Interactive Advertising
Bureau (IAB) released a State of Viewability Transaction 2015. In it they
recommend using a campaign threshold of 70%, meaning that of all
measured impressions (those that could be measured by a vendors tools)
70% of those campaigns impressions must meet the minimum standard
viewability definition of 50% of the ad in view for at least 1 second.
After analyzing the data, Sizmek Research found the IAB’s 70% threshold to
be a reliable indicator of performance. Click-through and interaction rates
for ads with measured impressions at an average viewable threshold of 70%
or more are significantly higher than ads with a viewable threshold of less than 70%. In addition, several factors can
influence viewability and push ads to be seen, including but not limited to serving to the publisher directly, choosing
mobile friendly HTML5 formats and creative sizes specific to mobile devices.
02
240BILLION
measured
impressions
3. Sizmek Benchmarks | Viewability Winter 2015
Methodology
Sizmek is the only Media Rating Council (MRC) accredited viewability vendor
that is also accredited for serving digital ads (display, rich media, and
video impressions) and measuring unique reach and average frequency of
campaigns. All data analyzed in this report were MRC-accredited.
Sizmek Research analyzed viewable data from more than 240 billion
measured impressions from more than 840,000 ads and 120,000
campaigns served in 74 countries and six continents to more than
22,000 publishers and 43 programmatic partners from January 1 to
December 31, 2014.
Sizmek Research designated a measured impression as one where Sizmek’s
viewability script successfully recorded data on the page when the ad was
served. For a measured impression to be considered viewable, we used the
IAB standard of 50% of the ad rendered on a user’s screen for one second or more.
Finding 1: Ads with a 70%+ Viewable Threshold Had Significantly
Higher Performance Across All Measured Impressions
If an impression isn’t seen, it has no value to advertisers or publishers, which is demonstrated when viewability’s
impact on engagement metrics is considered.
To measure this impact, Sizmek Research grouped ads as either higher or lower than the IAB’s recommended 70%
viewable threshold (per their December announcement.)
We found that ads that met the average viewability threshold of 70% or higher across all measured impressions
performed significantly better than ads that did not meet the threshold in two of the most common engagement
metrics, click-through rate (CTR) and interaction rates (ITR).
Flash and HTML5 Standard Banners
CTR for standard banners with an average viewability threshold of 70% to 100% (0.28%) were three times that of ads
with an average viewability threshold of below 70% (0.09%). We saw the same trend for HTML5 standard banners,
where ads with measured impressions at an average viewable threshold of 70% or higher had a CTR of 0.41%.
03
74Countries
6Continents
4. Sizmek Benchmarks | Viewability Winter 2015
Flash Standard Banners Click-Through Rate by Region and Viewable Groups (2014)
HTML5 Standard Banners Click-Through Rate by Region and Viewable Groups (2014)
0.40%
0.35%
0.30%
0.25%
0.20%
0.15%
0.10%
0.05%
0.00%
Latin AmericaEurope, Middle East,
& Africa
North AmericaWorldwide Asia-Pacific
Click-throughRate
n 0–70%
n 70–100%
0.09%
0.28%
0.07%
0.20%
0.10%
0.35%
0.11%
0.25%
0.14%
0.19%
Latin AmericaEurope, Middle East,
& Africa
NorthAmericaWorldwide Asia-Pacific
0.70%
0.60%
0.50%
0.40%
0.30%
0.20%
0.10%
0.00%
Click-throughRate
0.14%
0.41%
0.11%
0.40%
0.16%
0.51%
0.23%
0.36%
0.08%
0.62%
n 0–70%
n 70–100%
04
5. Sizmek Benchmarks | Viewability Winter 2015
Flash Rich Media
For Flash rich media, global CTR for ads with measured impressions of more than a 70% viewability threshold was
more than twice as high as those under 70% at 0.37% and 0.18%, respectively. This was most pronounced in North
America, where at 0.31%, ads with viewability thresholds higher than 70% were almost three times those below, at
0.11%. Interaction rates followed the same trend, with those ads above 70% at 3.81% and ads under at 2.12%.
Flash Rich Media Click-through Rate by Region and Viewable Groups (2014)
Flash Rich Media Interaction Rate by Region and Viewable Groups (2014)
Latin AmericaEurope, Middle East,
& Africa
NorthAmericaWorldwide Asia-Pacific
0.60%
0.50%
0.40%
0.30%
0.20%
0.10%
0.00%
Click-throughRate
0.18%
0.37%
0.11%
0.31%
0.24%
0.42%
0.19%
0.41%
0.18%
0.52%
n 0–70%
n 70–100%
Latin AmericaEurope, Middle East,
& Africa
NorthAmericaWorldwide Asia-Pacific
InteractionRate
2.12%
3.81%
1.19%
1.61%
2.98%
5.54%
1.77%
6.50%
2.62% 2.51%
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
n 0–70%
n 70–100%
05
6. Sizmek Benchmarks | Viewability Winter 2015
HTML5 Rich Media
For HTML5 rich media, improvement in CTR was even more dramatic. Worldwide, CTR for ads with measured
impressions at 70% or higher viewability threshold was almost four times that of ads that didn’t meet the threshold,
at 0.61% and 0.16%, respectively. The same was true for interaction rates, at 4.19% for ads above the 70% threshold
versus 0.96% below. Both trends were most pronounced in Asia-Pacific.
HTML5 Rich Media Click-through Rate by Region and Viewable Groups (2014)
HTML5 Rich Media Interaction Rate by Region and Viewable Groups (2014)
Latin AmericaEurope, Middle East,
& Africa
NorthAmericaWorldwide Asia-Pacific
Click-throughrate
0.16%
0.61%
0.12%
0.53%
0.20%
0.48%
0.06%
0.95%
0.25%
0.18%
1.00%
0.80%
0.60%
0.40%
0.20%
0.00%
n 0–70%
n 70–100%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
Latin AmericaEurope, Middle East,
& Africa
NorthAmericaWorldwide Asia-Pacific
InteractionRaterate
0.96%
4.19%
0.55%
1.90%
1.27%
5.95%
0.38%
5.54%
0.78%
0.58%
n 0–70%
n 70–100%
06
7. Sizmek Benchmarks | Viewability Winter 2015
Finding 2: Viewable Rates Increase as Advertisers Adopt More
Interactive Formats
Across the board, Flash rich media ads were 18% more likely to be seen than standard banners. This was most
pronounced in North America, where rich media was 29% more likely to be seen than standard banners. This divide
isn’t particularly surprising. Rich media units are often premium placements that are above the fold or persistent on
a user’s screen, whereas standard banners often reside along the rail or below the fold.
Flash Standard Banners Flash Rich Media % Change
Asia-Pacific 52.9% 61.3% 15.8%
Europe, Middle East & Africa 52.3% 56.6% 8.3%
Latin America 48.3% 54.2% 12.2%
North America 48.8% 63.0% 29.2%
Worldwide 50.8% 59.7% 17.5%
Viewable Rates by Flash Format, by Region (Jan–Dec 2014)
Source: Sizmek Research, December 2014; data is from campaigns where Sizmek viewability was enanabled
and only includes countries with at least 10 million impressions from January–December 2014.
07
8. Sizmek Benchmarks | Viewability Winter 2015
Finding 3: HTML5 Improved Viewable Rates More Than Flash
When Sizmek Research segmented out HTML5 from Flash ads, HTML5 standard banners were 25% more viewable than
their Flash-based counterparts. This was most pronounced in Asia-Pacific (39%) and Latin America (47%), where high
rates of mobile internet users drive more advertisers to take advantage of the cross-screen capabilities of HTML5.
In general, HTML5 resulted in higher viewable rates than Flash in both rich media and standard banners across
numerous unit sizes.
Flash Standard Banners HTML5 Standard Banners % Change
Asia-Pacific 52.9% 73.4% 38.8%
Europe, Middle East & Africa 52.3% 57.1% 9.1%
Latin America 48.3% 71.0% 47.0%
North America 48.8% 56.0% 14.9%
Grand Total 50.8% 63.3% 24.7%
Standard Banner Viewable Rates by Format and Region (Jan–Dec 2014)
Source: Sizmek Research, December 2014; data is from campaigns where Sizmek viewability was enanabled and only
includes countries with at least 10 million impressions from January–December 2014.
Worldwide Viewable Rates by Format and Unit Size (Jan–Dec 2014)
300x250 728x90 160x600 300x600 970x250 320x50
n HTML5 Rich Media 51.4% 45.8% 46.3% 58.3% 61.7% 74.6%
n HTML5 Standard Banners 45.8% 49.6% 48.8% 60.8% 56.6% 79.9%
n Flash Rich Media 58.3% 52.3% 57.8% 64.9% 71.0% 65.7%
n Flash Standard Banners 50.9% 46.7% 55.2% 56.5% 58.5% 69.8%
320x50
970x250
300x600
160x600
728x90
300x250
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
8
9. Sizmek Benchmarks | Viewability Winter 2015
Finding 4: Mobile-specific-sized Creative Was More Viewable
Than Desktop-Sized Creative
Viewable rates, when examined by device specific unit sizes, show that mobile was generally more viewable
than desktop sizes.
*Refers to unit sizes specific to a device: Desktop (300x250, 728x90, 950x270, 160x600, 300x600) and mobile (320x50,
320x60, 300x50, 320x100)
Worldwide Viewable Rates by Device*and Format (Jan–Dec 2014)
ViewableRate
Flash
Standard
Banners
Flash Rich
Media
HTML5
Standard
Banners
HTML5
Rich Media
n Desktop 50.1% 59.1% 48.4% 50.9%
n Mobile 70.4% 29.4% 79.3% 68.1%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
9
10. Sizmek Benchmarks | Viewability Winter 2015
Finding 5: Ads Served Direct to Publishers Increased Viewability
More Than Ads Served Via Programmatic
When Sizmek Research segmented publisher partners into publishers and programmatic channels, we found that
serving ads direct to publishers increased average viewable rates worldwide. This was most pronounced in North
America, where serving Flash rich media direct to publishers resulted in a 22-point jump in viewable rates, while
HTML5 rich media jumped 15 percentage points.
Viewable Rates by Region, Buy Channel and Format (Jan–Dec 2014)
Flash
Rich
Media
HTML5
Standard
Banners
HTML5
Rich
Media
Flash
Standard
Banners
n Programmatic
n Publisher Direct
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
North America Worldwide
Flash
Rich
Media
HTML5
Standard
Banners
HTML5
Rich
Media
Flash
Standard
Banners
41.1%
56.3% 56.5% 56.0%
40.7%
63.5%
43.0%
49.2% 48.1%
54.8%
59.1%
63.4%
41.2%
59.9%
39.4%
51.6%
10
11. Sizmek Benchmarks | Viewability Winter 2015
Worldwide
Desktop
Mobile
North
America
Desktop
Mobile
Latin
America
Desktop
Mobile
Europe,
Middle East
& Africa
Desktop
Mobile
Asia-Pacific
Desktop
Mobile
Finding 6: Mobile-specific Unit-sized Ads Were More Viewable
Than Desktop for Both Publisher Direct and Programmatic
Despite programmatic’s lower overall viewability, mobile-specific unit sizes were higher than their
desktop counterparts.
*Refers to unit sizes specific to a device: Desktop (300x250, 728x90, 950x270, 160x600, 300x600) and mobile (320x50, 320x60,
300x50, 320x100)
Viewable Rate by Region, Buy Channel and Device* (Jan–Dec 2014)
Asia-Pacific
Europe, Middle
East Africa
Latin America North America Worldwide
Mobile Desktop Mobile Desktop Mobile Desktop Mobile Desktop Mobile Desktop
n Publisher Direct 79.7% 54.7% 62.2% 54.7% 60.0% 53.0% 74.0% 54.1% 74.1% 54.4%
n Programmatic 80.8% 36.3% 88.4% 39.8% 0.0% 31.8% 80.4% 42.3% 81.4% 39.7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
11