Attracting Customers with Web Content - Online Content Marketing
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Joe Pulizzi is a speaker, blogger, and evangelist for content marketing. He is the founder of Junta42, a vendor-finding service for brands needing content help. Pulizzi discusses how buying decisions have changed from traditional marketing like TV ads to online content marketing today. He provides examples of successful content marketing from companies like P&G, Will It Blend, HP, Whole Foods, and Hubspot. Pulizzi argues that creating quality content through blogging, videos, and social media can help companies become thought leaders and drive more visitors, social sharing, and word-of-mouth referrals for their business.
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Attracting Customers with Web Content - Online Content Marketing
- 1. Online Content Marketing Attracting Customers with Web Content Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers
- 4. How Did We Make Buying Decisions 15 Years Ago?
- 6. Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
- 7. How Do We Make Buying Decisions Today?
- 9. Looking to Solve Problems
- 12. Your Customer
- 15. The Dark Side of Content
- 19. Over Six Million Opt-Ins Best R&D Activity for P&G
- 20. Willitblend.com http:// www.youtube.com/watch_popup?v =qg1ckCkm8YI
- 21. Willitblend.com 200 Million+ Views 700+% Revenue Growth Millions in Press Coverage
- 22. HP
- 23. HP 90%of all sales from online content Gilbane, 2009
- 25. Listen and Publish to make impact here…
- 26. Case Study Comparison Bought by Adobe for $2B 1999, 1200 Employees Small Startup 2006, Under 100 Employees
- 38. Content Makes You Interesting
- 39. Over 2,000 Customers In Two Years
- 43. Customers? Website Blog Community Video Channel Articles
- 44. Website Blog Community Video Channel Articles
- 45. Website Blog Community Video Channel Articles
- 53. Thank You! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com About Joe: www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe
Editor's Notes
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- Developing your own media does not mean you talk about yourself and your products (MyFord Magazine). Your customers only care about themselves…so give them information that truly affects their lives.
- Anything you create needs to have the possibility of spreading. Have you ever seen people spread around a print ad, or an online display ad? Probably not. Create information that people talk about.