The document discusses paid, owned, and earned media. Paid media involves advertising, owned media are company-controlled channels like websites, and earned media is word-of-mouth promotion. When used together effectively, paid media can drive awareness and owned media engagement, which can lead to earned media mentions that boost social lift. A case study shows how a telco used paid inserts, owned content, and influencers to get a 580% increase in visitors with 64% from earned media sources.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital marketing.
Digital Marketing-The future of the World.This is still the most important element in any digital marketing strategy. Traffic to the website must be generated and, more important, converted to active users. Conversion rate optimization, or CRO, uses analytics and user feedback to turn passive browsers on a website into active users and purchasers of a product or service
Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games
Paid Advertising - Five Forms of Paid Advertising and How You Should Utilize ...Ravi Singh
We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
Digital Marketing Course In Delhi | Digital Marketing Profskulveerdmp
Digital marketing profs provide advanced digital marketing training course in Delhi if you want a good career in Digital marketing come and join digital marketing profs for more detail visit our website : http://digitalmarketingprofs.in/
This presentation brought to you by MavenSocial will show you:
1) Peer-to-Peer advertising (Digital) vs. Traditional advertising
2) The importance of peer-to-peer sharing via social media
3) Industry examples
a. Procter & Gamble
b. Nike
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital marketing.
Digital Marketing-The future of the World.This is still the most important element in any digital marketing strategy. Traffic to the website must be generated and, more important, converted to active users. Conversion rate optimization, or CRO, uses analytics and user feedback to turn passive browsers on a website into active users and purchasers of a product or service
Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games
Paid Advertising - Five Forms of Paid Advertising and How You Should Utilize ...Ravi Singh
We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
Digital Marketing Course In Delhi | Digital Marketing Profskulveerdmp
Digital marketing profs provide advanced digital marketing training course in Delhi if you want a good career in Digital marketing come and join digital marketing profs for more detail visit our website : http://digitalmarketingprofs.in/
This presentation brought to you by MavenSocial will show you:
1) Peer-to-Peer advertising (Digital) vs. Traditional advertising
2) The importance of peer-to-peer sharing via social media
3) Industry examples
a. Procter & Gamble
b. Nike
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Interactive Marketing: Building Brand Awareness & Delivering Results Quinn Sheek
Many marketers make the mistake of defining their interactive marketing strategies in silos: display advertising, search, email, affiliate marketing, etc. As the interactive marketing landscape becomes ever more complex it is becoming critical to have a deep understanding of each digital medium without neglecting the end goal of your marketing efforts. In this session we will discuss the importance of breaking down silos to deliver the best possible results.
What are the social media mega trends for 2012? We discuss the power of the Internet as a communication tool, as well as social media as a marketing tool for every business in 2012.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
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2. Agenda
1) Introduction: Who we are
2) Paid, owned, and earned media - What are they?
3) How the three forms of media work with one another
4) Increasing the market effectiveness when utilized in tandem
5) Case study: major telco company
6) Question and Answers
Mavensocial.com
4. What is Paid Media?
• Brand pays to leverage a channel
• Normally thought of as advertisments
such as display ads or paid searches
• Benefits:
• immediacy, scale, control
• Drawbacks:
• clutter, declining response rate,
poor credibility
Mavensocial.com
6. What is Owned Media?
• Channel and assets that
brand controls
• Media such as blogs,
websites, or twitter
accounts
• Benefits:
• control, longevity,
versatility
• Drawbacks:
• no guarantees, bias source
Mavensocial.com
8. What is Earned Media?
• when customers become the channel
• having brand presence without having to
pay for advertising
• Benefits:
• most credible, key role in most
sales, cost effective
• Drawbacks:
• no control, scale, hard to
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measure
9. Earned Media
Blogs, Facebook,
Twitter, Digg,
Youtube, Word of mouth
Mavensocial.com
10. Working Together
• Paid media has the ability to
create brand awareness
• Owned media has the ability to
create earned media
• Earned media has the ability to
create social lift
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11. Applying All Three
• Paid media is used as a catalyst for
owned and earned media
• Not enough to buy an ad
• Owned media creates brand portability
• Must engage consumers to obtain
earned media
Mavensocial.com
12. Why is Earned Media is so Important?
• Owned media can only take a
company so far
• It is necessary for the
consumer to ‘like’, ‘share’, and
talk about the products and
services
13. There were 500 billion
word-of-mouth
impressions made by
Americans online in 2009
Mavensocial.com
18. MavenSocial was tasked with:
a) lowering costs of the campaign by leveraging
direct mail and amplifying results through
social media
b) determine economic impact of influencers
and capture email opt-ins for follow-up
marketing
Mavensocial.com
19. MavenSocial Campaign Dashboard Overview
All Paid ads FB, Google &
paid bloggers, inserts
200%
Social Lift
Visitor to Opt-in
Conversion Rate
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13%
20. Paid Owned Earned
3% 33% 64%
Top 20 Influencers
Number of Days in Amplification (Paid Media to
(Earned Media) brought
Market Visitors)
Mavensocial.com in
60 Days 580% Lift
20% of the Opt-ins
21. Media 967
1037
777
Earned Media
409 Paid Media 55
37 530
37 518
471
37
Owned Media
217
0
March 1 First Period Second Period Third Period May 16
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22. We Leveraged
Owned Media to drive
Earned Media with the
help of influencers EARNED MEDIA
MAVENSCORE:
Influencer Viral Impact
Score: 66
Brand Impact: 20 (50%)
Top Influencer
Brand Engagement: 32 (80%)
Followers: 14 (70%)
Kevin Linkie:
Male, Oshawa, Beauty, Social Media,
Social, 35-44
23. Campaign Results
Paid:
a) 1,474 paid ads on Google & Facebook
Brought in: 1,474 visitors
b) 3.2M direct mail pieces
Brought in: 2,000 visitors
Earned:
a) Social media influencers & Organic sharing:
Brought in 5,000 visits
Mavensocial.com
24. How Can You Leverage the 3 Media?
Owned Media:
- content creation, complimented by a strong SEO strategy
Paid Media:
- use as a catalyst (not a foundation) that feeds owned &
creates earned media
= no dead ends - everything feeds something else
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25. Overall
1) There are three main types of media: paid, owned, and earned
2) All have the ability to effect one another
3) When utilized properly, the three elements can increase the marketing
effectiveness by considerable amounts
4) Long term relationships are invaluable to have with customers; these
realtationships can be obtained with the ability to communicate directly to
consumers and create engangment
5) It is possible for a company to have all three
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26. JOIN US
Twitter/mavensocial.com
Contact details @Maven_Social
facebook.com /mavensocial
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