The document discusses the visual design conventions used across the magazine's front cover, contents page, and double page spread (DPS). Some of the key conventions discussed include large, distinctive headings; a variety of prominent images featuring famous faces; a consistent pink-based color scheme; and unique backgrounds ("mise-en-scene") for the images. Fonts are also used variably in different sizes and colors to draw attention to specific elements on each page like the masthead and subheadings. Overall, the document analyzes how visual design elements like headings, images, colors, backgrounds, and fonts are similarly and distinctly applied across the magazine pages.