SlideShare a Scribd company logo
Snapchat 
Lily Hashemi 
lilyhash
What is a snap?
Videos, Stories, and Chats
Financials 
• Received $163 million total in funding 
• Valued at $10 billion as of August, 2014 
• Does not make revenue…yet
History 
• Fall 2010: Reggie Brown walks into a room with Evan Spiegel and 
wishes for an app that sent disappearing photos 
• July 13, 2011: Picaboo launched on App Store 
• August 16, 2011: Co-founders Evan Spiegel and Bobby Murphy 
change the name to Snapchat 
• Fall 2011: Spike among high school students 
• Fall: 1,000 users —> Winter: 20,000 users —> Spring: 100,000 
users 
• April 2011: Lightspeed invested $485,000 and valued the company at 
$4.25 million 
• Fall 2013: Facebook tried to buy Snapchat for $3 billion
What’s Hot 
• Came out with new 
form of advertising in 
the form of snap 
stories 
• Stories of live events 
going on around the 
world
Secret Sauce 
• More intimate and exclusive 
than standard social media 
• Don’t have to worry about 
self-censorship 
• Changed how we 
communicate
Snaps Bringing People 
Together
Competitors 
• Facebook Poke 
• Silent Circle 
• ClipChat
Snapchat is revolutionizing 
social constructs, while 
giving hope to young 
startups

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Snapchat Company Presentation

  • 2. What is a snap?
  • 4. Financials • Received $163 million total in funding • Valued at $10 billion as of August, 2014 • Does not make revenue…yet
  • 5. History • Fall 2010: Reggie Brown walks into a room with Evan Spiegel and wishes for an app that sent disappearing photos • July 13, 2011: Picaboo launched on App Store • August 16, 2011: Co-founders Evan Spiegel and Bobby Murphy change the name to Snapchat • Fall 2011: Spike among high school students • Fall: 1,000 users —> Winter: 20,000 users —> Spring: 100,000 users • April 2011: Lightspeed invested $485,000 and valued the company at $4.25 million • Fall 2013: Facebook tried to buy Snapchat for $3 billion
  • 6. What’s Hot • Came out with new form of advertising in the form of snap stories • Stories of live events going on around the world
  • 7. Secret Sauce • More intimate and exclusive than standard social media • Don’t have to worry about self-censorship • Changed how we communicate
  • 9. Competitors • Facebook Poke • Silent Circle • ClipChat
  • 10. Snapchat is revolutionizing social constructs, while giving hope to young startups