2.  Customer loyalty
We earn customer respect and loyalty by consistently providing the highest
quality and value.
 Profit
We achieve sufficient profit to finance growth, create value for our shareholders
and achieve our corporate objectives.
 Growth
We recognize and seize opportunities for growth that builds upon our strengths
and competencies.
 Market leadership
We lead in the marketplace by developing and delivering useful and innovative
products, services and solutions.
 Commitment to employees
We demonstrate our commitment to employees by promoting and rewarding
based on performance and by creating a work environment that reflects our
values.
 Leadership capability
We develop leaders at all levels who achieve business results, exemplify our values
and lead us to grow and win.
 Global citizenship
We fulfill our responsibility to society by being an economic, intellectual and social
asset to each country and community where we do business.

3.  Passion for customers
We put our customers first in everything we do.
 Trust and respect for individuals
We work together to create a culture of inclusion built on trust,
respect and dignity for all.
 Achievement and contribution
We strive for excellence in all we do; each person's contribution
is critical to our success.
 Results through teamwork
We effectively collaborate, always looking for more efficient
ways to serve our customers.
 Speed and agility
We are resourceful and adaptable, and we achieve results
faster than our competitors.
 Meaningful innovation
We are the technology company that invents the useful and the
significant.
 Uncompromising integrity
We are open, honest and direct in our dealings.

4.  Newsweek Green Rankings
 Global 500
 Greenpeace Guide to Electronics
 Combined Green Score
 Environmental friendly parts
 Early Infant Diagnosis (EID)

5.  Base Pay
 Health and Safety
 Employee Stock Purchase Plan
 “Leading Ideas” Series

6.  Customers
 Employees
 Investors
 Legislators and regulators
 Industry analysts and media
 Nongovernmental organizations (NGOs)
 Suppliers
 Universities
 Communities

7.  Facebook
 Twitter
 LinkedIn
 YouTube
 HPblogs

8.  January 2012: $425,000 Fine
 September 2012: Shares Drop to 9 Year Low
 September 2012: 3 Former HP Managers
Arrested
 October 2012: HP CEO States, “We’re
Screwed.”

9.  Fortune’s Most Admired Companies List
HP was ranked 6th in computers
 Harris Interactive Reputation Quotient HP
was ranked 32nd
 Millward Brown Brandz HP was ranked
26th globally
 Interbrands Best Global Brands HP was
ranked 15th in top 100 global brands
 Boston College and Reputation CSR
Index HP ranked 48th globally

10.  Accountability
 Communication
 Corrupt Management

11. Apple is number one in the technological
department in about every survey around.
They also have a the number one CSR
index, as well as reputation in this
department to go along with their
enormous profability.

12.  Top executive accountability
 Effective communications
 Quarterly updates about the company as a
whole
 Monthly public appearances by top
executives

13.  Corporate Social Responsibility
 Social Media
 Media Confidence
 Reputation Rankings
 Stakeholders

14.  https://bl2prd0611.outlook.com/owa/red
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jR888I8dPK4erfcmowysXFU9vEGmtExDCD
XbJYhVwR4Z7TKHU.&URL=http%3a%2f%2f
youtu.be%2fo9IQM3tzWa8