This document discusses social media strategies for talent acquisition and outbound sourcing. It outlines three strategies: platform play, content push, and hybrid push. Platform play involves using paid social media ads to target audiences. Content push leverages a company's branding and culture through engaging organic content. Hybrid push combines targeted content marketing with paid promotion. The document provides examples and analyzes the pros and cons of each approach. It recommends a hybrid strategy that leverages quality content marketing to a targeted audience for the widest reach and highest quality leads.