Uploaded byBastian Grimm
SEO Tools of the Trade - Barcelona Affiliate Conference 2014
The document outlines 60 essential SEO tools for 2014, categorized into keyword insights, on-page auditing, performance auditing, link management, SEO suites, browser plug-ins, Excel extensions, social intelligence tools, and competitive intelligence tools. Each tool is described with its features and pricing, providing resources for various SEO needs. Additionally, it emphasizes the importance of critically evaluating these tools before use.
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SEO Tools of the Trade - Barcelona Affiliate Conference 2014
- 1. 1 SEO TOOLSOF THE TRADE 60 TOOLS YOU NEED IN 2014 Bastian Grimm, VP Organic Search, Peak Ace AG | @basgr
- 2. 2 Presentation Download: http://pa.ag/bac14-tools
- 3. 3 BUCKLE UP,GUYS…! 90+ SLIDES IN 45 MINUTES
- 4. 4 Keyword Insights Benchmarking, Comparison, Suggestions & Search Volumes
- 5. 5 #1 SEMRush http://www.semrush.com/ partially free (or $69 / mo.), web-based
- 6. 6 #1 SEMRush http://www.semrush.com/ Massive DB (in 25+ countries), keyword data for phrases and / or domains
- 7. 7 #2 SearchmetricsEssentials http://suite.searchmetrics.com/en/research partially free (or €69 / mo.), web-based
- 8. 8 #2 SearchmetricsEssentials http://suite.searchmetrics.com/en/research Especially useful when it comes to relations, synonyms, etc.
- 9. 9 #3 Übersuggest http://ubersuggest.org/ free, web-based
- 10. 10 #4 SuggestionKeyword Finder http://tools.seochat.com/tools/related-keywords-tool/ free, web-based, English keywords only
- 11. 11 #5 Scrapeit with Google-Docs http://pa.ag/gscrapeit free, web-based
- 12. 12 #6 KeywordTool.io http://keywordtool.io/ free, web-based
- 13. 13 #6 KeywordTool.io http://keywordtool.io/ The beauty: Also has Bing, YouTube & App Store keywords - in multiple languages!
- 14. 14 #7 KeywordEye http://www.keywordeye.com/ free (or $16 / mo.), web-based
- 15. 15 #8 soovle http://soovle.com/ free, web-based, mainly English keyword data
- 16. 16 #9 BingKeyword Research http://www.bing.com/toolbox/keywords free, web-based
- 17. 17 #10 GoogleAdWords Keyword-Planer https://adwords.google.com/KeywordPlanner free, web-based
- 18. 18 What todo with all this data? http://bg.vu/sesldn14 Structured approach on comparing and processing all this keyword data…
- 19. 19 On-Page Auditing Architecture: Crawling, Headers, Redirects, etc.
- 20. 20 #11 ScreamingFrog SEO Spider http://www.screamingfrog.co.uk/seo-spider/ free (or £99 / yr.), Win + Mac + Ubuntu
- 21. 21 #12 DeepCrawlWebsite Crawler http://deepcrawl.co.uk/ paid (€60 / mo.), web-based
- 22. 22 #12 DeepCrawlWebsite Crawler http://deepcrawl.co.uk/ Simplified and efficient architecture auditing, scheduled reports & more
- 23. 23 #13 strucr.com https://strucr.com/ free (or €119 / mo.), web-based
- 24. 24 #14 botify.com https://www.botify.com/ paid (€39 / mo.), web-based
- 25. 25 #15 SearchmetricsSuite http://www.searchmetrics.com/de/suite/ paid (€349 / mo.), web-based
- 26. 26 #15 SearchmetricsSuite http://www.searchmetrics.com/de/suite/ URL health monitoring including quick-win suggestions
- 27. 27 #16 HTTPStatus Code Checker http://httpstatus.io/ free, web-based
- 28. 28 #17 BulkHTTP Header Checker http://www.tomanthony.co.uk/tools/bulk-http-header-compare/ free, web-based
- 29. 29 #18 ModRewriteGenerator http://www.generateit.net/mod-rewrite/index.php free, web-based
- 30. 30 #19 robotto http://www.robotto.org/ free (or $60 / mo.), web-based
- 31. 31 Some moreOn-Page Tools Various (little) helpers to make your life easier…
- 32. 32 #20 SERPSnippet Optimization Tool http://www.seomofo.com/snippet-optimizer.html free, web-based
- 33. 33 #21 flang- hreflang Testing Tool http://flang.dejanseo.com.au/ free, web-based
- 34. 34 #22 hreflangGenerator Tool http://www.internationalseomap.com/hreflang-tags-generator/ free, web-based
- 35. 35 #23 Copyscape& Siteliner http://www.copyscape.com/ & http://siteliner.com/ free, web-based
- 36. 36 #24 Schema-& microDATAgenerator http://schema-creator.org/ & http://www.microdatagenerator.com/ free, web-based
- 37. 37 #25 Google‘sStructured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets free, web-based
- 38. 38 Performance Auditing All about site speed
- 39. 39 #26 GooglePageSpeed Insights https://developers.google.com/speed/pagespeed/insights/ free, web-based
- 40. 40 #27 YSlow http://yslow.org/ free, browser plug-in
- 41. 41 #28 GTmetrix http://gtmetrix.com/ free (or $15 / mo.), web-based
- 42. 42 #28 GTmetrix http://gtmetrix.com/ PageSpeed & YSlow at-a-glance, report download, URL comparison & API
- 43. 43 #29 TinyPNG& JPEGmini https://tinypng.com/ & http://www.jpegmini.com/ free, web-based
- 44. 44 #30 SpriteCow& SpriteMe http://www.spritecow.com/ & http://spriteme.org/ free, web-based
- 45. 45 #31 blitz.ioLoad Testing https://www.blitz.io/ paid ($30 / mo.), cloud-based
- 46. 46 Want somemore? http://bg.vu/brigh14 Way, way more performance optimization tools & strategies…
- 47. 47 Link ManagementTools Evaluation, Auditing, Link Intelligence, etc.
- 48. 48 #32 LinkResearchTools(LRT) http://www.linkresearchtools.com/ paid ($129 / mo.), web-based
- 49. 49 #32 LinkResearchTools(LRT) http://www.linkresearchtools.com/ Linkprofile & domain auditing / comparison, alerts & bulk-auditing tools
- 50. 50 #32 LinkResearchTools(LRT) http://www.linkresearchtools.com/ (Competitive) link (risk) auditing / evaluation
- 51. 51 #33 Majestic https://majestic.com/ paid (€40 / mo.), web-based
- 52. 52 #34 ahrefs.com https://ahrefs.com/ partially free (or $79 / mo.), web-based
- 53. 53 #34 ahrefs.com https://ahrefs.com/ Super-fast link discovery, beautiful interface, social data & link growth trends
- 54. 54 #35 OpenLinkProfiler http://www.openlinkprofiler.org/ free, web-based
- 55. 55 #36 LinkRisk http://linkrisk.com/ paid (€179 / mo.), web-based
- 56. 56 #36 LinkRisk http://linkrisk.com/ Also a link suite with multiple sub-tools for auditing, monitoring, removal, etc.
- 57. 57 #37 urlprofiler http://urlprofiler.com/ paid (£10 / mo.), Win + Mac
- 58. 58 #37 urlprofiler http://urlprofiler.com/blog/screaming-frog/ Combine data from ScreamingFrog with urlprofiler
- 59. 59 SEO Suites All-in-one solutions for your (large-scale) SEO Usually has rankings, visibility, recomms, etc.
- 60. 60 #38 SearchmetricsSuite http://www.searchmetrics.com/de/suite/ paid (€349 / mo.), web-based
- 61. 61 #39 Sistrix http://www.sistrix.co.uk/ paid (€119 / mo.), web-based
- 62. 62 #39 Sistrix http://www.sistrix.co.uk/google-updates/ Free Google update checker to match with timestamps of all big updates / changes
- 63. 63 #40 OnPage.org http://www.onpage.org/ paid (€100 / mo.), web-based
- 64. 64 Rank Tracking& Flux's Monitor Rankings and SERP Volatility
- 65. 65 #41 MozCast http://mozcast.com/ free, web-based
- 66. 66 #42 SERPVolatility Index by SERPs.com https://serps.com/tools/volatility free, web-based
- 67. 67 #43 Algoroo http://algoroo.com/ free, web-based
- 68. 68 #44 AdvancedWeb Ranking (AWR) http://www.advancedwebranking.com/desktop/ paid ($199 / mo.), Win + Mac + Unix
- 69. 69 #45 SerpBook http://serpbook.com/ paid ($5 / mo.), web-based
- 70. 70 Browser Plug-ins Various extensions for Firefox & Chrome
- 71. 71 #46 Off-PagePlug-ins for Chrome https://chrome.google.com/webstore/ Linkparser, Redirect Path, Linkclump & Check My Links
- 72. 72 #47 GeneralSEO Plug-ins for Chrome https://chrome.google.com/webstore/ META SEO Inspector, SeeRobots, SEOquake & Disconnect
- 73. 73 #48 SEOPlug-ins for Firefox http://www.quirk.biz/searchstatus/ & http://getfirebug.com/ & http://pa.ag/1nimBXp SearchStatus, Firebug & Web Developer Toolbar
- 74. 74 MS ExcelExtensions Get easy access to all relevant data sources
- 75. 75 #49 SEOToolsfor Excel http://nielsbosma.se/projects/seotools/ free, Windows
- 76. 76 #50 SeoGadgetfor Excel http://builtvisible.com/seogadget-for-excel/ free, Windows
- 77. 77 #BONUS: SuperMetrics for Excel http://supermetrics.com/ paid, Windows (Excel) or web-based (Google Docs)
- 78. 78 #BONUS: SuperMetrics for Excel http://supermetrics.com/product/supermetrics-data-grabber/ paid, Windows (Excel) or web-based (Google Docs)
- 79. 79 Social Intelligence Tracking Social Networks & Data Points
- 80. 80 #51 Buzzsumo http://buzzsumo.com/ paid ($99 / mo.), web-based
- 81. 81 #52 SocialCrawlytics https://socialcrawlytics.com/ free, web-based
- 82. 82 #53 socialbakers http://www.socialbakers.com/ free reports, or paid ($120 / mo.), web-based
- 83. 83 #54 TalkWalker Alerts http://www.talkwalker.com/en/alerts free, web-based
- 84. 84 #55 KnowEm http://knowem.com/ free check, paid username signup ($85 one time), web-based
- 85. 85 Search Engines Nope, not Google; Competitive Intelligence!
- 86. 86 #57 SimilarWeb http://www.similarweb.com/ partially free, (or $199 / mo.), web-based
- 87. 87 #58 SpiderFoot http://www.spiderfoot.net/ free, Win + Unix
- 88. 88 #59 NerdyData http://nerdydata.com/ free (or $99 / mo.), web-based
- 89. 89 #60 Shodan http://www.shodanhq.com/ free, web-based
- 90. 90 ITS NOROCKET SCIENCE PLEASE DON‘T USE TOOLS WITHOUT QUESTIONING THEM!
- 91. 91 WE AREHIRING: pa.ag/ace-jobs 10+ Openings in PPC, SEO as well as Content & Online PR in Berlin! http://pa.ag/ace-jobs
- 92. 92 Your turn!Questions? bg@peakace.de twitter.com/peakaceag facebook.com/peakaceag www.peakace.de http://pa.ag/bac14-tools