SMWCPH Social Business Unplugged - Kasper Risbjerg - Erik Korsvik Østergaard
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The document discusses how companies can improve competitiveness through social business and leadership rather than technology. It argues that companies should focus on nurturing leadership through socializing and building brand value. Effective social business requires establishing trust and involving employees to make faster decisions and adapt more quickly to changes.
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SMWCPH Social Business Unplugged - Kasper Risbjerg - Erik Korsvik Østergaard
- 1. Social Business Unplugged less tech – more leadership Kasper Risbjerg @KasperRisbjerg Erik Korsvik Østergaard @ErikQstergaard #smwsocbiz
- 2. why
- 3. content less tech – more leadership competitiveness through adaption social business leadership through socialising leadership through brand value where are we today? how to get started?
- 4. competitiveness through adaption February 18, 2014 © ProActive A/S 4
- 5. ” Berlingske Politiko, 23-Feb-2013 Bjarke Møller, Chief Editor, ”Mandag Morgen” The most competitive companies are able to compete in spite of high prices and high wages, and they are quicker to adapt and develop new products and service solutions that provides consumers more value and better customer experiences
- 6. female shift in leadership style aging workforce volatile markets radical sustainability urbanisation empowerment through connectivity globalisation February 18, 2014 © ProActive A/S 6
- 7. Steen Hildebrandt Lars Kolind, Jacob Bøtter the resilient organisation UNBOSS the purpose driven organisation leadership culture people systems surroundings everything is purpose driven you have influence on solution and approach everybody is involved we use mechanisms, not structures February 18, 2014 © ProActive A/S 7
- 8. organisations that survive are more adapting, innovating, engaging Gary Hamel (YouTube: Reinventing management for the 21st century)
- 10. leadership and soc biz are catalysts social business leadership through socialising Kilde: CIPD Hackathon report, 2013, fra ”the MIX”: Hacking HR to build an adaptability advantage
- 11. leadership through socialising February 18, 2014 © ProActive A/S 11
- 12. establish a circle of trust and safety Source: Simon Sinek
- 13. it has to make sense purpose product team you
- 14. purpose driven leadership with #unboss © Erik Korsvik Østergaard 2013
- 15. social business – unplugged authentic and transparent trust, care, motivation, involvement long-lasting commitment ready for change
- 16. social business three business cases • communication, dialogue, culture, leadership ?! • expertsystems, q&a, crowd sourcing • single/douple-loop learning, infused BPM
- 17. social business – plugged present and transparent involving and real-time integrated and available be present, often create relations and broadcast results visualise support and help share experiences support collaboration and sharing support rating and commenting TO-DO
- 18. leadership and soc biz saves money agile and adaptable organisation better risk management social business (un)plugged happier, motivated employees less sick leave higher employee retention rate
- 19. poll my organisation deliberately nurtures leadership through … less tech – more leadership 19
- 21. leadership through brand value February 18, 2014 © ProActive A/S 21
- 22. we want loyal customers
- 23. social media refers to interaction among people in which they create and share information in virtual communities brands are a natural community of people identifying with each other with a shared set of beliefs a social business is an organization that is more open, transparent and participatory in conversations and activity that defines markets Source: Wikipedia
- 25. employee advocacy converts 7x as much as traditional digital marketing Source: IBM
- 26. advocacy = sales 53% of change in sales can be attributed to advocacy Source: The Most Powerful Brand on Earth
- 27. don’t be social for the sake of social social media is about relationship
- 28. business cannot just be customer-centric, they must be customer-activated - it's just table stakes Source: IBM – The Customer-activated Enterprise
- 29. executives are struggling – we are to blame 52% of top executives are informed, engaged and aligned with social strategy 26% have a hollistic social business approach Source: Altimeter Group
- 30. consistent, predictable, rigid, tightly controlled, homogenous
- 31. diverse, dynamic, exciting, individualized, chaotic, uncontrolled, unpredictable
- 32. which would you rather be?
- 34. a new powerful exchange is taking place
- 36. 250+ IBM senior experts & execs in Select Program 5,000+ IBM experts in Forward Thinker Program 430,000+ IBMers trained on social media 61,000,000+ IBMer social media connections
- 37. +141% reach +157% engagement +177% amplification what matters is the right network
- 38. establish an environment of trust this is the step where most organizations fail Source: Simon Sinek
- 39. when you have trust and you get that trust in place throughout the company, people are empowered – people are free - Angela Ahrendts, former CEO of Burberry, now SVP at Apple
- 40. In today’s world you can only control the narrative of a brand by focusing on (real) purpose and values
- 41. poll which of the following outcomes can you attribute to your social business program in the last 12 months? less tech – more leadership 41
- 43. where are the organisations? February 18, 2014 © ProActive A/S 43
- 44. where are the organisations? they know, they need to act leadership + talent management is rising delegation leads to faster decisions and better adaption less tech – more leadership February 18, 2014 © ProActive A/S 44
- 45. where are the organisations? HR has benefited twice as much from internal socbiz as rest of the organisation Networked Business Factbook 2012/13 modern HR with soc biz is rising Predictions for 2014, Bersin By Deloitte February 18, 2014 © ProActive A/S 45
- 47. benefits higher motivation faster decisions less sick leave more happiness higher employee retention rate adaption and competitiveness
- 48. get started talk about it – focus on WHY agree on your ambition and intention engage in leadership, both plugged and unplugged there should not be a social strategy, but only a customer experience strategy less tech – more leadership
- 49. Social Business Unplugged less tech – more leadership Kasper Risbjerg @KasperRisbjerg Erik Korsvik Østergaard @ErikQstergaard
Editor's Notes
- BRAND ADVOCATES = 0.001% OF BRAND BASEaccounts for 10-30% of itsearned media