Bolster Your Visibility and Authority with Compelling Content

•

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Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.

Bolster Your Visibility and Authority
with Compelling Content

Danny Sehr, Scribit SVP Customers
Danny has 15 years experience in
professional services, product marketing,
and software development leadership.

Scribit empowers online marketers to curate from the web’s best content and publish
directly to their social media and website, increasing engagement and sales.

Marketers engage through multiple channels

Social Website & Email
Media Landing Pages Marketing

•  Interesting and compelling content is the fuel
•  Your customers and prospects are your audience
•  Engagement, conversion, and retention are the goals

Scribit fuels social, email, and website channels
Millions of
ar%cles
&
videos
from
hundreds
of
publishers

Social

Share

Source
Content Email

Enrich

Drive engagement to
your website &
landing pages
Website
Publish

The rules of marketing are rapidly changing

Can you use ONE
WORD to describe
the biggest challenge
facing B2B Marketing
today?

LinkedIn
“B2B
Technology
Community”

Biggest content marketing challenge?

Producing a Variety Budget to License
Lack of Buy-In/ of Content, 7% Content, 1%
Vision from
Higher-Ups
Inside Your
Company, 12%
Producing the Kind
Budget to Produce of Content that
Content, 18% Engages
Prospects/
Customers, 41%

Producing Enough
Content, 20%

Source: MarketingProfs & Content Marketing Institute
B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

How do you provide really great content?

•  Create Original Content
•  Outsource
•  Curate
•  Fresh, Evergreen
•  Product, Industry,
Customer, General

Product: Specific to you

•  Company
•  Product
•  Feature

Differentiate your
company and
product

Industry: Related to your industry

•  Trends
•  Research
•  Guides

Positions you as a
thought leader

Customer: Interests your audience

•  Best Practices
•  Educational
•  Infographics

Connect with your
customers

More information on Scribit
To learn more about Scribit can fuel your online and social marketing:

Contact Us Follow Us
www.scribit.com facebook.com/scribiting
info@scribit.com
@scribiting
1-888-848-3675
linkedin.com/company/scribit

Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should. This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.

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