Small Business Marketing Geek Meet January 2016
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Join us the last Friday of each month for our Free Geek Meets webinars. We spend 20 minutes on Marketing Tips, 20 minutes on Marketing Tools, and 20 minutes Q & A from our inbound marketing experts. Plus, we share any Google news that may affect your small business.
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Small Business Marketing Geek Meet January 2016
- 1. January 2016 Topics: Social Media Best Practices & Social Automation Tool
- 4. Recent changes are favoring websites with more content creation – blogging valuable content that is more substantial. It is also favoring those that provide content on a regular basis.
- 5. November 17th … today we'd like to announce that we're adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page…our systems prefer the HTTPS version by default…
- 6. Why Should I Use Social Media for My Business?
- 7. 2 billion people are active users on social networks. That’s almost 70% of the entire world’s internet population!
- 8. Why Is Social Media Essential to Inbound?
- 9. Strangers Visitors Leads Customers Promoters Creating Content Keywords-SEO Social Publishing Forms Calls-to-Action Landing Pages CRM Email eNews Reviews Directories Appreciation
- 10. 80% of marketers and 60% of sales professionals found qualified leads on social media sites.
- 11. Social media can help build new connections.
- 12. Set SMART Inbound Goals Specific Measurable Attainable Relevant Timely
- 13. Define the Goal of Your Social Media Strategy Visits, Leads or Customers? Increase _________ by __________ (starting amount _____ and go to this amount ______) by this date __________.
- 14. Visits, Leads or Customers? “Increase visits to my online class landing page by 50% (starting amount 500 month and go to 750) by February, 1, 2016.” Activity… Example: Specific Measurable Attainable Relevant Timely
- 15. Social Publishing Best Practices • Optimize your social media profile • Create a social media style guide • Customize your content • Share relevant industry content • Publish on a consistent basis
- 16. • Company Logo • Clear and concise company description • Link to company website Optimize your Social Media Profile with 3 Key Components
- 17. Social Publishing Best Practices • Optimize your social media profile • Create a social media style guide • Customize your content • Share relevant industry content • Publish on a consistent basis
- 18. Customize for Twitter 140 characters or less and include a link and an image. Customize for Facebook 250 characters and showcase your brand’s personality. Customize for LinkedIn Share rich, thought-provoking, long form content.
- 19. Establish yourself as a Thought Leader. Be a trusted source of information.
- 20. Social Publishing Best Practices • Optimize your social media profile • Create a social media style guide • Customize your content • Share relevant industry content • Publish on a consistent basis
- 21. link to blog page #googleized link to geek meet page #geekmeets link to blog page link to landing pages #marketing news 1 2 3 4 5 Monday My article Geek Shorts 10 minute share events Share FB news Tuesday Geek Shorts 10 Minute Geek Shorts My Article share events Wednesday My Article share events 10 Minute Share FB news My Article Thursday Other articles My Article share events 10 Minute Geek Shorts Friday 10 Minute share events Share FB news Other articles 10 Minute Saturday Geek Shorts My Article share events Share FB news Other articles Sunday share events Geek Shorts 10 Minute My Article Share FB news 1 Monday Geek Shorts Tuesday My article Wednesday share events Thursday Google news Friday 10 Minute Saturday other articles Sunday share events Share others articles #AskSandi10 #AskSandi10 Google + Share events Share FB News Facebook & Twitter Strategy 10 Minute Google-ized story Geek Meet Shorts #AskSandi10 Share articles weekly
- 22. Social Media Publishing Benchmarks • Twitter: 4-6 Times a Day • Facebook: 2 Times a Day • LinkedIn: Daily • Google+: Daily
- 23. Marketing Tools
- 25. link to blog page #googleized link to geek meet page #geekmeets link to blog page link to landing pages #marketing news 1 2 3 4 5 Monday My article Geek Shorts 10 minute share events Share FB news Tuesday Geek Shorts 10 Minute Geek Shorts My Article share events Wednesday My Article share events 10 Minute Share FB news My Article Thursday Other articles My Article share events 10 Minute Geek Shorts Friday 10 Minute share events Share FB news Other articles 10 Minute Saturday Geek Shorts My Article share events Share FB news Other articles Sunday share events Geek Shorts 10 Minute My Article Share FB news 1 Monday Geek Shorts Tuesday My article Wednesday share events Thursday Google news Friday 10 Minute Saturday other articles Sunday share events Share others articles #AskSandi10 #AskSandi10 Google + Share events Share FB News Facebook & Twitter Strategy 10 Minute Google-ized story Geek Meet Shorts #AskSandi10 Share articles weekly
- 26. Q & A
- 28. Get recordings of Geek Meets and Future Schedules @ http://www.new.inboundtrain.com/geek-meets/
- 29. Sandi Sturm, Inbound Marketing Specialist Inbound Train, Inc. Sandi@InboundTrain.com Wayne Sturm, Certified Google Business Photographer 360 Tennessee Wayne@360Tennessee.com 865-336-2699
Editor's Notes
- Hello everyone. I’m Sandi Sturm from Inbound Train and joining me is Wayne Sturm, the Google Guy. Welcome to the January 2016 Geek Meet. No need to be a geek to attend! Today we are discussing Social Media Best Practices and a Social Automation Tool to make it all a little bit easier. Remember, the last 20 minutes is for Q&A for questions related to inbound marketing. Lets get started!
- Simple answer is – It’s where your prospects are! Your ideal clients!
- Every day billions of active users are following brands like yours and making purchase decisions based on the information that businesses share on social media. Help them make the right decisions!
- We use this methodology in all our Google-ized classes and longer courses. Social networks are a unique tool to be used in all stages. You can attract visitors to your website and convert them into leads. Then you can use it to close the sale and even use them to stay connection and give customer support.
- The more places we can get leads the better! And you can do this yourself!
- With real time one on one conversations social media can help build new connections. When you give personalized attention to your customers via social media, it is also viewed by the customers followers. Remember this when having that conversation!
- Before you begin using social networks you need a plan. And before that you should have an idea who the ideal customer is and where they are hanging out. Not everyone in on Pinterest or Instagram. In fact, not many people over 65 do selfies! Once you know the who, then you need to set some goals and strategies. Try the SMART way of goal setting. Be specific, make everything measurable, be sure you can attain the goal, make it relevant to your ideal customer, and timely. These goals may change as you move forward and that’s ok. Just be sure to update them.
- Here is an example of a goal to start your strategy. Are you trying to increase visits to your landing page? Or build up your Facebook list? Or increase leads and customers? Lets look at the example.
- Do you think this is a SMART goal? Type in the chat.
- Lets look at some publishing best practices now that you have your goal. Read list.
- First we need to optimize our profiles and make them coherent! I have hear two thoughts lately. One is to have your own image on the profile instead of your logo The log can go up in the top image. This school of thought is around the idea that people do business with people. I changed my out to have my image. Now I am working on getting a new profile image to use on all my social networks. Be consistant. Have the images and colors match that of your website and other social sites. Have a clear and concise company description. Include a keyword or two so people can find you easier. Be sure to link to your website!
- If you have a complicated social media strategy, you might benefit from a social media style guide. It would have things such as how many hashtags to use per post, what is the tone of the post, will they all include images, adding links. This is important when you have more than one person doing the posting, or you have hired someone outside to do it for you.
- Each platform is a little different. Twitter is for microblogging but now you can add video and images which helps. But will you post images every time? Twitter limits tweets that include a link to just 117 characters. Try to keep tweets between 100 – 110. Because you always want to send people to a landing page of yours, a blog article, or other content on your website, right? -- Facebook studies are now showing more clicks on longer posts too. You can put in longer posts now which have a Read More link. You can get a lot of information in that extended space! Plus an image. Don’t forget to have some fun in here also. -- LinkedIn is more serious and business oriented. Try to post articles into Pulse to boost your profile. This used to be a job board, but it has evolved into so much more. Make your profile speak to the needs of your prospects, not all about you. How can you help them? That’s a whole other class…
- You may also want to share relevant industry news that is important for your customers and prospects. This can position you as a thought leader.
- So how often do you have to post? That depends. I know. You are seeing visions of you sitting at the computer every day spending hours and hours writing posts at all times of the day. But with a strategy, there is an easier way!
- Here is what I use. -- First, make a list of possible things you can share with your audience that will help them. Some might be sharing relevent articles, links to your blog posts, tips for doing X, events you are hosting or attending, fun company news, candid images of workplace, video testimonials. Just get creative. -- So you may spend an hour brainstorming with your self or with others. Find some key thought leaders and see what they have posted over the past month. -- Now you decide what channels you will post to. Where are your ideal prospects and customers hanging out? In my example this is Facebook and G+. -- I then pull in the types of posts and randomly spread them around. I try to get them well distributed at different times each day. Do you think you could do this? -- Now, this is where our Tool tip comes in. We’ll look at that in a minute.
- Here are some starting points. You need to post multiple times per day because people are not on every channel at every minute. And once you post it has a very short life span. We are not posting the same thing all day long as you saw on the chart, but at different times each day. And the message should change a little bit too. But still lead to the same landing page, or blog article. Do you understand?
- The tool today will help you organize all your posts in one sitting.
- Love Buffer. Been using it a couple of months now. Lets go live and take a look.
- Now you can see how this chart can help you build out your week. Creating the actual content will also take some time – blog articles, etc. This is a very important step in your attracting leads and customers, and it creates content for Google to use to rank your business a little bit higher!