Ashley Bailey Snapchat
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Snapchat is a photo messaging app that allows users to take photos, add drawings or text, and send them to friends. The photos automatically delete after being viewed. As of 2014, Snapchat users were sending 700 million photos per day and viewing stories 1 billion times daily. Snapchat started incorporating advertisements in late 2014 that appear in the "Recent Updates" section for 24 hours. The document recommends businesses consider advertising on Snapchat due to its large user base and new advertising platform.
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Datensammler und Kostenfallen - Tatjana Halm
21. Fachtagung des Forums Medienpädagogik der BLM am 12.11.2015
Datensammler und Kostenfallen: Targeting, Behavioural Advertising, In-App-Werbung – was tun? Tatjana Halm Referatsleiterin Markt und Recht bei der Verbraucherzentrale Bayern, München.
Vergangenes Jahr eroberte eine Lebensmittelkette ihre junge Zielgruppe mit einem ungewöhnlichen Musik-Clip. Mit mehr als 1,2 Millionen Klicks mutierte der Song zum viralen Video-Wunder. Nicht das erste Mal, dass ein Video-Spot einen solchen Hype auslöste. Während Kinder und Jugendliche früher zwischen den Mainzelmännchen Reklamefilme mit Klementine oder Lurchi sahen, sind sie heute mit komplexeren Werbeformen konfrontiert. Diese erreichen sie häufig über Smartphone, Tablet oder Computer, nicht mehr nur über den klassischen TV-Bildschirm.
Gerade Jugendliche nutzen Medien intensiv und meist ohne Begleitung. Dabei nehmen sie neue Werbeformen wie Social-Media-Marketing oder In-App-Werbung oft gar nicht als solche wahr, da sie sie nur schwer von Inhalten trennen können. Auch im Hinblick auf Aspekte wie Datenschutz oder Kostenfallen bestehen vermehrt Risiken. Jugendliche sollten daher – als ökonomisch durchaus potente Konsumenten und wichtige Zielgruppe für die Werbeindustrie – aufgeklärt und kritisch mit Werbung umgehen.
Grund genug für die diesjährige Fachtagung, nicht nur neue Werbeformen und ihre Mechanismen vorzustellen, sondern auch auf aktuelle Problemfelder hinzuweisen. Darüber hinaus geben unsere Experten konkrete Tipps und praktische Anregungen für den reflektierten Umgang damit an die Hand. Eine Ideenbörse und verschiedene Informationsstände bieten die Möglichkeit zur Vertiefung und zum Austausch.
Werbung im Alltag Jugendlicher - Dr. Johannes Knoll
21. Fachtagung des Forums Medienpädagogik der BLM am 12.11.2015
Dr. Johannes Knoll Universitätsassistent der Abteilung Advertising and Media Effects (AdME) am Institut für Publizistik- und Kommunikationswissenschaft der Universität Wien.
Vergangenes Jahr eroberte eine Lebensmittelkette ihre junge Zielgruppe mit einem ungewöhnlichen Musik-Clip. Mit mehr als 1,2 Millionen Klicks mutierte der Song zum viralen Video-Wunder. Nicht das erste Mal, dass ein Video-Spot einen solchen Hype auslöste. Während Kinder und Jugendliche früher zwischen den Mainzelmännchen Reklamefilme mit Klementine oder Lurchi sahen, sind sie heute mit komplexeren Werbeformen konfrontiert. Diese erreichen sie häufig über Smartphone, Tablet oder Computer, nicht mehr nur über den klassischen TV-Bildschirm.
Gerade Jugendliche nutzen Medien intensiv und meist ohne Begleitung. Dabei nehmen sie neue Werbeformen wie Social-Media-Marketing oder In-App-Werbung oft gar nicht als solche wahr, da sie sie nur schwer von Inhalten trennen können. Auch im Hinblick auf Aspekte wie Datenschutz oder Kostenfallen bestehen vermehrt Risiken. Jugendliche sollten daher – als ökonomisch durchaus potente Konsumenten und wichtige Zielgruppe für die Werbeindustrie – aufgeklärt und kritisch mit Werbung umgehen.
Grund genug für die diesjährige Fachtagung, nicht nur neue Werbeformen und ihre Mechanismen vorzustellen, sondern auch auf aktuelle Problemfelder hinzuweisen. Darüber hinaus geben unsere Experten konkrete Tipps und praktische Anregungen für den reflektierten Umgang damit an die Hand. Eine Ideenbörse und verschiedene Informationsstände bieten die Möglichkeit zur Vertiefung und zum Austausch.
Sensibilizacion y jornada de limpieza
realizamos unas charlas y encuestas sobre el buen uso que se debe tener de nuestros desechos y se realizo una pequeña recolección de basuras en uno de los espacios verdes de la Universidad del Atlantico
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Taller eTwinning La Sénia 2015-16 Sessió 4 - Presentació Marta Pey. Per què ...
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Werbung im Alltag Jugendlicher - Dr. Johannes Knoll
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The document provides information about three popular social media platforms: Snapchat, Instagram, and Twitter. It discusses their origins, target audiences, features, and sources of revenue. Snapchat allows users to share temporary photos and videos and has over 158 million daily users. Instagram began as a photo sharing app and is now owned by Facebook with over 700 million active monthly users. Twitter is a microblogging platform that allows users to post short messages and has an estimated 645 million users who send over 58 million tweets per day. All three platforms generate significant revenue from advertisements targeted towards their mainly younger user bases.
Unit 35 LO1
Snapchat is a multimedia messaging app with over 158 million daily users. It was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown as a playful app for teens and young adults to send disappearing photos and videos. While initially popular among younger users, Snapchat's user base has grown to include older age groups as well. The app generates revenue through advertising filters and sponsored lenses that are popular with users and brands.
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Unit 35 LO1
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Ashley Bailey Snapchat
- 1. SNAPCHAT FOR BUSINESS By: Ashley Bailey PR in Agriculture November 5, 2014
- 2. SNAPCHAT Snapchat is a photo messaging app Users can take photos and videos, then add drawing and text, then send said “snap” to a list of friends Users can also set a time limit for their photos to be viewed, once viewed they are deleted.
- 3. SNAPCHAT INFO As of May 2014 users were sending 700 million photos and videos per day!! As of June 2014 “stories” were viewed 1 billion times per day.
- 4. HOW IT CAN BE USED As of October 2014, Snapchat has started putting advertisements on Snapchat. The good thing about these advertisements is that they aren't banner ads but, ads incorporated into “Recent Updates” on Snapchat These ads may or may not interest the user and you have a choice to watch them Never will these ads go into personal snaps or videos
- 5. SNAPCHAT THE NEXT BIG THING Researchers believe that Snapchat is going to continue to grow and expand. So why advertise on Snapchat? Snapchat has millions if not billions of users Ads are brand new to Snapchat, so be the leading force These advertisements aren't in your face, but they are there for a full 24 hours
- 6. To the right is where the advertisement would go, it would even say it was sponsored!!! So next time you look at your marketing plan consider Snapchat!
- 7. SOURCES http://www.theverge.com/2014/6/20/5827666/snapchat-stories-bigger- than-snaps-electric-daisy-carnival http://adage.com/article/digital/snapchat-discussing-ad-type-similar- live-tv/295700/ http://www.washingtonpost.com/blogs/style-blog/ wp/2014/10/19/and-the-first-advertisement-on-snapchat-is/ http://blog.snapchat.com