App User Acquisition Strategy Best Practice – Top ElevenDevGAMM Conference
Nordeus implemented a multi-pronged user acquisition strategy for their Top Eleven mobile game that focused on building brand awareness, acquiring installs at scale, and optimizing for ROI. They launched a campaign with soccer star Jose Mourinho to raise awareness in key markets. This led to a 40% brand uplift and 60,000 app downloads in 6 weeks. They also optimized advertising on Google platforms like Play Store search ads, achieving 835% higher installs and positive ROI. Their next step was exporting the game globally by creating over 200 campaigns across 17 languages on search, display, and video formats.
The document provides information on using analytics and personalized engagement campaigns to improve user retention strategies for apps. It discusses pairing real-time analytics with campaigns, segmenting and analyzing user funnels to understand drop-off points, comparing user cohorts to see what drives retention, and using lifecycle optimization to experiment with different engagements and automate user journeys through app stages. The goal is to maximize user retention, lifetime value, and overall business metrics.
Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
AppPrizes is a platform that allows Facebook app developers to increase user engagement and monetization by offering real prizes to top-performing users. Developers integrate a simple iframe to offer prize categories and contests within their apps. AppPrizes handles prize fulfillment and provides analytics to track the impact on metrics like page views and revenue. Testimonials from developers saw increases in user engagement from 18-43% and page views from 89% after integrating AppPrizes contests into their apps.
App User Acquisition Strategy Best Practice – Top ElevenDevGAMM Conference
Nordeus implemented a multi-pronged user acquisition strategy for their Top Eleven mobile game that focused on building brand awareness, acquiring installs at scale, and optimizing for ROI. They launched a campaign with soccer star Jose Mourinho to raise awareness in key markets. This led to a 40% brand uplift and 60,000 app downloads in 6 weeks. They also optimized advertising on Google platforms like Play Store search ads, achieving 835% higher installs and positive ROI. Their next step was exporting the game globally by creating over 200 campaigns across 17 languages on search, display, and video formats.
The document provides information on using analytics and personalized engagement campaigns to improve user retention strategies for apps. It discusses pairing real-time analytics with campaigns, segmenting and analyzing user funnels to understand drop-off points, comparing user cohorts to see what drives retention, and using lifecycle optimization to experiment with different engagements and automate user journeys through app stages. The goal is to maximize user retention, lifetime value, and overall business metrics.
Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Building a successful cpi campaign a how to guideAppnext
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
AppPrizes is a platform that allows Facebook app developers to increase user engagement and monetization by offering real prizes to top-performing users. Developers integrate a simple iframe to offer prize categories and contests within their apps. AppPrizes handles prize fulfillment and provides analytics to track the impact on metrics like page views and revenue. Testimonials from developers saw increases in user engagement from 18-43% and page views from 89% after integrating AppPrizes contests into their apps.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
The document outlines a marketing campaign plan to target tier 2 cities in India with college populations like Nashik, Agra, and Meerut by setting up kiosks offering free 1 month video subscriptions in exchange for likes and shares, as well as using QR codes, alternative app stores, app awards, influencer bloggers in the banking sector, and blast messaging to banking coaching hubs over 3 months with an expected installation target of 325,800 to 400,000 people at a total expense of 68,000 rupees.
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
This document provides tips and strategies for user acquisition and app launch. It discusses preparing a PR toolkit, pitching to journalists, running burst and sustained ad campaigns, optimizing targeting, creatives and bids. It emphasizes having a launch plan and timeline, using multiple acquisition channels, and following burst campaigns with sustained user campaigns. Retargeting is highlighted as a way to recover churn and increase lifetime value. Measurement of key metrics like retention and ROI is also covered.
This document summarizes MobileAppTracking, a service that allows mobile app developers to track installs from various marketing channels, attribute installs to specific sources, and analyze user engagement metrics. Key features include tracking installs from ad networks and direct publishers without device IDs, sending conversion data to third parties, and providing real-time analytics on a dashboard. Developers need only integrate one SDK to track installs and events across multiple campaigns.
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
The document summarizes key lessons from a 3-day masterclass on monetization. It discusses frameworks for analyzing user behavior like RFM analysis and lifecycles. It also covers optimizing user journeys through funnels, segmentation, and testing engagement campaigns. The goal is to understand user patterns to increase retention, engagement, and monetization through personalized automated campaigns.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
The document discusses user engagement for mobile apps using a framework called AIC (Acknowledgement, Interest, Conversion). It notes that traditional metrics like DAUs and MAUs don't capture engagement. The AIC framework measures user progress through Acknowledgement of the app, Interest in its content, and Conversion actions like purchases. Applying this framework across industries can help understand product-market fit, when to scale user acquisition, and whether CRM campaigns are effective. Building successful engagement requires eliminating data silos, aligning on core metrics like AIC, and adopting an experimentation mindset.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
Appographics is a method of targeting audiences on mobile apps by segmenting apps into logical groupings based on the type of app and how consumers use it. This allows marketers to more easily reach audiences attracted to certain app types. Data shows click through and conversion rates vary significantly by app type, with games generally having lower conversion rates as users remain engaged in gameplay. Testing campaigns across different appographic segments can help identify high performing groups to focus advertising impressions on and optimize direct response campaigns.
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
EasyHashtag is a tool that provides real-time hashtag tracking, visualization widgets, and analytics for brands' hashtag campaigns. It aims to make hashtag campaigns easier, quicker, and cheaper for brands and more profitable for social media agencies. The tool currently offers eight visualization widgets and basic tracking and analytics. It is seeking $80,000 in funding over one year to further develop the product and market it to social media agencies, broadcast networks, live events, and other businesses.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
The document outlines a marketing campaign plan to target tier 2 cities in India with college populations like Nashik, Agra, and Meerut by setting up kiosks offering free 1 month video subscriptions in exchange for likes and shares, as well as using QR codes, alternative app stores, app awards, influencer bloggers in the banking sector, and blast messaging to banking coaching hubs over 3 months with an expected installation target of 325,800 to 400,000 people at a total expense of 68,000 rupees.
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
This document provides tips and strategies for user acquisition and app launch. It discusses preparing a PR toolkit, pitching to journalists, running burst and sustained ad campaigns, optimizing targeting, creatives and bids. It emphasizes having a launch plan and timeline, using multiple acquisition channels, and following burst campaigns with sustained user campaigns. Retargeting is highlighted as a way to recover churn and increase lifetime value. Measurement of key metrics like retention and ROI is also covered.
This document summarizes MobileAppTracking, a service that allows mobile app developers to track installs from various marketing channels, attribute installs to specific sources, and analyze user engagement metrics. Key features include tracking installs from ad networks and direct publishers without device IDs, sending conversion data to third parties, and providing real-time analytics on a dashboard. Developers need only integrate one SDK to track installs and events across multiple campaigns.
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
The document summarizes key lessons from a 3-day masterclass on monetization. It discusses frameworks for analyzing user behavior like RFM analysis and lifecycles. It also covers optimizing user journeys through funnels, segmentation, and testing engagement campaigns. The goal is to understand user patterns to increase retention, engagement, and monetization through personalized automated campaigns.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
The document discusses user engagement for mobile apps using a framework called AIC (Acknowledgement, Interest, Conversion). It notes that traditional metrics like DAUs and MAUs don't capture engagement. The AIC framework measures user progress through Acknowledgement of the app, Interest in its content, and Conversion actions like purchases. Applying this framework across industries can help understand product-market fit, when to scale user acquisition, and whether CRM campaigns are effective. Building successful engagement requires eliminating data silos, aligning on core metrics like AIC, and adopting an experimentation mindset.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
Appographics is a method of targeting audiences on mobile apps by segmenting apps into logical groupings based on the type of app and how consumers use it. This allows marketers to more easily reach audiences attracted to certain app types. Data shows click through and conversion rates vary significantly by app type, with games generally having lower conversion rates as users remain engaged in gameplay. Testing campaigns across different appographic segments can help identify high performing groups to focus advertising impressions on and optimize direct response campaigns.
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
EasyHashtag is a tool that provides real-time hashtag tracking, visualization widgets, and analytics for brands' hashtag campaigns. It aims to make hashtag campaigns easier, quicker, and cheaper for brands and more profitable for social media agencies. The tool currently offers eight visualization widgets and basic tracking and analytics. It is seeking $80,000 in funding over one year to further develop the product and market it to social media agencies, broadcast networks, live events, and other businesses.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
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E: huyen@adasiaholdings.com
Skype: huyen.bi
Thank you for your interest in AdAsia Digital Platform. Please feel free to contact us if you have any other questions. We look forward to discussing how we can help you achieve your digital marketing goals.
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
The Definitive Guide to CPI Campaign Set-up and Optimization. October 2015Appnext
As a business professional, you know that mobile can play a huge role in meeting your business objectives.But how do you get there?.What does it take to balance the strategy, processes, technology, and collaboration required to make mobile a success.? Join us for The Definitive Guide to CPI Campaign Set-up and Optimization. The What, Why, and How of Apps Promotion to boost the campaign performance.
Opinen is an opinion gathering platform and audience engagement tool, that increases the user engagements with enterprise level blogs and news media websites
This document discusses AppsFlyer, a mobile marketing analytics platform. It allows advertisers to track users from ad exposure to installation and in-app behavior across different channels. AppsFlyer's platform provides attribution, optimization, and reporting features to help advertisers measure the success of their mobile campaigns. It also offers tools like universal deep linking to improve user experiences across devices and platforms. AppsFlyer works with over 1,000 partners and measures mobile traffic, installations, and apps for thousands of advertisers worldwide.
This document discusses mobile engagement as both a crisis and an opportunity. It begins by outlining the growing amount of time users spend on mobile apps and the high percentage of apps that are used only once before being deleted. The document then frames this as a potential mobile engagement crisis. It proposes addressing this issue through focusing on the app lifecycle stages of acquire, engage & grow, and retain users. Specific tactics are provided for each stage, such as app store optimization for acquisition, push notifications and in-app messages for engagement, and personalized messaging for retention. The presentation argues that segmentation, targeting messages to the right users through multiple channels, and driving conversions can help shift engagement in a positive direction.
1) The document provides guidance on setting up a successful cost-per-install (CPI) campaign using the Appnext platform, outlining key steps like app set-up, campaign set-up, tracking, and activation testing.
2) It recommends starting with a network campaign to target all publishers within selected regions before transitioning to direct-buy campaigns with curated publisher lists.
3) Tips are provided for optimal CPI rates, geo targeting, creative testing, integration of different tracking methods, and ensuring campaigns are properly activated before payment.
ayeT-Studios is a rewarded ads platform that connects publishers and advertisers. Their offerwall allows users to access premium content by completing offers from advertisers. Publishers can view traffic insights on their 300+ active publishers and 3,000+ campaigns. Advertisers can run campaigns with different payment models, including CPI, CPE, CPA, and CPL. ayeT-Studios has worked with over 725 advertisers to successfully run over 140,000 campaigns.
YeahMobi is a global mobile performance marketing platform that offers multiple marketing solutions including a performance network, native ads, programmatic advertising, social media marketing, and search engine marketing. They help apps and games acquire new users and monetize traffic across 147 billion monthly ad impressions. YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
YeahMobi is a global mobile performance marketing platform that helps apps, games, and businesses acquire new users and monetize traffic through multiple solutions. It offers a performance marketing network reaching over 147 billion monthly ad impressions, programmatic advertising, social media marketing, search engine marketing, and native ad monetization solutions. Founded in 2011, YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
1) Mobile commerce is increasingly important for Brazil and Latin America as consumers use mobile more to make purchases. Mobile's share of retail ecommerce transactions is growing significantly year-over-year.
2) Apps are the most effective channel for mobile user engagement, driving higher conversion rates than mobile browsers. However, without active engagement, many users stop using apps quickly after installation.
3) Criteo offers solutions like InApp Retargeting and RoadRunner to help retailers re-engage valuable mobile app users and drive additional purchases and conversions. These solutions use techniques like app advertising, deep linking, and SDK integration.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
Mobupps is a one-stop shop for mobile marketing that manages over $4.1 billion in monthly impressions across 30+ countries. They operate a trading desk integrated with 150+ publisher networks and an ad network platform including over 1500 direct app publishers. Mobupps specializes in quality user acquisition, app promotion, and burst campaigns to boost apps to the top of charts with funds-back guarantees.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
2. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting App Campaign
Within 24 hours, delete more than 70%
apps
1 month later, persistence rate of below
1%
User that is not interested in the contents
Temporary increasing effect simply with
only number of installation
Are you happy with the Reward App Advertisement?
With the Self App Installation of user, we will find true users.
The most accurate strategy for true usersㅣ ㅣ
3. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting App Campaign
Review-type installation advertisement that induces autonomous installation
(Non-reward CPA)
Find Users that are only interested in the App
Non-reward Advertisement
• Pure app introduction advertisement with no
price of income or prize event
• No access when having no interest on the App
CPA Advertisement
• Charge advertisement fee when user executes
app after installation
App download Install Execute
Use personal posting based on contents
Contents-based and Search-based advertisement
• Advertisement based on app introduction based on pure personal posting are
based on contents, and access is made by searching on portal
(Customer Active Access Method)
4. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting Method
Install app directly from the posted document based on the execution after having enough
recognition about the app.
Search Select Detect Install
Search with the keyword
with user
Select the most appropriate
posting based on search result
Understand what kind of app
it is after understanding post
Organic user with purpose
for pure app use
Smart Phone Game
Review-type introduction
using personal media
(Enter installation advertisement)
App installationsearch
5. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting’s Powerful Channel
Naver blog
• Possess Blogger Marketing Platform
• 60,000 active member bloggers
• Operate online experience group per case
• PV3.4 million cases per 10 reviews
Media posting to find true users
Example posted on
Naver
6. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting’s Powerful Channel
Kakao story
• Easiest posting possible
• Medium with arrival
• No forced push
• Smart Posting Members 30% used
from 80,000 users
Media posting to find true users
Example posted on
Kakao Story
7. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting’s Powerful Channel
facebook
• 170 possessed pages
• 15 Facebook Stars
• Around 9 billion subscribers
• Delivery to average of 100,000
people per each cycle
Media posting to find true users
Example posted on
Facebook
8. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting App Campaign Execution Case
Date Click Install Change
2015-04 32375 7173 7155
2015-05 71115 7718 7715
Date Click Install Change
2015-07 84365 20913 20833
2015-08 87623 13945 13890
Date Click Install Change
2015-06 87648 3418 3375
2015-07 399555 14865 14820
2015-08 73568 3738 3725
Smartposting App Campaign is
Created subordinately by views, clicks, and post of a great amount.
Only installation and change can charge the advertisement fee.
Reasonable and Effective Advertisement Campaign
9. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting’s App Campaign Advertisement Advantages
Advantage of Smartposting
Exact and detailed targeting
Because the app is installed after passing the process of
search/selection/detection, we only target the true users who
have true interest.
Autonomous installation and high persistence rate
The deletion rate is low through exact target, and the
frequency for re-use is high.
Strong Illegal Click Prevention System
Illegal advertisement and illegal actions are tracked that seek
income through the access of repeated IP, immediate click
during access, and access through blacklist IP. We prevent
original illegal click to execute efficient advertisement.
Overall Advertisement Effect that is not Charged
All posts are posted for free through personal media
campaign execution. Through this, recreation of expansion,
views, and clicks are subordinately created.
Advertisement fee is charged when executing the app after
installing.
Advertisement is exposed and expanded through various channels and platforms.
Induce interest and fun of users through exact targeting.
10. Smartposting App campaign
Non Reward CPI Platform Smartposting
any Apps is together with Smartposting.
Most advertisers establish deep liability through reasonable service and high efficiency of smartposting.
11. Smartposting App campaign
Non Reward CPI Platform Smartposting
Smartposting SDK Connection / Campaign Execution
SDK
Connection
Smartposting – App Campaign SDK
Is connected to the main tracking solution of the world.
Executing
Campaign
We will do the best to execute reasonable and efficient
advertisement fee..