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L AO GAN MA CHILI
CRISP SAUCE
P R E S E N T E D B Y
T I A N Y U E Z H A N G
THE HISTORY OF LAO GAN MA
• Lao Gan Ma ---- the story of Tao Bihua
• The begun of the business
• The development
PRODUCT
CHALLENGE
• Fake “Lao Gan Ma”
• Price war
• Single raw material/ strong supplier power
BUSINESS MODEL
• Debt-Free
• Not going public
• Consumer Psychology
• Family-based management
• Enterprise---base---farming
• Human resource management
Lao gan ma:The hottest woman in China
FINANCIAL INFO
• 750 factory and about 5000 employees
• Sell more than 2 million bottles/day
• $655 million in revenue in 2016, earn $0.15/bottle
• Pay Tax: $0.3 billion value of $1.14 billion in 3 years
(2014)
COMPETITON
Lao Gan Ma Lee Kum Kee Douban
Sales/year 730 million bottles 600,000 tons 50,000 tons
Revenue/year $655 million $250 million $40 million
Brand reputation 1 3 2
THE SECRETE SAUCE
• The secrete sauce!
• The secrete person!
• Quality focus
• Brand-built
PREDICTION
• Will success in many years as long
as the secret sauce is the same.
• Not likely to become much larger
• Will try to sell products at different
countries.
Q&A

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Zty company report

  • 1. L AO GAN MA CHILI CRISP SAUCE P R E S E N T E D B Y T I A N Y U E Z H A N G
  • 2. THE HISTORY OF LAO GAN MA • Lao Gan Ma ---- the story of Tao Bihua • The begun of the business • The development
  • 4. CHALLENGE • Fake “Lao Gan Ma” • Price war • Single raw material/ strong supplier power
  • 5. BUSINESS MODEL • Debt-Free • Not going public • Consumer Psychology • Family-based management • Enterprise---base---farming • Human resource management Lao gan ma:The hottest woman in China
  • 6. FINANCIAL INFO • 750 factory and about 5000 employees • Sell more than 2 million bottles/day • $655 million in revenue in 2016, earn $0.15/bottle • Pay Tax: $0.3 billion value of $1.14 billion in 3 years (2014)
  • 7. COMPETITON Lao Gan Ma Lee Kum Kee Douban Sales/year 730 million bottles 600,000 tons 50,000 tons Revenue/year $655 million $250 million $40 million Brand reputation 1 3 2
  • 8. THE SECRETE SAUCE • The secrete sauce! • The secrete person! • Quality focus • Brand-built
  • 9. PREDICTION • Will success in many years as long as the secret sauce is the same. • Not likely to become much larger • Will try to sell products at different countries.
  • 10.
  • 11. Q&A