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This document provides tips for using social network marketing techniques including: 1) Using easy to share widgets and applications and ensuring relevant content is on website landing pages. 2) Targeting marketing on Facebook according to user demographics. 3) Developing an online marketing strategy that leverages social networking. 4) Recognizing that search engine optimization and social media marketing complement each other to help businesses rank higher in search results.
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Smm
This document provides tips for using social network marketing techniques including using widgets for easy sharing of relevant content, targeting marketing on Facebook according to demographics, planning online marketing strategy, leveraging search engine optimization and social media marketing, major companies using social media, interconnecting platforms like YouTube, Facebook, Twitter and Flickr, leveraging viral marketing through shared content, and promoting contests, events and discounts.
Pepsi Social Media Strategy
The document proposes a social media strategy for Ultimate Taste Challenge to increase market share and engage millennials. It recommends using a microsite as a hub and encouraging user-generated content and group participation. The strategy focuses on paid ads on Facebook and Twitter, as well as earned media through viral videos and user content. Owned media tactics include events and content on the microsite. It outlines objectives, target audiences, and tactics for paid, earned and owned media, and provides tools to implement and measure the campaign.
Social media for business
This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
Pointofview katiestevens
Social media has had a huge impact on businesses by allowing them to advertise, communicate with customers, and build their brand recognition. It has grown in functionality and reach over the years, changing how brands interact with consumers. Businesses that have embraced social media by creating engaging content have an advantage over those that have not. Today, social media is crucial for businesses to attract new customers, keep in contact with existing customers, and expand their clientele through platforms like Facebook groups and chatbots.
Social media marketing
Social media marketing involves using online platforms like Facebook, Twitter, YouTube, and blogs to interact with customers and promote brands, products and services. It provides a two-way communication channel for marketers to engage with customers and gain valuable feedback. While some businesses are hesitant due to perceived complexity, social media marketing is relevant for all sectors if done properly. Marketers should identify which platforms their target customers use and tailor messages accordingly to build an online presence and engage with customers at low cost.
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Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.
Social Media Marketing as a Cogent Marketing Tool
Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing.
Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.
Digital marketing
Digital marketing has become more prominent over the past five years, with companies striving to create brands and push information to targeted audiences through websites and social media. While push strategies are still common, pull strategies that engage audiences are more effective. Targeted digital marketing approaches have helped certain brands and personalities grow strongly. As more companies look to promote their business online, addressing key issues like creating compelling content, driving web traffic, accentuating uniqueness, and collaborating with influencers can lead to successful online presence through digital media.
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This document provides tips for using social network marketing techniques including using widgets for easy sharing of relevant content, targeting marketing on Facebook according to demographics, planning online marketing strategy, leveraging search engine optimization and social media marketing, major companies using social media, interconnecting platforms like YouTube, Facebook, Twitter and Flickr, leveraging viral marketing through shared content, and promoting contests, events and discounts.
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The document proposes a social media strategy for Ultimate Taste Challenge to increase market share and engage millennials. It recommends using a microsite as a hub and encouraging user-generated content and group participation. The strategy focuses on paid ads on Facebook and Twitter, as well as earned media through viral videos and user content. Owned media tactics include events and content on the microsite. It outlines objectives, target audiences, and tactics for paid, earned and owned media, and provides tools to implement and measure the campaign.
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This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
Pointofview katiestevens
Social media has had a huge impact on businesses by allowing them to advertise, communicate with customers, and build their brand recognition. It has grown in functionality and reach over the years, changing how brands interact with consumers. Businesses that have embraced social media by creating engaging content have an advantage over those that have not. Today, social media is crucial for businesses to attract new customers, keep in contact with existing customers, and expand their clientele through platforms like Facebook groups and chatbots.
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Social media marketing involves using online platforms like Facebook, Twitter, YouTube, and blogs to interact with customers and promote brands, products and services. It provides a two-way communication channel for marketers to engage with customers and gain valuable feedback. While some businesses are hesitant due to perceived complexity, social media marketing is relevant for all sectors if done properly. Marketers should identify which platforms their target customers use and tailor messages accordingly to build an online presence and engage with customers at low cost.
Conquering social media marketing
Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.
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Digital marketing has become more prominent over the past five years, with companies striving to create brands and push information to targeted audiences through websites and social media. While push strategies are still common, pull strategies that engage audiences are more effective. Targeted digital marketing approaches have helped certain brands and personalities grow strongly. As more companies look to promote their business online, addressing key issues like creating compelling content, driving web traffic, accentuating uniqueness, and collaborating with influencers can lead to successful online presence through digital media.
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Digital marketing has become more prominent over the past five years, with companies striving to create brands and promote themselves online through websites and social media. While push strategies are still common, pull strategies that engage customers are more effective. Targeted digital marketing approaches have helped certain brands and personalities grow strongly. As more companies look to promote their products and messages online, there are several key issues to address for successful online presence, including creating a brand image through compelling content, driving web traffic and audience growth through keyword research and quality content, using professional writers and agencies to develop relevant images and content consistently, brainstorming new ideas to engage audiences emotionally, developing new content regularly to keep audiences informed, and accentuating a brand's uniqueness to
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This document discusses various aspects of online marketing including definitions, methods, channels, strategies and the future of online marketing. It defines online marketing as marketing products or services over the internet using creative and technical aspects. Some key online marketing channels mentioned are email marketing, blogging, pay per click advertising and social media marketing. The document also discusses the AIDA model of online marketing and lists top marketing companies in India. It outlines advantages and disadvantages of online marketing as well as challenges faced in online marketing in India.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
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Smm
- 1. Social network marketing techniques • Use widgets for easy sharing Use of widgets and applications that are user- friendly and attractive. An added click might turn a user away. • Relevant information on landing pages of the website Content is still the king. Deliver on the landing page what you promised on the link. • Target marketing on Facebook http://www.facebook.com/advertising/ Facebook helps you to find your customers according to age, gender, profession, relationship status, place of residence, language and education • Planning online marketing strategy http://netvani.com/blog/?p=50 Planning and strategy for businesses has led to success in social networking circles. • Search Engine Optimization (SEO) and Social Media Marketing (SMM) go together
- 2. Google ranking and crawlers are still important. SMM can help in getting you on Page one. • All major companies are using social marketing http://www.beingpeterkim.com/2008/09/ive- been- thinki.html Because Internet users are going to grow and social networking with it. • Inter-connectedness of everything online YouTube for videos, Facebook and Twitter for text and Flickr for images. Interconnect, link in and out, mash it up. • Viral marketing One of the greatest advantages of social networking. If you have an innovative idea, it can make you a star through viral networking where people who like you will share your content with your friends (and the flow chart continues). • Contests/Events/Discounts Attract people to interesting contests where they can participate, get to know other customers, share
- 3. their experiences. Promote your product with discounts and share it on social networking sites to get attention.