This document summarizes the services of a local search engine optimization (SEO) company. It discusses how 50% of searches have local intent, and how local SEO can help businesses get more walk-in customers. The company offers organic and paid local SEO services like claiming listings, building profiles, citations, reviews and local pay-per-click advertising. It also provides examples of client results and discusses monthly reporting and pricing.

1. Local Search Engine Optimization

2. Contents
• About us
• Local SEO… What/Why/How?
• What’s coming next for the local web
• What we do
• Our results
• Monthly reporting
• Pricing
• What’s needed from the client
• Contacts

3. About Hop Online
Sofia, Bulgaria
New Orleans
We’ve helped: We offer:
• Organic and local SEO
• Website design & development
• Social media optimization
• PPC marketing

4. Local search on PCs
Did you know…
• 40% of all searches have local intent
• 17% of search results now show Google Maps results at the top of the page
• 82 % of local searchers follow-up offline with phone call and/or in-store visit
• Only 10% of Google Places profiles have been claimed!
Sources: DM News, Kelsey Group, comscore, GetListed.org

5. Local Search on mobile
Did you know…
• 50% of online maps usage now coming
from mobile (up from 40% only 2 months
ago!)
• Over half of all local searches happen on
mobile devices
Sources: DM News, Kelsey Group, comscore

6. Local search drives walk-ins
Source: BrightLocal.com

7. So, what if you were here?
… What might that do for your business over the
next 12-24 months?

8. Our approach to local SEO
Create custom Reconnect with
Claim all business Google maps, customers and
locations in all custom offers and encourage web-
major search other differentiating based feedback
engines. content. and reviews.
Claim Complete Customize Citations Customers
Build-out all profiles Ensure the essential
to 100% business info is
completeness with consistent on all
categories, rich relevant local
descriptions, directories on the
images & video. web.

9. Claiming on the Big 3 (+Yelp)

10. Complete profiles

11. Custom offers

12. Google Offers to challenge Groupon

13. Enhancing online directory presence
(aka “citations”)
Information From
Website, UGC, Local
Directories, Social Media,
Groupon (recently)

14. Citations are the new “links” for local SEO

15. Building reviews
“Hey there, thanks again for
your business! Got 2 minutes
to give us some review love?”

16. Supporting local SEO w/ PPC
We can…
• Create and optimize your AdWords campaign structure
• Build-out and manage your keyword lists and daily CPC bidding
• Write and split-test your ad copy
• Manage your ads placements on Google’s Display network
• Measure and maximize your return on investment from PPC
advertising

17. The local search puzzle --
Google’s value proposition to businesses
Organic Paid
Reviews Deals

18. On the (near) horizon in local search

19. Our Results

20. Limousine Livery rankings

21. Resulting web traffic for Limousine
Livery (past 30 days)

22. Arnaud’s Restaurant results

23. Monthly rankings reports

24. How we can help get you to the top
Phase 1 (one time) Phase 2 (ongoing)
Make your website local SEO-friendly Build citations for your business on local
directories around the web
Claim your business on Google, Bing & Create and implement a strategy for
Yahoo building reviews to your profiles
Build out robust profiles with images, Create custom Google maps for your
video and keyword rich categories and listings
descriptions
Create coupons and offers for your listings Helping you craft deals for promoting on
all major platforms

25. What we need from the client
1. Access to website content management
system (CMS) for on-site SEO improvements
2. Up to 10 stunning images of your business
3. Up to 5 videos about your business
4. A bit of patience… results can take a few
months (but they last!)