EasyHashtag is a tool that provides real-time hashtag tracking, visualization widgets, and analytics for brands' hashtag campaigns. It aims to make hashtag campaigns easier, quicker, and cheaper for brands and more profitable for social media agencies. The tool currently offers eight visualization widgets and basic tracking and analytics. It is seeking $80,000 in funding over one year to further develop the product and market it to social media agencies, broadcast networks, live events, and other businesses.

1. EasyHashtag
Track, Visualize and Measure
Hashtags

2. EasyHashtag
To make it easier for Brands to build
campaigns around Hashtag by providing real
time tracking, easy to use plug n play widgets
for visualization and detailed analytic
measurement of entire Campaign.

3. The Problem
• Every brand executes Hashtag based
contest/campaigns on twitter but they get restricted
to twitter interface.
• Hashtag campaigns can be made interesting through
visualization which can be used in Campaign
Microsites, Live Events and Broadcast.
• These real time visualization encourages audience
to participate and interact with brand.
• Building these from scratch takes lot of time, effort
and cost.

4. Our Insight
• Our tool will provide real time tracking of Hashtags, so
brands don’t need to worry about Social API Integration.
• It would also provide beautiful widgets which can be used
as plug n play with several customization option.
• New widgets and new theme options for older widgets are
added periodically so that Brands don’t need to repeat.
• Brands can build custom logic over our simple API’s and
build their own Visualization.
• By providing analytics we would be one stop tool for
everything about Hashtag Campaign.
• For e.g. Kotak Mahindra’s Hashtag Banking is completely
based on Real time hashtag tracking. Concept similar to
that can be implement using our tools and API’s

5. Plug n play Widgets
• Sample visualization widgets like 3D Tweet Globe, Tweet Wall,
User Avatar Wall, Photo Wall, Tweet Mapping, Twitter Battle etc.

6. Campaign Measurement
• Detailed Analytics with raw tweet and user data for the
entire Hashtag Campaign

7. Our Business Proposition
• Connect with Social Media Agencies and present our tool and
explain how they can pitch more to their Client using our tool
and generate more revenue.
• Reach out to News Networks to use tool for visualization in their
broadcast since Hashtag trending is the new fad especially in
News and Sports Broadcast Networks.
• Connect with event organizers to promote use of Tweet
visualization for Live events and seminars.
• Reach out to restaurant, pubs and mall to use widgets to
encourage customers interact with their brand on Social
Platoform. Sample usecase - Tweet using #songrequest and
@rudelounge to request for a song to play.

8. How the business process will work
Approach brand and explain tool benefits,
also provide platform for brands to come
and sign up for the free limited tool usage.
Assist brands in setting up widgets and
understanding analytics.
Generate recurring revenue based on
Brands usage of tools.

9. Proof of Concept
• We have already built the first release of the tool with 8
visualization widgets and real time tracking and
Measurement. (http://www.easyhashtag.com/)
• We have approached 3 Social Media agencies and have
received favorable reviews. The agencies are in process of
pitching campaign based on our Visualization to Clients.
• Free sign up was launched on March 1st, 2015. We have
since then got 12 sign ups till March 5th.
• Social Media Agency Mindshift Interactive used our tool for
tracking their Hashtag Campaign #InHerShoppingBag for
Palladium Mumbai.

10. The Market Size and Potential
Hashtag is
growing and
so are
Campaigns
around it.
Increasing use of
Digital activities
during Live Events.
More than 150
Social Media
Agencies in India
alone
Not just twitter,
every Social
Platform now uses
Hashtags.
e.g Instagram.
Increasing use of
Hashtags in
broadcast News
Network, Times
Now being best
example
Every Brand now
executes in an
average 2 Hashtag
Campaigns every
month

11. Competition Mapping
• Flowics
– Only tool which comes close to features that we
intend to provide.
– Does not provide single solution for Visualization
and Analytics.
– Yet to penetrate market in many countries like
India.
• Stackla
– A bit similar to us, but limited to custom solutions.

12. • Brands get cheaper, easier and quicker
solutions for their Hashtag Campaigns.
We make Hashtag
Campaign easy, quick
and inexpensive.
• Social Media Agencies get better profit
margins and can provide lot more to their
clients in their Hashtag Campaigns.
Social Media
Agencies would love
us.
• We make building Widgets simple with just
few clicks. Can be used by people without
any need of development knowledge.
Anyone can build
using our tool.
Core Strategy – Why will EasyHashtag work?

13. What’s the Financial Model of EasyHashtag?
Build long
term equity
Earn quickly
after launch
Invest
upfront
Invest in team and
building Product
From usage of tools
by brands in terms
of recurring
payment.
Directly connect
with Bigger brands
with dedicated
setup and unlimited
usage.
Provide custom
complex solution to
brands based on
Hashtag e.g. Hashtag
Banking etc.
From customization
development work
based on our tool.

14. What are we looking for?
• 80,000 US$ cash investments (covers 1
years of cash cost and basic Capex)
• Introductions to potential customers and
technology blogs to cover our tool.

15. 80000 US $ over 1 years to be used for:
Cost for Development.
Cost per
month in US$
Costs for 12
months in US$
Notes
Salary Cost of 2 founders 1,500 18,000 Co-founder
Occupancy Cost 500 6,000
Office rent for 8-10 seater office in
South Mumbai
General Office Overheads 150 1,800 General office costs
Technology Costs 400 6,000 Costs of Hosting, Bandwidth, etc.
Developer – 3 , Designer – 1,
marketing – 1, Admin/Accounts -
1 3,000 36,000
Averaged at 500 US$ per person per
month
Travelling and Accommodation 150 2,400 Local traveling, etc.
Marketing and Advtg 1,000 12,000
Test marketing, PR costs, Facebook
Google Ads etc.
TOTALS 6,650 79,800

16. Revenues Potential from Target Customers
Target
Customers
Addressable
Audience
% who
convert
Revenue per
user – per
month
Revenue
Potential
per month
Social Media
Agency
500+ 15% 100$ 7,500 US$
Broadcast
Networks
20+ 20% 500$ 2,000 US$
Restaurant,
Pubs
1000+ 5% 100$ 5,000 US$
Live Events 100+ 10 % 100$ 1000 US$
Custom
Solutions
200+ 5% 1000$ 10,000 US$
Total 25,000+US$

17. Our Threats/Deaths/Weaknesses
• Reluctance of Social Media Agency to accept
new tools.
• Agencies may use the tool only when clients
guarantee a campaign.
• Difficulty in approaching pubs, restaurants
owners as they are generally not active on
digital platforms.
• Difficulty in reaching out to right person in
Broadcast Networks.

18. Outcome of the Business
Exit via M&A
Acquisition by a bigger companies who are
into tool for Social Platforms.
Acquisition from a Social Media Agency to
get a proprietary tool.
Acquisition by Major Broadcast Network
companies like Times Group

19. The Founders
Vishwesh M. Shetty
With 4+ years
experience as Social
Apps Developer knows
in out about Social
API’s.
Alazhar Kapadia
Web, Android and
Database expert.
Manages the database
activities and keeps the
system stable.

20. Did you have these Q’s in mind?
Q – Aren’t there many product for Data Visualization?
A – Yes, but these Visualizations are about analytics/stats.
Like Pie Charts, plot graphs etc. or visualization that looks
good for Info-graphics. Our Visualization is intended for
audience and to encourage people to participate.
Q – Will the pricing be monthly recurring or project based.
A – We intend to provide both option but monthly recurring
would be much cheaper than project based, this will make
people prefer monthly recurring and use the product
much often.

21. Thank you for your attention!
Contact: vishwesh.shetty@easyhashtag.com