This document discusses how brands are increasingly becoming content creators and the need to adopt a sustained content operation approach. It outlines that different companies have varying objectives for their content strategies. An effective content strategy requires defining the mission, developing the appropriate platform, establishing editorial operations, optimizing content distribution, and continually improving the program. It also emphasizes that working with publishers can help brands become premium content creators and optimize how their content is distributed across digital platforms. Publishers understand audiences and can help produce engaging branded content that is shared widely.
What will be the Social Media trends in 2014?
Based on my research it is going to be "Mobile", "Content" & "Niche" focus. Social Media is going to allows small businesses to leverage technology to even the playing field with bigger brands and companies.
A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
You need to stop marketing like a beggar. Learn some basic social media marketing tips to give your brand an extra competitive edge. Ready Apples has simplified all you need to know to give your social media game a perfect boost.
What will be the Social Media trends in 2014?
Based on my research it is going to be "Mobile", "Content" & "Niche" focus. Social Media is going to allows small businesses to leverage technology to even the playing field with bigger brands and companies.
A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
You need to stop marketing like a beggar. Learn some basic social media marketing tips to give your brand an extra competitive edge. Ready Apples has simplified all you need to know to give your social media game a perfect boost.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem. Either you have too much content and you don’t know how to streamline it efficiently, or you don’t have any content and you lack the time, effort, or know-how to create it!
11 Content Marketing Predictions for 2015Nextpoint
Though content marketing is maturing as an industry, 2015 is likely to see some wild new trends. Our content thought leaders dish on everything that lies ahead this year, from futuristic concepts like "smart content" and wearables to throwbacks like custom print magazines.
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
Own The Room is a training company like no other. We bring a uniquely experiential approach to learning and development. Using our highly interactive and innovative methodology, our expert Coaches keep you so energized and entertained that you may not even realize you’re at a training. No matter which of our programs you experience, you’ll be armed with real-life knowledge and long-lasting skills you can apply immediately.
Since our founding in 2003, we’ve partnered with more than 200 companies to deliver trainings in 46 countries and in 7 different languages. We empower individuals and teams with breakthrough skills they need to drive progress, increase efficiency, and improve collaboration -- all while boosting the bottom line.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem. Either you have too much content and you don’t know how to streamline it efficiently, or you don’t have any content and you lack the time, effort, or know-how to create it!
11 Content Marketing Predictions for 2015Nextpoint
Though content marketing is maturing as an industry, 2015 is likely to see some wild new trends. Our content thought leaders dish on everything that lies ahead this year, from futuristic concepts like "smart content" and wearables to throwbacks like custom print magazines.
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
Own The Room is a training company like no other. We bring a uniquely experiential approach to learning and development. Using our highly interactive and innovative methodology, our expert Coaches keep you so energized and entertained that you may not even realize you’re at a training. No matter which of our programs you experience, you’ll be armed with real-life knowledge and long-lasting skills you can apply immediately.
Since our founding in 2003, we’ve partnered with more than 200 companies to deliver trainings in 46 countries and in 7 different languages. We empower individuals and teams with breakthrough skills they need to drive progress, increase efficiency, and improve collaboration -- all while boosting the bottom line.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyRob Garner
This is a document and concept written and developed by myself and other strategists at iCrossing. It focuses on the big shift in digital publishing, and the marketing imperative of brands becoming publishers to better connect in a highly interactive society.
The world is changing more and more rapidly every day. It is hard to keep up.
That's why the Brandhomies together with some of our clients took an overseas journey to attend the Web Summit in Dublin. This technology conference had a very successful edition with innovative insights brought by diverse attendees, ranging from Fortune 500 companies to exciting startups.
Brands as Publishers: From 360 degrees to 365 daysDispatch
A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross)
Brands as Publishers - OLIVER's Breakfast BriefingOLIVER
OLIVER's breakfast briefing held on the 3rd November covered some of the latest trends in content, including brands adopting publishing models. Speakers Peter Markey from Post Office and Alex Naylor from Barclaycard shared their tips and knowledge around what works in content marketing.
Learn more about our latest report "Brands as Publishers" here: www.oliver.agency/brands-as-publishers
Speaker Presentation: Content Through the Eyes of the CMO ComBlu, Inc.
Kathy Baughman and Steve Diorio will be speaking at week’s WOMMA Summit in Miami, FL. They will present findings and insights from the recently completed Forbes CMO Study: Publish or Perish. Kathy and Steve will explore pain points, harsh realities and new approaches to the evolving content supply chain. They will report on the latest thinking on content organization, creation, sourcing, delivery, management and distribution.
This Forbes Insights study was based on survey data from over 300 CMOs and other marketing executives along with 25 in depth interviews. One lucky audience member will receive a free copy of the study, which sells for $2500!
WOMMA Summit 2015 is being held November 2-4, 2015 in Miami, FL. For more information check out womma.com and follow @ComBlu and #WOMMASummit for conference highlights.
Although presenting takes both practice and experience, this deck can augment your skills. It covers guiding principles, talking points and clear, simple advice for designers showcasing their work.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Brands today have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The media landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, and social networks have created an expectation among consumers that brands will engage them directly. In such a climate, business and marketing leaders have rushed headlong into publishing—they’d be foolish to stay on the sidelines—but few brands have been successful. One of the major reasons brands fail at publishing is they lack the strategic vision, talent, process, and technical infrastructure required to support the ongoing creation of effective content.
This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.
What's the Real Role of Content - Future of Digital Marketing #fodm 2013James Carson
Content Marketing is a massive buzzword... but why have we come to a 'strategic inflection point' in marketing? Is 'brands as publishers' a useful dictum? And how should publishers influence content marketers?
Building a Connected Brand: How Brands Become Publishers in a Real-Time Marke...iCrossing
Brands, media, and audiences used to have distinct roles in the marketing relationship. Today those roles overlap, creating new opportunities and expectations. People are now their own publishers of opinions, experiences, and preferences. They share those sentiments with each other in social spaces. Media properties are now playing host to serious conversations, with readers functioning as active contributors to the story. Brands are realizing that audiences are demanding more of them than simply shouting about their products and services — they are now expected to share back. As these forces blur together, the roles and expectations for brands, media and audiences will continue to change. Find out more at http://www.icrossing.com
his will cover a quick introduction on WordPress as a CMS, the advantages attached to it, achieving basic requirements of a website easily and quickly using already existing plugins, themes and basic customization of existing themes that do not require any coding. It will basically be trying to show the simplicity of WordPress and the power it has.
I will also highlight the SEO capacities within WordPress and why anyone looking to market themselves on the web should go to WordPress as a platform of choice.
I will also cover a little on achieving complex websites using WordPress without much coding.
While everyone is trying to predict the next big thing in the ever-changing digital landscape, we believe that one thing will always stay relevant: Great content that resonates with your target audience and caters to their needs.
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Simple steps to easy personal and B2B content marketing and relationship building. Presented 9/24/2016 in Phoenix, AZ at the 2016 Hotfirm conference. An easy guide to building thought leadership in your business category.
9 Things I've Learned About Content While Running A Content AgencyThe Story Lab
Having helped many brands steer their way through the often confusing world of content marketing, I've noticed some common themes, myths and misunderstandings about content. The word itself is confusing! Here are 9 things I've learned about content that might help you on your journey.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Presented by Ashley Sobel: July 7, 2017
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
Similar to Brands Are Becoming Content Creators: So You Should Get In On It, Right? (20)
The Value Exchange from Content to Conversion BOLO Conference
Michael Pranikoff, Global Director of Emerging Media at PR Newswire shares "The Value Exchange from Content to Conversion" at the BOLO 2013 Conference.
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO Conference
From BOLO 2013 3P Track presentation by Dan Zelikman. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
4. Newsroom
approach
now
required
to
fulfill
new-‐age
marke9ng
&
PR
PR
Brand
Media
Na9ve
Adver9sing
Social
Media
5. A
sustained
opera9on
covers
the
content
spectrum
Eventually
all
companies
will
move
to
a
sustained
content
opera4on
business
impact
specializa4on
Content
to
support
PR
and
marke9ng
tac9cs
Content
suppor9ng
campaigns
Content
suppor9ng
social
media
Content
as
a
sustained,
managed
opera9on
6. American Express
Owning a space: Small
business.
Different companies have different objectives
Verizon Wireless
Transforming corp news
and reputation
management.
Johnson & Johnson
Right data and insight on
their target with the #1
destination of new and
expecting moms.
Degree Men
Brand building through
scaled digital and social
engagement.
Threadless
Selling product by tapping
into the power of product as
content.
6
Disney
Optimizing existing assets
to drive engagement and
greater brand affinity.
7. mission
|
editorial
defini4on
pla:orm
discovery
|
development
editorial
opera4ons
content
distribu4on
program
op4miza4on
persona
development
|
audience
mapping
who
(and
where)
are
we
trying
to
engage?
how
we
reach
them
as
a
media
producer?
what
is
the
best
experience
to
to
deliver
content?
what
is
our
system
to
create
and
share
engaging
editorial?
what
do
we
use
media
to
circulate
content
to
engage?
how
do
we
relentlessly
improve
to
achieve
business
outcomes?
All
opera9ons
require
a
new
process
10. Q: What kind of content should I create to engage consumers?
A: Interesting and sharable content.
- Utility (tips, tricks, lifehacks)
- Longform (#longreads)
- Podcasts
- Infographics
- Short-Form Video
- Documentary Video
- Spotify Playlists
- Vine + Instagram
- Social Media Contests
- Events
You can create all of the above in-house
or work with publishers (hai, Mashable!)
11. Publishers help brands become
premium content creators* and optimize
distribution across digital platforms.
*So long as legal is on board
What We Do
12. Branded Content
Publishers understand what content resonates most with the
audience. Content produced for partners should be native to the
site’s editorial flow and aligns brand messages directly with their
target consumer. Mashable’s custom content is directly funded by the
advertiser, but 100% controlled/executed by editorial.
1. Develop
Work directly with clients to create an original, compelling content
experience that aligns with brand strategy. The content is built to be
utility-driven and most importantly, shareable! What does the brand
want to be aligned with? Who are they trying to reach? What are the
goals?
2. Distribute
Publisher works with brand to outline publication, promotion, and
social distribution strategies that leverage social reach and secure as
many viewers as possible. YES, the brand should share the content!
3. Analyze
Are you reaching the right audience? How did the audience engage
with the content? Did the content impact brand perception?
