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1. Using Facebook Advertisements

2. Producing and acquiring profitable final results from
FaceBook advertisements does call for understanding
quite a few things.

3. As the number of people going to Facebook grew, so did
the amount of businesses enticed to the notion of
advertising on the site. While people chatted and
uploaded information of all sorts, they would certainly
see the ads and possibly be encouraged to purchase.

4. However, bigger businesses such as Gap, J C Penny,
GameStop (to name a couple) have closed down their
Facebook pages for good. Why would they do that?

5. To be successful in social media marketing, it's more
than just communicating with your audience and
spending a great deal of money. Its a continuous battle,
a garden that has to be tended.

6. FaceBook is certainly a far better marketing platform for
small to medium sized businesses who're attempting to
develop brand-awareness. With FaceBook
advertisements, smaller and less well-known businesses
can much more properly personalize their method of
advertising.

7. Statistics show that over 50% of people will recomend a
brand to a friend, and 25% will only buy right after
reviewing positive social comments about the product
and/or service.

8. Develop and Rotate FaceBook Ads Routinely

9. FaceBook earns money each time somebody clicks on an
ad, just like Google Adsense. In this medium people are
less inclined to shop. Most who go to FaceBook wish to
hang out with their close friends but by making eye-
catching ads and changing them, usually your business
can get past "banner blindness".

10. Facebook gets a little commission every time an ad is
clicked. Spinning your ads indicates even more clicks -
even more traffic for you, more profits for them.

11. Know Your Target Market

12. Target marketing is the difference between a shotgun
approach or using sniper rifle precision. Having a
shotgun you might have a large area of influence, with
low effect. Having a sniper rifle and targeted marketing,
you've got a modest location of influence with
cataclysmic impact.

13. As you'll find several approaches to focus on and drill
down into your target marketplace, you may decide to
use a "bin" to automate your target market place and
niche specific ads.

14. Monitoring FaceBook Ads

15. Here's the bottom line when it comes to running
Facebook advertisements. The advertisements will cost
you money. Tracking software will help you to analyze
and look objectively at your results. Cash has no
emotion, so show no mercy with regards to making a
profit. If an advertisement is not yielding profit, pull it.

16. Understanding which audience responds better with
specific ads is essential to your success in this industry.
Adjusting to the information by tweaking your ads or
targeting a different demographic are worthy
techniques.

17. Targeting FaceBook Ads to Friends of Connections

18. Facebook users, on average, have about 130 friends. Just
how can you connect with these friends? Simple.
Facebook currently has a way to do that, where you can
easily target the friends of users who are connected to a
specific page, group, application, etc. Tracking is key for
this to work nonetheless.

19. Examination Different Landing Pages

20. If you have different ads in diverse regions of the
FaceBook page you can now direct users to any one of
them. Experiment and test to find out which
advertisements are converting much better, then
optimize these pages.

21. In case your FaceBook ads are there to attract leads, you
could also recreate your website's lead capture page
inside your FaceBook page and send certain users to that
page.

22. While you could not see the best results with Facebook
ads, you can gain some useful insight as to which
demographics are thinking about your product when
compared with others. This info could possibly assist you
in marketing campaigns outside of Facebook.

23. In case your click thru rates stinks, select their CPC
solution rather than their cost per action.

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