Presentation containing social media for those at the Best Practices for Ministry Conference in Phoenix, Arizona (February 2017)

1. Getting Social About
Social Media
Meredith Whitefield
St. John Lutheran Church, Cypress, TX
mwhitefield@stjohn.tv

2. Getting Social About Social Media
 Discuss social media practices from St. John perspective.
 Share resources, tips and experiences.
 Exchange knowledge!

3. About Me

4. St. John Lutheran Church

5. St. John Social Media
 YouTube
 Twitter
 Instagram
 Facebook

6. Social Media Resources – The 4 P’s
PEOPLE PROCESS PLAN PERFORMANCE
Twitter
Who is
responsible?
How do we get
this done?
How
often?
What’s the point?
How do we
measure it?
Facebook
Instagram

7. St. John Social Media Plan
PEOPLE PROCESS PLAN PERFORMANCE
Twitter
@stjohncypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) – Matters of Importance
Creative Worship (1/month) – 3-6 months planning
Short quotes, scripture, 30 second video, pictures,
announcements, outside links (YouTube), GIFS
2-3 personal tweet/day
May also include RT’s from congregational
members using @stjohncypress and/or
#stjcypress or other influential speakers
Impressions, Engagement,
RT’s, Favorites, Replies,
Mentions, Number of
followers, use of #stjcypress
Facebook
facebook.com/
SJLC.Cypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) – Matters of Importance
Creative Worship (1/month) – 3-6 months planning
Full quotes from worship, scripture, videos, MOIs,
announcements, “what’s going on at St. John”, Pastor
blog
1-2 post/day
Posts should reflect the message from
Worship. Posts regarding “calendar”
information should affect a large group
(entire congregation, youth, etc.)
Likes, Comments, Shares,
Check-Ins, Views (on
video), Reviews, use of
#stjcypress
Instagram
@stjohncypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) – Matters of Importance
Creative Worship (1/month) – 3-6 months planning
Pictures of previous events, announcements, around
campus, scripture, quotes
1-2 post/day
Search photos for mentions and/or #stjcypress
Use of worship quotes, song lyrics, and bible
verses
Encourage leaders to take pictures
Likes, Comments, Shares,
Number of followers,
mentions, set location, use
of #stjcypress

8. Photo Resources
o Unsplash
o Visual Hunt
o Pixabay

9. Photo Resources

10. Canva
o Quick
o Easy
o Professional

11. Other Free Resources
 Best PSD Freebies—Graphics,
Fonts, Icons, Advertising, Clip
Art, etc.
 Creative Market—Free Fonts,
Graphics, Photoshop
Brushes/Textures

12. St. John Social Media
 YouTube
 Twitter
 Instagram
 Facebook

13. Twitter

14. Twitter
o Tweet Deck (Free)
o Buffer
o Meet Edgar
o CoSchedule
o HootSuite

15. Twitter
o Scripture
o GIFS
o Announcements
o Campus Activities
o “What’s Trending”
o RTs

16. Instagram

17. Instagram
o Grum Dashboard
o Buffer
o Meet Edgar
o CoSchedule
o HootSuite

18. Instagram
o Crosspost (EEK!)
o Different Captions
o Boomerangs
o Countdowns
o <1 Minute Videos

19. Women’s Bible Study

20. High School Campout

21. Vacation Bible School

22. #HASHTAG
 Church Hashtag
(#stjcypress)
 What is local to your town?
 30 opportunities to reach
out

23. Facebook

24. Facebook
o Facebook Scheduling
o Buffer
o Meet Edgar
o CoSchedule
o HootSuite

25. Facebook
o Get Verified!
o Help people find
your page
o Easy to do

26. Facebook
o Scripture
o Announcement
Videos
o Registration
o >1 minute videos
o Behind the Scenes
o PEOPLE!

27. Christmas at St. John

28. Body Language Series

29. Early Childhood Center

30. Matters of Importance Announcements

31. Facebook
o Respond Quickly
o Acknowledge
People
o Keep It Real
o Have Fun!

32. Christmas in the Arts

33. Teen Life Center Diaper Drive

34. Bloopers

35. Facebook Ads
o Target Audience
o Invite New People
o Does the work for
you

36. What Works?

37. What Works?

38. What Works?

39. What Works? – Cardboard Testimonies

40. What Works?

41. What Doesn’t Work?

42. What Doesn’t Work?

43. What Doesn’t Work?

44. What Doesn’t Work? – Count Candy

45. Join the Conversation!

46. Q&A

47. facebook.com/meredithwhitefield
Thanks for coming!
mwhitefield@stjohn.tv
w: 281-373-0503
c: 713-632-5640
@meredith921
@merewhitefield