What is SEO? what are keywords ? On page SEO and its factors.

2.  What is SEO?
 Keywords
 Types of keywords
 On page intro.
 On Page SEO factors

3. Search Engine Optimization(SEO) is the
process of optimising your website so it
gets:
 Noticed by search engines
 Shown on the search engine result pages
(SERPs) when people are looking for what
you offer

4.  Paid ads, Google’s paid ads are known as
‘AdWords’
 ‘Organic’ results. These are results you
haven’t paid for; Google has shown these sites
because they are seen
to be relevant to user’s search
 Map. Sometimes a local map is triggered, and
sometimes not, depending on the keyword used
and who
locally has a ‘Places’ page using that keyword

6.  Your SEO keywords are the key words and
phrases in your web content that make it
possible for people to find your site via
search engines.
 If you want people to visit your website, you
need to know your keywords; get it wrong
and searchers will end up at a
competitor’s website.

8.  Short tail keywords
 Long tail keywords
 Geotargeted keywords
 Brand keywords

9. Short tail keywords are ones that are just that – short.
Examples include, ‘SEO’, ‘mortgage’, ‘solicitor’, ‘dining room
furniture’,
‘boat repairs’ and ‘garden centre’. These are not only the
hardest ones to rank for, they’re not always buying keywords
either – someone searching on ‘dining room furniture’ may
just be seeing how they can sell their own, or looking at the
history of dining tables. This is not to say ranking for short tail
keywords is wrong – it’s not; it just depends on what your
particular needs are.

10. Longtail keywords are those that are phrases or questions
that people put into the search engines – they’re not
necessarily
what you’d think of ranking for, so you need to think of what
your visitors want. For example, instead of typing in ‘SEO’ or
‘search engine optimisation’, people are more likely to write
‘how to get on page one of Google’, ‘how can I get my
website to
show on the first page of Google’, ‘how can I improve my
search engine rankings’, and ‘how do I use social media in
SEO’.

11. Geotargeted keywords are ones that are
location based. They may be long or short.
Examples include, ‘SEO Cambridge’,
‘online marketing firm Bury St Edmunds’ and
‘who does websites and SEO in Luton’.

12. A brand keyword (aka branded
keyword or brandterm) is
the keyword used to search for a company
name. A recognizable example is “Macy's.”
Note thatbrand keywords can include
obvious typos, such as “Macys.”

13.  On page SEO is very simple and can be
done without much effort but if done
correctly, can be very effective in securing a
good position for our website in search
engines
 On page SEO is used within our company’s
website. It is placed strategically in different
spots(like webpage titles)

14.  Title tag
 Domain and URL
 Meta keyword
 Meta description
 Unique content
 Alt attribute for img.
 H1 and H2 tags
 Internal and external links