Julie Sun discussed search engine optimization tactics for increasing organic search traffic. She covered optimizing editorial content through keyword research and title/headline optimization, building SEO best practices into product development and press review workflows, using links and social media for off-site optimization, and how MTV saw a 48% year-over-year increase in search traffic through implementing SEO strategies.

1. SMX @ ad:tech: Search Engine Optimization Tactics PANELIST: Julie Sun , Director, Digital Marketing

2. Overview Editorial Technology Marketing Press Results

3. Editorial Keyword Density & Research Optimized Links Different Title, same content Version 1 - Why Is Robert Pattinson Hiding In This Photo? Version 2 - ‘ Vanity Fair ’ Blows What’s Left Of My Mind With ‘ West Side Story ’ Photo Shoot Starring Jennifer Lopez, Camilla Belle, Drake Bell … And ROBERT PATTINSON !

4. Technology SEO training Build SEO into product development workflow. Wires Design Build phases Launch Post launch

5. Marketing Linking Social Marketing Partnerships

6. Press Keyword Research & Density Optimized links Build SEO review into press review process Draft Review Final Review

7. Results Takes time to get everyone on board Might take some time to see results once you optimize Competitive landscape will affect results MTV saw YOY 48% increase in search traffic 2008 % Site Traffic from Natural Search 2009 % Site Traffic from Natural Search 36.7% 55.1%