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​Lutz Finger
​Director Data Science & Data Engineering
​@LutzFinger
From Data Driven to the Data Revolution
LINKEDIN EXECUTIVE SUMMIT
MUNICH, 8 September 2016
The Promise
What Does This Mean?
By 2018, the United States alone could face a
shortage of 140,000 to 190,000 people with
deep analytical skills as well as 1.5 million
managers and analysts with the know-how to
use the analysis of big data to make effective
decisions.
by: James Manyika et. al. - McKinsey Global Institute, 2011
10 Managers Per Person
By 2018, the United States alone could face a
shortage of 140,000 to 190,000 people with
deep analytical skills as well as 1.5 million
managers and analysts with the know-how to
use the analysis of big data to make effective
decisions.
by: James Manyika et. al. - McKinsey Global Institute, 2011
SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
Data of the Economic Graph
384 448
384 448
company page views during the last month
Siemens
SAP
BASF
BMW Group
Zurich
Insurance
AUDI AG
USB
Swiss Re
Hugo Boss
Allianz
Daimler
Citrix
Non-Employee Follower Count
Actionable Insights
ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
Data by itself
is
USELESS
Information by itself
is often
USELESS
Only
Action
Counts!
Data Reporting
prescriptive, predictive,
actionable, data science …
the holy grail
THE ASK is the hardest part, but there
are many use-cases to get started.
You Do Not Need To Be A Data
Scientist To Be Data Driven
Target Your Audience
Use Data To Target - Industry
RICH DEMOGRAPHIC
DATA
Job Function, Seniority,
Company Name,
Geo, Industry
24k Standardized Skills in Germany
RICH DEMOGRAPHIC
DATA
Job Function, Seniority,
Company Name,
Geo, Industry
Germany has
INTEREST-BASED
TARGETING
Group Membership,
Skills, Field of Study
Engage!
Aja Dior M.
omgg, my aunt tiffany who work for
whitney houston just found whitney
houston dead in the tub. such ashamed
& sad :(
Source:Ask–Measure–Learn&CourtesyofGiladLotan
Source:Ask–Measure–Learn&CourtesyofGiladLotan
The Largest Community
of
Professionals in Europe
111Mprofessionals are on LinkedIn
10M
decision makers
4.2M
opinion leaders
1.3M
C-level execs
6.6M
Mass Affluent
1.2M
IT decision makers
Example Engage - SAP
Engage!
Trending Content
Control & Optimize
Innovation & Team
are crucial for any Data Driven
Company.
About Innovation
ByAlistairCroll
Foster Innovation
Hack - Days & Incubator
Internal Process
External Competition
Close Collaboration between
Business & Data Scientists
“All we do is Data” - Jeff Weiner
Data Scientist
BI Analyst
Engineer
Product Manager
Communication Skills Domain Knowledge
About the Team
Describing Skills
Source: World Economic Forum - Human Capital Report 2016
Talent On The Move
Source: World Economic Forum - Human Capital Report 2016
The Need For Data Scientists
Summary
THE ASK is the hardest part, but there
are many use-cases to get started.
Take Actions and LEARN with the Right
Team and the Right Timing.
MEASURE / DATA is essential. Data needs to
create an impact as well as a sustainable
competitive advantage.
Q&A
or reach out via
LinkedIn

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