Snapchat is a photo and video messaging app launched in 2011 that allows users to take snaps that last only a few seconds before disappearing. It has grown tremendously in popularity among teens and young adults. Snapchat allows users to take photos or videos (snaps), add text and drawings, and send them directly to friends or post them to their story for up to 24 hours. Key features include geofilters, lenses, discover content from media partners, and growing advertising capabilities from snap ads, geofilters and lenses. Snapchat continues to grow its userbase, daily engagement, and revenue. Future plans may include more ecommerce and targeted advertising capabilities.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
Why do people love snapchat?
MAU – 70 million
Frequency - 400 million snaps a day
Gender – 70% female
Geographic – Mostly US
Revenue – $0
Business Model – None
*Disclaimer* I love Snapchat, despite having only 5 or 10 friends using it. I get to stalk em whenever they update their profiles, and they get to share their most [intimate - icwhatudidthere] thoughts and e-motions. Kinda like Facebook – but cooler – as people would think.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Snapchat has matured from a novelty app used by teens to share photos into a influential marketing platform. Major brands are using Snapchat to engage audiences through sponsored lenses, filters, and stories. While Snapchat provides engagement through features like geofilters and lenses, it lacks built-in analytics tools and does not integrate well with other social media channels. Smart brands have found ways to leverage Snapchat's strengths while mitigating weaknesses like its 10 second video limit and inability to share content.
The document provides information about three popular social media platforms: Snapchat, Instagram, and Twitter. It discusses their origins, target audiences, features, and sources of revenue. Snapchat allows users to share temporary photos and videos and has over 158 million daily users. Instagram began as a photo sharing app and is now owned by Facebook with over 700 million active monthly users. Twitter is a microblogging platform that allows users to post short messages and has an estimated 645 million users who send over 58 million tweets per day. All three platforms generate significant revenue from advertisements targeted towards their mainly younger user bases.
Snapchat is a multimedia messaging app with over 158 million daily users. It was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown as a playful app for teens and young adults to send disappearing photos and videos. While initially popular among younger users, Snapchat's user base has grown to include older age groups as well. The app generates revenue through advertising filters and sponsored lenses that are popular with users and brands.
Snapchat, Instagram, and Twitter are popular social media platforms. Snapchat's main purpose is private communication between users, while Instagram focuses on photo and video sharing. Twitter allows users to share opinions, photos, videos and engage in conversations. All three platforms primarily generate revenue through advertisements. Snapchat shows ads on its Discover page and sponsored Snaps. Instagram displays ads between Stories and promotes partner posts. Twitter sells promoted tweets and uses an algorithm to target relevant ads to users. Each platform has a simple color scheme and layout for easy navigation.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
Why do people love snapchat?
MAU – 70 million
Frequency - 400 million snaps a day
Gender – 70% female
Geographic – Mostly US
Revenue – $0
Business Model – None
*Disclaimer* I love Snapchat, despite having only 5 or 10 friends using it. I get to stalk em whenever they update their profiles, and they get to share their most [intimate - icwhatudidthere] thoughts and e-motions. Kinda like Facebook – but cooler – as people would think.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Snapchat has matured from a novelty app used by teens to share photos into a influential marketing platform. Major brands are using Snapchat to engage audiences through sponsored lenses, filters, and stories. While Snapchat provides engagement through features like geofilters and lenses, it lacks built-in analytics tools and does not integrate well with other social media channels. Smart brands have found ways to leverage Snapchat's strengths while mitigating weaknesses like its 10 second video limit and inability to share content.
The document provides information about three popular social media platforms: Snapchat, Instagram, and Twitter. It discusses their origins, target audiences, features, and sources of revenue. Snapchat allows users to share temporary photos and videos and has over 158 million daily users. Instagram began as a photo sharing app and is now owned by Facebook with over 700 million active monthly users. Twitter is a microblogging platform that allows users to post short messages and has an estimated 645 million users who send over 58 million tweets per day. All three platforms generate significant revenue from advertisements targeted towards their mainly younger user bases.
Snapchat is a multimedia messaging app with over 158 million daily users. It was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown as a playful app for teens and young adults to send disappearing photos and videos. While initially popular among younger users, Snapchat's user base has grown to include older age groups as well. The app generates revenue through advertising filters and sponsored lenses that are popular with users and brands.
Snapchat, Instagram, and Twitter are popular social media platforms. Snapchat's main purpose is private communication between users, while Instagram focuses on photo and video sharing. Twitter allows users to share opinions, photos, videos and engage in conversations. All three platforms primarily generate revenue through advertisements. Snapchat shows ads on its Discover page and sponsored Snaps. Instagram displays ads between Stories and promotes partner posts. Twitter sells promoted tweets and uses an algorithm to target relevant ads to users. Each platform has a simple color scheme and layout for easy navigation.
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Facebook Reactions- New Emotional Signals for the Mobile Age_PDF.PDFAndrew Jude Rajanathan
Facebook is rolling out "Reactions" which will allow users to express emotions beyond just "liking" a post. The new reactions will include options to express love, haha, wow, sad, and angry. Facebook hopes this will provide a better way for users to engage with different types of content and stories that matter most to them. The additional data collected from reactions could provide advertisers with new insights into how audiences respond emotionally to different ads and content. This represents an opportunity for advertisers to better understand sentiment and create more relevant and effective advertising on Facebook.
Snapchat can be used by hospitals in several ways:
1. To hire employees by creating geofilters announcing positions and having applicants post snaps with the filters.
2. For doctors to take over the account and share stories and advice.
3. To raise awareness about health issues by highlighting topics on certain days and with geofilters and stickers.
4. To provide health education and advice to young people through curated content.
Digitz: Digital Trends Report - June 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were fraternity brothers at Stanford. It launched as "Pictaboo" and later changed its name to Snapchat. It grew quickly to over 100,000 users by spring 2012 and raised its first round of funding. Snapchat became known for its disappearing photos but the founders emphasized it was meant for fun expression between friends. Snapchat continued innovating with features like "Stories" and grew to over 100 million daily users by focusing on impermanence and the sharing experience rather than permanence of content.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Stra...Ogilvy Consulting
The document discusses the rise of multi-platform video and why brands need a multi-platform video strategy. It provides statistics on the size and growth of the online video market and the proliferation of video platforms and creators. Each major platform - YouTube, Facebook, Instagram and Vine - is analyzed in terms of typical video performance, audience demographics, and best practices for video creation and distribution. The key takeaway is that different platforms are best suited for different types of videos and have varying levels of engagement. An effective multi-platform strategy is recommended to maximize reach and engagement.
Facebook Rich Media Announcement: What does it all mean?Closed
Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.
Meerkat and Periscope are mobile live streaming apps that debuted in March 2015 and allow users to broadcast live video to followers. While Meerkat streams directly to a user's Twitter followers, Periscope allows videos to be saved and discovered later, giving it an advantage over Meerkat. Periscope is also emerging as a stronger platform as users can develop a dedicated following, unlike Meerkat which relies solely on Twitter integration. Both apps provide opportunities for brands and media but also face challenges regarding privacy, content quality, and copyright infringement.
Golden Gekko is a cross-platform specialist that has developed over 400 apps in the past 12 years for more than 100 brands across 5 countries, as shown in their portfolio highlighting projects for clients such as the US National Guard, VW, O2, Heathrow Airport, Mercedes F1 team, Mango, Bacardi, Johnny Walker, and movies like Despicable Me.
Although there is a large percentage of top apps that are social, numbers from
Apple and Google show that on average only 3-5 apps are downloaded a month. On top of that, according to Localytics, only about 25% of those apps continue to be used. So, why are so few apps successful? Bottom line - most suck.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
This document provides a summary and review of social media trends from 2014 and predictions for trends in 2015. Some of the key trends reviewed from 2014 include the rise of disposable content on platforms like Snapchat, brands trying to engage users through banter, and hyper-targeting of communities on Facebook. The predictions for 2015 include Twitter moving towards an algorithmic feed with less organic reach like Facebook, requiring more paid promotion. Another prediction is an intensifying battle for dominance in online video between Facebook, YouTube, Twitter and Instagram as each platform improves their video capabilities and advertising options. The document advises brands to prepare for these changes by focusing on performance metrics, embracing new formats like Twitter cards and video, and optimizing content for each
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
This is an update to my previous primer on using Snapchat at scientific conferences and meetings. It will serve as a useful resource for experimenting with Snapchat at the #AACR17 Annual Meeting of the American Association for Cancer Research, and beyond.
Follow the AACR on Snapchat and Instagram (theaacr) and on Twitter (@AACR).
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
SnapChat- The Rule Breaker of Social media appYashKadam12
Snapchat is a multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown. It allows users to send photos, videos, and messages that disappear after being viewed. Snapchat grew to over 100 million active monthly users by 2015. It introduced features like filters, drawing tools, and video chatting. While popular for marketing due to its real-time features, Snapchat has also faced controversies over privacy and security issues.
Social television allows people to connect with others on social media platforms like Twitter while watching TV shows or live events. It gives viewers a way to discuss what they're watching and feel like they are part of a larger viewing experience. Companies have embraced social TV as it encourages live viewership and engagement. Various websites and apps have been created to integrate social media discussions with television content in real-time.
The document outlines Turkey's efforts to build robust space capabilities from 2005-2009. It established a National Space Research Program with 660 million euro budget. Key actions included developing research projects in areas like astrophysics, Earth observation, and technology; establishing education programs to develop expertise; and increasing international cooperation with agencies like ESA and countries like Germany. The goals were to strengthen Turkey's space industry, encourage research and development, and apply space technologies to benefit society.
The document provides performance metrics for the Argie Bond Quant fund from inception on December 7, 2011 through April 14, 2014. Over this period, the fund achieved an annualized return of 115.48% and year-to-date return of 8.68%. Risk metrics include an annualized volatility of 3.64% and maximum drawdown of 7.37%.
Convenio con la comuna de Susana, departamento Castellanos para la transferen...Equipo Ariel Bermúdez
El documento es un pedido de informes dirigido al Ministerio de Obras Públicas y Vivienda de la provincia de Santa Fe solicitando información sobre un convenio celebrado entre la Dirección Provincial de Vialidad y la Comuna de Susana por $164.177,60 para la construcción de 4 cuadras de cordón cuneta. Se solicita confirmar los detalles del convenio, incluyendo los montos transferidos, el inicio y finalización planificados de las obras, y si se llevó a cabo el proceso licitatorio correspondiente.
The Argie Bond Quant fund has achieved strong returns since its inception in December 2011, gaining 96.08% over 1.98 years. It has an annualized return of 40.56% and year-to-date returns of 36.79%. However, it also displays volatility, with an annualized volatility of 11.59% and maximum drawdown of -7.37%. Risk-adjusted returns have also been positive, with an annualized alpha of 9.11% and Sharpe ratio of 2.18 compared to the bond index.
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Facebook Reactions- New Emotional Signals for the Mobile Age_PDF.PDFAndrew Jude Rajanathan
Facebook is rolling out "Reactions" which will allow users to express emotions beyond just "liking" a post. The new reactions will include options to express love, haha, wow, sad, and angry. Facebook hopes this will provide a better way for users to engage with different types of content and stories that matter most to them. The additional data collected from reactions could provide advertisers with new insights into how audiences respond emotionally to different ads and content. This represents an opportunity for advertisers to better understand sentiment and create more relevant and effective advertising on Facebook.
Snapchat can be used by hospitals in several ways:
1. To hire employees by creating geofilters announcing positions and having applicants post snaps with the filters.
2. For doctors to take over the account and share stories and advice.
3. To raise awareness about health issues by highlighting topics on certain days and with geofilters and stickers.
4. To provide health education and advice to young people through curated content.
Digitz: Digital Trends Report - June 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were fraternity brothers at Stanford. It launched as "Pictaboo" and later changed its name to Snapchat. It grew quickly to over 100,000 users by spring 2012 and raised its first round of funding. Snapchat became known for its disappearing photos but the founders emphasized it was meant for fun expression between friends. Snapchat continued innovating with features like "Stories" and grew to over 100 million daily users by focusing on impermanence and the sharing experience rather than permanence of content.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Stra...Ogilvy Consulting
The document discusses the rise of multi-platform video and why brands need a multi-platform video strategy. It provides statistics on the size and growth of the online video market and the proliferation of video platforms and creators. Each major platform - YouTube, Facebook, Instagram and Vine - is analyzed in terms of typical video performance, audience demographics, and best practices for video creation and distribution. The key takeaway is that different platforms are best suited for different types of videos and have varying levels of engagement. An effective multi-platform strategy is recommended to maximize reach and engagement.
Facebook Rich Media Announcement: What does it all mean?Closed
Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.
Meerkat and Periscope are mobile live streaming apps that debuted in March 2015 and allow users to broadcast live video to followers. While Meerkat streams directly to a user's Twitter followers, Periscope allows videos to be saved and discovered later, giving it an advantage over Meerkat. Periscope is also emerging as a stronger platform as users can develop a dedicated following, unlike Meerkat which relies solely on Twitter integration. Both apps provide opportunities for brands and media but also face challenges regarding privacy, content quality, and copyright infringement.
Golden Gekko is a cross-platform specialist that has developed over 400 apps in the past 12 years for more than 100 brands across 5 countries, as shown in their portfolio highlighting projects for clients such as the US National Guard, VW, O2, Heathrow Airport, Mercedes F1 team, Mango, Bacardi, Johnny Walker, and movies like Despicable Me.
Although there is a large percentage of top apps that are social, numbers from
Apple and Google show that on average only 3-5 apps are downloaded a month. On top of that, according to Localytics, only about 25% of those apps continue to be used. So, why are so few apps successful? Bottom line - most suck.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
This document provides a summary and review of social media trends from 2014 and predictions for trends in 2015. Some of the key trends reviewed from 2014 include the rise of disposable content on platforms like Snapchat, brands trying to engage users through banter, and hyper-targeting of communities on Facebook. The predictions for 2015 include Twitter moving towards an algorithmic feed with less organic reach like Facebook, requiring more paid promotion. Another prediction is an intensifying battle for dominance in online video between Facebook, YouTube, Twitter and Instagram as each platform improves their video capabilities and advertising options. The document advises brands to prepare for these changes by focusing on performance metrics, embracing new formats like Twitter cards and video, and optimizing content for each
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
This is an update to my previous primer on using Snapchat at scientific conferences and meetings. It will serve as a useful resource for experimenting with Snapchat at the #AACR17 Annual Meeting of the American Association for Cancer Research, and beyond.
Follow the AACR on Snapchat and Instagram (theaacr) and on Twitter (@AACR).
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
SnapChat- The Rule Breaker of Social media appYashKadam12
Snapchat is a multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown. It allows users to send photos, videos, and messages that disappear after being viewed. Snapchat grew to over 100 million active monthly users by 2015. It introduced features like filters, drawing tools, and video chatting. While popular for marketing due to its real-time features, Snapchat has also faced controversies over privacy and security issues.
Social television allows people to connect with others on social media platforms like Twitter while watching TV shows or live events. It gives viewers a way to discuss what they're watching and feel like they are part of a larger viewing experience. Companies have embraced social TV as it encourages live viewership and engagement. Various websites and apps have been created to integrate social media discussions with television content in real-time.
The document outlines Turkey's efforts to build robust space capabilities from 2005-2009. It established a National Space Research Program with 660 million euro budget. Key actions included developing research projects in areas like astrophysics, Earth observation, and technology; establishing education programs to develop expertise; and increasing international cooperation with agencies like ESA and countries like Germany. The goals were to strengthen Turkey's space industry, encourage research and development, and apply space technologies to benefit society.
The document provides performance metrics for the Argie Bond Quant fund from inception on December 7, 2011 through April 14, 2014. Over this period, the fund achieved an annualized return of 115.48% and year-to-date return of 8.68%. Risk metrics include an annualized volatility of 3.64% and maximum drawdown of 7.37%.
Convenio con la comuna de Susana, departamento Castellanos para la transferen...Equipo Ariel Bermúdez
El documento es un pedido de informes dirigido al Ministerio de Obras Públicas y Vivienda de la provincia de Santa Fe solicitando información sobre un convenio celebrado entre la Dirección Provincial de Vialidad y la Comuna de Susana por $164.177,60 para la construcción de 4 cuadras de cordón cuneta. Se solicita confirmar los detalles del convenio, incluyendo los montos transferidos, el inicio y finalización planificados de las obras, y si se llevó a cabo el proceso licitatorio correspondiente.
The Argie Bond Quant fund has achieved strong returns since its inception in December 2011, gaining 96.08% over 1.98 years. It has an annualized return of 40.56% and year-to-date returns of 36.79%. However, it also displays volatility, with an annualized volatility of 11.59% and maximum drawdown of -7.37%. Risk-adjusted returns have also been positive, with an annualized alpha of 9.11% and Sharpe ratio of 2.18 compared to the bond index.
Garr Reynolds' Top Ten Presentation TipsRyan Secor
This is a presentation that attempts to communicate visually the recommendations of Garr Reynolds regarding presentations. http://www.garrreynolds.com/preso-tips/design/
Before downloading, installing, or using an application, take a moment to review the "About the Developer" section. This will help you get an idea about other Apps that specific developer has previously published. If
available, visit the developer's website and assess its content for things like history, professional appearance, etc.
Apps that purport to allow access to military or government sites should only be installed if they are official Apps sponsored by the military or other government agency.
In this last class in the series Mike will focus on the key passages that describe Jesus' death, burial and resurrection - an experience referred to as the Lord's "Passion." (Mark 15:1-16:20)
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Social Fresh Conference
This document discusses how to measure the effectiveness of social media marketing by defining the customer journey in four stages: See, Think, Do, Care. For each stage, it provides examples of key metrics to track, such as changes in brand awareness, repeat visits, conversion rates, and customer loyalty. It emphasizes setting goals for each content type, measuring multiple audiences and versions of content, and using tools to track performance, attribute touchpoints, and benchmark against competitors. The overall message is that social media measurement requires looking at the right metrics for each stage of the customer journey to effectively optimize strategies.
This document provides a summary of a Snapchat tutorial workshop presented by Evan Garber, a Snapchat expert. The workshop covers an introduction to Garber and why Snapchat is popular, different types of Snapchat content and how brands are using Snapchat. It also reviews Snapchat functionality, how to create stories, measure performance, and provides tips. The key takeaways are to prioritize quality over quantity, provide engaging experiences, and experiment with Snapchat's features.
Packet Tracer 6.2 new features.
Original PPT file available on https://www.netacad.com/documents/300006/233106968/Packet+Tracer+6.2+New+Features.pptx/2c7a445c-bc47-44e4-a648-45141426d1a2?version=1.1
Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after a set time period. Its largest user base is ages 18-24. Snapchat generates revenue through sponsored filters and ads. While it allows for quick communication, some experts are concerned about how addictive Snapchat can be for teens. [/SUMMARY]
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after being viewed. Over 100 million active users spend 30 minutes per day on average on Snapchat, with the largest demographic being ages 18-24. Snapchat generates revenue through sponsored filters and interactive advertisement videos.
Snapchat is a social media app that allows users to share photos, videos, and messages. The key features are that content shared disappears after a set time period. The target audience is primarily 18-24 year olds who use the app to stay connected with friends and share moments. Snapchat generates revenue primarily from advertisements placed throughout the app, including on user stories, the discover page, and through sponsored lenses and filters. Some legal and ethical issues around social media include ensuring government communications comply with open meetings acts and protecting user privacy and freedom of information.
Snapchat is a photo and video sharing app popular among young people that allows users to send photos, videos, and messages to friends. Photos and videos, known as "snaps," sent through the app are only viewable for a short period of time before disappearing. The app also allows users to post snaps publicly to their "Story" where they remain viewable for 24 hours. Key features include filters, lenses, stickers, and chat functionality for direct messaging between friends.
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
How did snapchat acquire its first 1000 customersGokul259528
Snapchat has raced to the top of the photo-sharing hill and captured the imagination of the valuable teen market. Snapchat creates a brand new way to communicate with friends that is fun and interactive while creating a sense of privacy through the disappearing nature of the content.
Snapchat is a social media app focused on sharing photos and videos. It was created in 2011 and gained popularity among younger users. The app allows users to take photos or videos called "snaps" that disappear after being viewed. Key features include filters, geofilters, stories which allow snaps to be viewed multiple times, and the snap map. Snapchat has faced some controversies over content and data privacy issues. However, it has seen significant revenue growth in recent years as it works to increase user engagement through new features and content on the platform.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Snapchat allows users to send temporary photos and videos to friends. It was created by Evan Spiegel, Bobby Murphy and Reggie Brown while they were students at Stanford University. Snapchat's target audience is younger users aged 18-24. Though the app is free, Snapchat generates revenue through geofilters, lenses, and advertising on the Discover page. Some disadvantages include the inability to comment or like posts, and potential stalking issues with Snap Maps.
Instagram allows users to share photos and videos. It was created by Kevin Systrom and Mike Krieger and was acquired by Facebook in 2012. Instagram's target audience includes those aged 18-29, though more males use the app compared to females.
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown. It allows users to send temporary photos and videos to friends. Snapchat makes money through geofilters, lenses and spectacles. The target audience is younger users aged 18-34. Updates allow for streaks, stories and Snap Maps. Legal issues include screenshotting and privacy concerns with Snap Maps.
Twitter was created in 2006 by Jack Dorsey, Noah Glass and others. It allows users to post short messages known as tweets. The character limit was recently doubled to 280. Twitter's colors are blue and white and it aims for younger audiences. It makes most revenue from advertising and promoted tweets/accounts. Users must be 13+ and
Snapchat is a messaging app that allows users to send photos, videos, and messages that disappear after being viewed. It has features like Stories (photos/videos viewable for 24 hours), filters, and chat. To use it, download the app and create a profile. Snapchat allows users to create snaps with lenses, filters, stickers and send them to friends. It also has a memories feature to save snaps. Businesses can use public profiles, insights and engage with followers to effectively market on Snapchat. Regular posting of engaging content is important.
Snapchat: The Fastest Growing Platform EverDoug Robinson
The document discusses Snapchat's growth as an advertising platform over the past year. Snapchat released updates like Chat 2.0 that allow for better targeted ads [1]. It also developed ways to understand users through Discover publishers [2]. Snapchat is building an API to improve ad targeting and tracking [3]. Some key projects include Live Stories, Sponsored GeoFilters and Lenses, and entering the messaging app market. The document provides examples of successful brand campaigns and advises focusing on engagement, the right tone for the audience, and video to build relationships with users [4].
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
This document provides an overview of the social media platforms Snapchat, Instagram, and Twitter. It discusses the founders and origins of each platform. It also describes key features and purposes of each platform such as sharing photos, videos, and messages. Additionally, it covers target demographics, sources of revenue, and legal and ethical considerations for each platform.
Instagram is a photo sharing app that allows users to take and share photos, and has reached 500 million daily active users as of 2017. Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy and allows users to share photos and videos (snaps) that disappear after being viewed. Twitter was founded in 2006 and allows users to share messages (tweets) that can be up to 280 characters. All three platforms generate billions in annual revenue from advertisements.
Snapchat is a popular social media app with over 363 million daily users. It allows users to share photos, videos, and messages called Snaps that disappear after being viewed. The key features include the Story feature to share photos and videos publicly, the Map to see where friends are, and Spotlight to showcase user-generated content. Snapchat also allows sharing music through its Sounds feature and integration with other platforms like Twitter.
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Snapchat Statistics
1.
2. What is Snapchat?
A photo- and video messaging app launched in
2011 with a unique twist: photos and videos
only last a brief amount of time before they
disappear forever, making the app ephemeral
in nature, though you can take a screenshot of
snaps to save them in picture form.
How it works.
The app's main
screen is your
camera view.
Once down-
loaded, the app
will always open
and show the
camera view
1
2
The top left-hand
corner has a flash
icon for toggling
the camera's flash
The center area is
your camera view
The top-right corner
has a camera button
for toggling the
camera between
front- and rear-
facing mode
3
On the bottom of the camera view there is a big
round camera button at center for taking photos
and videos (a.k.a. Snaps). Hold the camera button
down to record a video with sound, or tap the
camera button to take a picture.
The square icon at
bottom left displays
how many unread
snaps are waiting
for you. Tap it or
swipe from left to
read your snaps,
directly message
friends, or search.
4
The bottom right
corner will show a
three-line icon (or
"+" if you have
stories from
followers available).
You can tap it or
swipe from right
when you want to
view stories or
discover content
from publishers like
ESPN, Food
Network, etc.
5Features
Adding Contacts: Swipe down
on the main screen to add contacts,
or tap the Snapchat logo at the top.
Making Snaps: Tap the large
camera button to take a snap, or hold
down to record a video.
Sending Snaps: Tap the
arrow-shaped icon at bottom right
to send your snap to a friend.
Viewing Snapbacks: Select the
square/numbered icon to see a feed of
all sent snaps and replies.
Sending Stories: Tap the story
icon from the preview screen.
Followers will be able to view it an
unlimited times in one day.
Viewing Stories: Tap the three-
line icon on the camera screen. There
will be a Stories screen from contacts.
Viewing Scores: Scores are the
sum of sent and received chats which
appears next to the name under
the Snapchat logo.
Chatting with Friends: Swipe
from left on the camera screen to
access the chat feature.
Here: Live video chat with friends by
pressing the blue camera button at
right in any message thread.
Sending Money: Snapchat
partnered with Square to let you use
your debit card to pat for goods of send
money to friends.
Applying Lenses: Press and hold
on your face during a selfie to activate
a new feature called Lenses. It includes
facial recognition software that can
distort your expression and apply
various effects to your face.
Extra Replays: Snapchat added a
Replay feature allowing you to briefly
relive snaps one more time.
Snapchat Memories:
Save snaps to Memories - camera
roll/collection, where you can organize,
edit, search, lock, and share snaps.
Snapshot Discover: Find stories
from specific editorial teams. Swipe from
left on the camera screen and tap the
Discover circle icon at top-right.
Source: Pocket-lint, Crunchbase
3. Timeline
2011 2012 2013 2014 2015 2016
7/11
Creation:
Snapchat
launched under
the name
Picaboo, as
an iOS app
3-4/12
Funding:
Lightspeed
Ventures
invests
$485,000 in the
company
10/29/12
Product:
Launches
an Android
app
12/14/12
Product: Releases video
sharing and begins
prototyping monetization
features
2/21/13
Product:
Launches
video
sharing on
its Android
app
6/22/16
Funding: Raises $80
million Series B at a
valuation of about
$800 million. Investors
include Institutional
Venture Partners,
Benchmark Capital,
Lightspeed Ventures,
General Catalyst
Partners and SV Angel
12/12/12
Funding:
Raises north of
$10 million at a
$70 million
valuation. Funders
include Benchmar
k Capital
9/9/13
Product: Releases
Snapchat Micro
10/3/13
Product: Launches
Snapchat Stories
11/13/13
Potential Acquisition:
Spurns a $3 billion
acquisition offer from
Facebook
12/11/13
Funding:
Raises $50
million in
Series C
funding
from Coatue
Management
11/20/13
Product: Allows users to
replay one snap a day,
sacrificing some of its
ephemerality
5/1/14
Product: Adds
ephemeral text chat
and video calling
6/17/14
Product: Launches
collaborative timelines
based on events
8/29/14
Product: Adds a "Live"
section that allows
people to follow
events live
9/4/14
Product: Begins
using push notifications
for Snapchat Stories
10/17/14
Product/Monetization:
Announces that users will
receive ads from brands
11/17/14
Product: Announces
Snapcash, a tool to send
each other money
easily through the app
12/16/14
Product/Acquisitions
by Snapchat: Leaked emails
from Sony Pictures indicate a
music feature, acquired QR scan
company scan.me for $50 million,
and acquired Vergence Eyeglass
Cam for $15 million
12/31/14
Funding:
Raises $485
million from
23 investors
for its Series D
round at a
valuation of
at least
$10 billion
1/27/15
Product: Launches
Discover, a daily feed
comprising content
from brands
like ESPN, CNN, Vice,
and Warner
Music, National
Geographic, Yahoo
News, and others
5/26/15
Userbase: 100 million
currently active users, who
send snaps at a rate over
400 million a day & seeing
2 billion video views a day
8/12/15
Product: Launches
a new mode
called Travel
Mode in its iOS
and Android apps
10/28/15
Product: Adds slow-mo, fast-
forward and rewind video
filters. Also adds 3D touch
capabilities for iPhone
11/9/15
Userbase:
6 billion
daily video
views, up
from 2
billion in
May
11/10/15
Financial: Fidelity Investments
marked down valuation by
25%, from $30.72 a share to
$22.91 a share
3/24/16
Acquisitions
by Snapchat:
Acquires
Bitstrips, the
company
that makes
bitmojis
(personalized
emojis)
5/23/16
Product: Adds
support for
decorating
snaps with
200+ stickers
4/28/16
Userbase:
Reaches
10 billion
daily video
views, up
from 6 billion
in November
2015
6/3/16
Acquisitions by
Snapchat:
Acquires Seene,
a startup
working on
three-
dimensional
face scanning
(also called the
"3D selfie
startup")
5/26/16
Funding: Reports
latest Series F
round ($1.8 billion
in funds raised)
8/2/16
Competition:
Instagram
launches
Instagram
Stories
7/6/16
Product:
Announces
Snapchat
Memories
8/15/16
Acquisitions
by Snapchat:
Acquires
mobile
search
app Vurb
for $110M
Source: Crunchbase, Techcrunch
4. Snapchat position in social media space
Piper Jaffray Teen Survey – Social Networking
Spring 2015
In the investment firm’s semi-annual survey among teens, Snapchat had
surpassed Instagram and Twitter as the social media platform of choice.
1
2
4
8
13
14
24
32
Google+
Pinterest
Tumblr
Other
Snapchat
Facebook
Twitter
Instagram
Rest of the World
Europe
North America
120m
0m
20m
40m
60m
80m
100m
Mar Jun Sep Dec Mar Jun Sep Dec
2014 2015
50m
59m
65m
74m
81m
89m
99m
110m
Piper Jaffray Teen Survey – Social Networking
Spring 2016
In the investment firm’s semi-annual survey among teens, Snapchat had
surpassed Instagram and Twitter as the social media platform of choice.
1
2
2
5
17
18
27
28
Google+
Pinterest
Tumblr
Other
Facebook
Twitter
Instagram
Snapchat
4
Twitter (TWTR) was
downgraded to "sell" from
"hold" at Evercore due, in
part, to an increased threat
of competition from
Snapchat.
Source: Nielsen Media Impact, Reach Duplication, Nielsen Total Media Fusion/GfK MRI Survey of The American Consumer 9/1/2015 – 9/30/2015
(Television, Internet, and Mobile)
Survey: PiperJaffray
• Characterization of being a pop-culture icon has propelled Snapchat
to become a home screen app for "hundreds of millions of people."
• "Snapchat has a wonderful position, but it's still a competitive market
and it still has to prove its business. It's growing very quickly. All signs
point to $300 million in revenue this year, which is significant,
consistent growth.”
• Snapchat will face competition from the likes of Facebook's (FB)
Instagram, which just added a Snapchat-like "Story" feature to its
app, and Alphabet's (GOOGL) YouTube.
1
+10 billion views
daily, average
user views 60
videos per day,
60+ mm view
discover monthly
2
On any given
day Snapchat
reaches 41% of
all 18-34 year-
olds in the
United States
3
Daily Active Users
Globally: 110mm
users As of
December 2015
9
Snapchat is the second-most downloaded
app in the US after Facebook Messenger,
according to SurveyMonkey. The data was
collected in the first six months of 2016 in
the US. Snapchat has about 54.5 million
downloads on Android and iOS combined
5
% of Snapchat
daily users that
contribute
content (As of
3/25/16): 60%
10
Snapchat surpassed Instagram as the social media base of choice among
teens, according to Piper Jaffray. In its semi-annual “Taking Stock With
Teens” study conducted, Snapchat took 28% of the votes for the most
important social network among 6,350 U.S. teens surveyed, who
averaged around 17 years of age. That number is up from 19% in the Fall
2015 survey, indicating that the mobile app had surpassed Instagram,
which had 27% of the vote this round compared with 33% last fall.
1
Average number
of photos shared
on Snapchat every
second (As of
1/26/16): 9,000
snaps per second
2
Reported amount
of revenue that
Snapchat is
expected to
generate in 2016:
$300-350mm
3
Reported value of
Snapchat (As of
3/7/16):
$16billion
5. ads
Why
are
better
Influencer
Marketing
offer compelling third-party
marketing opportunities with
cultivated audiences
Snap Ads
offer the best in mobile video ads with
the choice to add an interactive element
Snap Ads always begin with an up to 10-second
vertical, full screen video ad that appears in the
context of other Snaps. You can also give
Snapchatters the choice to swipe up and see more,
just like they do elsewhere on Snapchat.
1 Swiping up reveals extended content like
a long form video, article, app install ad, or
mobile website. The swipe-up rate for Snap
Ads is 5x higher than the average click-
through rate on comparable platforms.
2
Discover Ads: The main source of
advertising is going to be with the Discover
feature on Snapchat. Unlike a Facebook,
Google, or even a YouTube ad, these video
ads fill the entire screen with vivid images
and full audio, while additionally allowing
users to swipe up for more information.
This groundbreaking “swipe up” feature
changes the game of advertising,
essentially turning advertisements into
valuable content that can be found across
multiple networks on Snapchat.
Sponsored Geofilters
are tiny pieces of art that always make
an impression.
When Snapchatters in the location(s) of
your choice take a Snap, they’ll be able to
see your Geofilter and use it to explain
where, when, and why they took the Snap.
1 Whether your campaign covers a
specific location, a major event, or
every mall in America, Geofilters
uniquely allow brands to take part in
the hundreds of millions of Snaps sent
between friends each day on Snapchat.
2 In the US, a single National Sponsored
Geofilter typically reaches 40% to
60% of daily Snapchatters.
Sponsored Lenses
after a completely new take on
brand activation, offering not just
an impression, but “play time” —
the time Snapchatters spend
playing with the interactive ad
you’ve created
1 To activate Lenses, Snapchatters
simply press and hold on their faces.
Some Lenses include prompts like
“raise your eyebrows” to trigger an
animation, adding a fun twist to the
experience. And when you’re finished
playing, it’s easy to send Lenses to a
friend or post one to your Story. On
average, Snapchatters play with a
Sponsored Lens for 20 seconds.
1 Takeover: A Snapchat takeover is
when a company allows a Snapchat
Influencer to take control of the
brand for a set period of time.
Effective way for company to build
followers and gain brand awareness
2 Promotion: Offer deal in
return to watch the brands
content on Snapchat
3 Unboxing: Influencers unbox
products while snapping the
experience to their followers
4 Product Placements: Brands
partner with influencers to
authentically place their products
into their Snapchat Content
Source: Snapchat, AdEspresso, Revolt Agency
6. Future Plans
1
According to a report from Recode,
Joanna Coles, member of Snapchat’s
board of directors and editor-in-chief
of Cosmopolitan, said that the
company is building an “e-commerce
platform” so you’ll be able to shop
right inside Discover.
According to Clement Xue, Snapchat’s
director of revenue operations, the
company will roll out behavioural
targeting capabilities in the third quarter
of 2016. What this means is that it will
target you with ads based on your in-app
activity (i.e., the accounts you follow, and
the Discover media channels you
frequently watch)
Snapchat is also partnering with media
companies to look at how it can explore
new content. The app has partnered with
NBC to bring highlights from Olympics 2016
to its platform. According to reports, this
the first time ever that NBC has agreed to
share videos of the Olympic games with
another platform. The daily ‘live videos’ on
Snapchat are created using content by NBC.
There’s also a Discover channel that has
short videos curated by BuzzFeed.
Recent Acquisition Indication: Vurb says it
is more than just a search app. It lets users
make reservations, find places, book cabs
etc., without opening multiple apps and
pulls them in a card-like format. Vurb
makes suggestions and shows results
tailored to what they like, and keeps them
updated on trending topics, and is
currently available on both Android and
iOS. Given the acquisition, there is
potential for Snapchat to create an end to
end ecosystem for a consumer
2
4 3
Source: Recode, NBC, Crunchbase