3 Ways to Diversify Traffic Sources | SMX West

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Today it is easy to become completely reliable on Google. With all the recent penalties and evolution of Google, it is important now more than ever to diversify your traffic sources. Here are 3 effective ways to diversify your traffic sources that you can start today.

Marketing

Creating a safety
net through
quality content
SMX West
by
Josh Moody
@gotmoody
@97thfloor

you just need to mitigate risk
by diversifying your traffic sources

picked up by many sites = referral traffic

social postcards increased Pinterest followers from
103 followers 3,770 followers

BuzzFeed had 941million views in the last 30 days

join the BuzzFeed community
http://www.buzzfeed.com/community

make sure your post is robust and picture/gif heavy

we added a social postcard and call to action at #3

traffic
We’ve seen up to 10% of total views as referral traffic
10% of 370,000 = 37,000 views

Then reuse in BuzzFeed
BuzzFeed
post
Placement
within post

Thank you!
@gotmoodyJosh Moody
97th Floor @97thfloor97thfloor.com

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