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The Chicago Cubs had a long history as "lovable losers" due to poor ownership that did not prioritize winning. From 1945-2009, this period was known as the "Dark Ages" for the Cubs. In 2009, the Ricketts family purchased the Cubs and made winning the top priority. After several losing seasons under new management, the Cubs won their first World Series title in 108 years in 2016. The value of the Cubs franchise has grown significantly since the new ownership focused on strategic patience and investing in the team.
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Companypreso Cubs ryankell
- 2. Problem • Tradition of losing • “Lovable losers” • Ownership not prioritized on winning
- 3. Events Between Cubs Titles (1908 - 2016) • Radio and TV invented • 16 US presidents elected • The Titanic was built, set sail, and sank • Haley’s Comet passed earth, twice • Alaska, Arizona, Hawaii, Oklahoma and New Mexico became states
- 4. Solution • New owners • Ricketts family purchases Cubs in 2009 • Primary focus in winning • Financial success secondary • New management • Won 2016 World Series
- 10. 2009: Ricketts Family Purchases Cubs • Purchased for $845 Million • Losing Record in first 5 seasons • Made key changes to strategy
- 12. Business Model • Winning top priority • Strategic patience • Investment in modernizing Wrigley
- 14. Financials - Revenue 197 217 237 257 277 297 317 337 357 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Millions of Dollars
- 15. Financials – Player Expenses 100 110 120 130 140 150 160 170 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Millions of Dollars
- 16. Financials - Operating Income 20 30 40 50 60 70 80 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Millions of Dollars
- 17. Cubs Secret Sauce • Wrigley Field • Loyal fan base • Ricketts family commitment to winning • Signed “hot” coaches, players, and managers
- 18. Competition • Member of Major League Baseball • Revenue sharing plan • Competition for top players • Chicago White Sox
- 19. Outlook: Extremely Positive • Continued tradition of winning • Improvements to Wrigleyville Community • Future TV deal
- 20. Sources • https://www.forbes.com/teams/chicago-cubs/ • http://chicago.cubs.mlb.com/chc/history/timeline.jsp • http://m.mlb.com/cutfour/2016/05/13/177833950/remembering-the-cubs-black-cat-game-on- friday-the-13th • http://www.chicagotribune.com/sports/baseball/cubs/ct-wrigley-field-buildings-construction- 20160325-htmlstory.html • http://www.cbsnews.com/news/mlbs-revenue-sharing-formula/ • https://www.nytimes.com/interactive/2014/04/24/upshot/facebook-baseball- map.html?_r=0#7,42.155,-83.577 • http://www.chibarproject.com/Reviews/WrigleyField/TopTwenty.htm