Presentation by Erik Korsvik Østergaard and Kasper Risbjerg during Social Media Week CPH 2014. A wave of sociological and technological trends highly affects the strategic direction of most companies – whether they are global or local. At the center is competitiveness through agility and adaptability – something Social Business promises, but has struggled to deliver. The two speakers took the audience through an engaging and provocative session on what it takes to succeed as a Social Business, what mindset is needed and why they believe leadership is more important than technology. They examined topics like: * What is the current state of Social Business? * What are the pitfalls of adoption? * Which conditions are needed for success? * What role does leadership play? * Why is Social Business after all still the solution to competitive advantage?