Group presentation nov11

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The document is a 2012 project planning submission that discusses the impact of social media on business. It compares traditional media to social media, noting that social media allows for two-way communication versus one-way communication. It outlines benefits such as accessibility through various devices, efficiency through lower costs and time compared to traditional media, and increased customer interaction through feedback, reviews, and involvement. In conclusion, the presentation recommends that businesses leverage both traditional and social media to maximize accessibility, efficiency, and customer interaction.

2012 Project Planning Submission

Social Media
Impact on Business OurCompany - We Make Great things!

Communications

Presented by:
Loreto Chiovitti, Michael Gurman, Leon (Billy) Pham,
Giovanni Zoroddu, Marie-Ève Lepage, and Tiffany Taylor.

OurCompany - We Make Great things!

Agenda
• Traditional Media vs Social Media
• Benefits of Social Media:
▫ Accessibility
▫ Efficiency
▫ Customer Interaction
• Conclusion

OurCompany - We Make Great things!

Comparing …
Traditional Media Social Media
• One-way Communication • Two-way Communication
• Newspaper • Internet
• Magazine • Word of Mouth
• Radio
• Television

OurCompany - We Make Great things!

Accessibility
• Social Media > Traditional Media
• Simple
• Fast
• Open to Anyone

OurCompany - We Make Great things!

Accessibility
• Convenient
▫ Tablets
▫ Smart phones
▫ Computers
▫ Free Wifi

OurCompany - We Make Great things!

Reach
• Over 750 Million users worldwide

• Over 200 Million users worldwide

• Over 700 Billion views

• 55% of the population use Facebook

(cefrio,2011)

OurCompany - We Make Great things!

QC Adults using Social Media
100
90
80
70
60
50
40
30
20
10
0
All Adults 18-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+
(cefrio,2011)

OurCompany - We Make
Great things!

Efficiency

More with less

OurCompany - We Make Great things!

Efficiency

Less costs Less time

OurCompany - We Make Great things!

Efficiency

Costs of social media advertising

OurCompany - We Make Great things!

Efficiency
CPC (Cost per click)
0.49 to 0.90 cents (USD)

CPM (Cost per mile)
0.21 to 0.39 cents (USD)

OurCompany - We Make Great things!

Efficiency

OFFERING: Line-Cook job
45H/week, Salary: 16$/H,
at least 1 year of experience,
Call Gordon Ramsay : (514) 555-6098

OurCompany - We Make Great things!

Time is Money
• 174 Newspapers of information per day.

OurCompany - We Make Great things!

5 Days to Air a Commercial

OurCompany - We Make Great things!

Word of mouth

“If you make customers unhappy in the physical
world, they might each tell 6 friends. If you make
customers unhappy on the Internet, they can
each tell 6,000 friends.”
Jeff Bezos, CEO at amazon.com

OurCompany - We Make Great things!

Word of Mouth

OurCompany - We Make Great things!

Social Network Advertising

OurCompany - We Make Great things!

Using Twitter

OurCompany - We Make Great things!

Customer Involvement

Example: www.my3cents.com

OurCompany - We Make Great things!

Applebee’s Restaurant

OurCompany - We Make Great things!

Feedback

• Comments unfiltered & honest
• Positive/Negative
• Promote/Prevent sale
• „„opinions to be formed quickly and perceptions
to be influenced‟‟ (Saperstein & Hastings)

OurCompany - We Make Great things!

Greater Customer Service
• Discover deficiencies
• Speed & accuracy of responses
• Fix problems
• Change attitude of potential clients
• Customers are involved (2 way communication)

OurCompany - We Make Great things!

Involving Our Customers

‘Businesses can not only listen to customers, they
can invite customers to help shape the
company’’ (Saperstein & Hastings)

OurCompany - We Make
Great things!

Conclusion
• Traditional Media and Social Media
• Benefits of Social Media:
▫ Accessibility
▫ Efficiency
▫ Customer Interaction

OurCompany - We Make Great things!

Questions?

Thank-You
OurCompany - We Make Great things!

Loreto Chiovitti, Michael Gurman, Leon (Billy) Pham,
Giovanni Zoroddu, Marie-Ève Lepage, and Tiffany Taylor.

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Group presentation nov11

1. 2012 Project Planning Submission Social Media Impact on Business OurCompany - We Make Great things! Communications Presented by: Loreto Chiovitti, Michael Gurman, Leon (Billy) Pham, Giovanni Zoroddu, Marie-Ève Lepage, and Tiffany Taylor.

2. OurCompany - We Make Great things!

3. OurCompany - We Make Great things! Agenda • Traditional Media vs Social Media • Benefits of Social Media: ▫ Accessibility ▫ Efficiency ▫ Customer Interaction • Conclusion

4. OurCompany - We Make Great things! Comparing … Traditional Media Social Media • One-way Communication • Two-way Communication • Newspaper • Internet • Magazine • Word of Mouth • Radio • Television

5. OurCompany - We Make Great things!

6. OurCompany - We Make Great things! Accessibility • Social Media > Traditional Media • Simple • Fast • Open to Anyone

7. OurCompany - We Make Great things! Accessibility • Convenient ▫ Tablets ▫ Smart phones ▫ Computers ▫ Free Wifi

8. OurCompany - We Make Great things! Reach • Over 750 Million users worldwide • Over 200 Million users worldwide • Over 700 Billion views • 55% of the population use Facebook (cefrio,2011)

9. OurCompany - We Make Great things! QC Adults using Social Media 100 90 80 70 60 50 40 30 20 10 0 All Adults 18-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+ (cefrio,2011)

10. OurCompany - We Make Great things! 36.4% Activities Create Content 40.6% Relay Information 52.2% Maintain a profile 55.7% (cefrio,2011) Interact with Others 69.9% Consult Content

11. OurCompany - We Make Great things!

12. OurCompany - We Make Great things! Efficiency More with less

13. OurCompany - We Make Great things! Efficiency Less costs Less time

14. OurCompany - We Make Great things! Efficiency Costs of social media advertising

15. OurCompany - We Make Great things! Efficiency CPC (Cost per click) 0.49 to 0.90 cents (USD) CPM (Cost per mile) 0.21 to 0.39 cents (USD)

16. OurCompany - We Make Great things! Efficiency OFFERING: Line-Cook job 45H/week, Salary: 16$/H, at least 1 year of experience, Call Gordon Ramsay : (514) 555-6098

17. OurCompany - We Make Great things! Time is Money • 174 Newspapers of information per day.

18. OurCompany - We Make Great things! 5 Days to Air a Commercial

19. OurCompany - We Make Great things!

20. OurCompany - We Make Great things! Word of mouth “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at amazon.com

21. OurCompany - We Make Great things! Word of Mouth

22. OurCompany - We Make Great things! Brand Awareness Helps Build Awareness

23. OurCompany - We Make Great things! Social Network Advertising

24. OurCompany - We Make Great things! Using Twitter

25. OurCompany - We Make Great things! Customer Involvement Example: www.my3cents.com

26. OurCompany - We Make Great things! Applebee’s Restaurant

27. OurCompany - We Make Great things! Feedback • Comments unfiltered & honest • Positive/Negative • Promote/Prevent sale • „„opinions to be formed quickly and perceptions to be influenced‟‟ (Saperstein & Hastings)

28. OurCompany - We Make Great things! Greater Customer Service • Discover deficiencies • Speed & accuracy of responses • Fix problems • Change attitude of potential clients • Customers are involved (2 way communication)

29. OurCompany - We Make Great things! Involving Our Customers ‘Businesses can not only listen to customers, they can invite customers to help shape the company’’ (Saperstein & Hastings)

30. OurCompany - We Make Great things!

31. OurCompany - We Make Great things! Conclusion • Traditional Media and Social Media • Benefits of Social Media: ▫ Accessibility ▫ Efficiency ▫ Customer Interaction

32. OurCompany - We Make Great things! Questions?

33. Thank-You OurCompany - We Make Great things! Loreto Chiovitti, Michael Gurman, Leon (Billy) Pham, Giovanni Zoroddu, Marie-Ève Lepage, and Tiffany Taylor.

Editor's Notes

Purpose: review research findings and report back to board of directorsIntro: Loreto
Giovanni
Giovanni
Giovanni
Giovanni
Giovanni
Purpose: review research findings and report back to board of directorsIntro: Loreto

Group presentation nov11

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