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effective_action_based_copywriting-jill_whalen.ppt

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The document provides tips for effective action-based copywriting including remembering that search engines don't know websites and assuming visitors have never heard of the site. It emphasizes the importance of providing specific information on what a site offers using plain language and keyword phrases. Good content speaks to the target audience, solves problems, and answers questions. Keywords research is important to uncover relevant phrases to use. Product pages should use very specific phrases and headlines with keyword-rich anchor text. Descriptive titles and replacing generic words with keywords can improve pages.

LifestyleTechnology
1 of 28
Effective Action-Based Copywriting PubCon Nov. 2008 Jill Whalen, CEO High Rankings
SEO Copywriting is not… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember this… ,[object Object],[object Object],[object Object]
What’s this site about?
And this?
Every Page Must Provide… ,[object Object],[object Object]
What is Good Content? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content That is King… ,[object Object],[object Object]
Good Content Starts With… ,[object Object],[object Object],[object Object],[object Object]
Choosing Keyword Phrases ,[object Object],[object Object],[object Object]
Home Pages and Main Category Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just a List of Keywords ,[object Object],[object Object]
Professionally written copy that naturally uses KWs! Home Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product-level Pages ,[object Object],[object Object],[object Object]
Good, specific product page. But need to do keyword research. Sea Crystal Bath Salts isn’t searched on. Bath Salts too competitive. Crystal Bath Salts – not searched. Bath Sea Salts – BINGO!
News Pages ,[object Object],[object Object],[object Object]
News Item Titles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Use Keyword Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engines Have to See the Content ,[object Object],[object Object],[object Object]
Text in Top Banner Invisible
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]
Generic vs. Descriptive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Fake Real Content ,[object Object],[object Object],[object Object],[object Object]
Professionally Written Copy is Key ,[object Object]
Learn more about High Rankings SEO Services www.highrankings.com/seo-services High Rankings Advisor Free SEO Newsletter http://www.highrankings.com/newsletter/ High Rankings SEO Forum http://www.highrankings.com/forum/ High Rankings SEO Classes http://www.highrankings.com/seo-classes

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  • 1. Effective Action-Based Copywriting PubCon Nov. 2008 Jill Whalen, CEO High Rankings
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  • 15. Good, specific product page. But need to do keyword research. Sea Crystal Bath Salts isn’t searched on. Bath Salts too competitive. Crystal Bath Salts – not searched. Bath Sea Salts – BINGO!
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  • 20. Text in Top Banner Invisible
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  • 28. Learn more about High Rankings SEO Services www.highrankings.com/seo-services High Rankings Advisor Free SEO Newsletter http://www.highrankings.com/newsletter/ High Rankings SEO Forum http://www.highrankings.com/forum/ High Rankings SEO Classes http://www.highrankings.com/seo-classes