Opinen is an opinion gathering platform and audience engagement tool, that increases the user engagements with enterprise level blogs and news media websites

1. Abhinav Chauhan
+91 9560852706
Gurgaon/ Delhi
www.opinen.co
O P I N E N

2. OPINEN collects opinions in a simple agree and
disagree format, on:
• Pressing issues
• Recent news
• Trending topics
• Government policies
OPINEN quantifies the outcome of debates and
publish how people stand on the issues.
OPINEN allows users to interact with news in an
intuitive way
OPINEN APP

3. Embedded opinions and API
• To improve user engagement & relationship on enterprise
level blogs and websites.
• News media websites can create & embed opinions in their
content. Opinions allow users to engage with their content
with a single click without signing in etc.
• Monetise this engaging section using native advertisements.
Actionable notifications for apps.
• Improve engagement on mobile applications for our
enterprise customers using actionable notifications.
Others
• Analytics dashboard etc.
OPINEN API (AUDIENCE DEVELOPMENT TOOLS)
OPINEN ADS
ACTIONABLE
NOTIFICATIONS

4. BIGGER VISION
Consolidate opinions from all sources:
• Online news websites, blogs, publishing channels.
• News media
Represent the“unbiased opinion”of general public on different topics.
Provide tools that increase the audience involvement with online news. Even low
motivated users can interact in an easy & intuitive way.
Quantify the outcome of debates, opinions & discussions.
Become a social listening tool that represents the public opinion. Work with policy
makers and advocacy groups to bridge the gap between people and governments.

5. News websites & blogs use comments to increase their
user involvement with the content.
The commenting systems work either with guest logins or
use social identities which are overhead for the readers.
Because of these steps:
The motivation for the engagement decreases.
Repeat rate to comment on other news decreases.
It’s difficult to find out the author analytics.
OPINEN offers a single click engagement platform,
without asking social identity of a person. The
engagement with the content is reduced to a single
click.
We quantify and displays audience stand on the
particular news. This motivates users to interact with
the news.
Not only engagement, it also increases the
credibility of the content with the users.
PROBLEM STATEMENT SOLUTION
SUPPORTING STATEMENTS
Readers always have an opinion on the news
watched or read.
Recent perception that the media is biased, Opinen
shows the stand of general public on the news.

6. REVENUE STREAM #1
1. “Revenue Sharing”with customers from Native advertisements
Provide API to our customers to create and embed opinions on their webpages.
• Because opinions are likely to be most engage able part of the web-page, a highly targeted ad
will be placed below it. It’s likely to attract high CTR with above average CPC.
Revenue from: 50-50 revenue sharing model with customers; Monthly subscription for analytics.
Customers: Blogs, News and Publishing Media websites.
Similar proven models: vuukle.

7. REVENUE STREAM #2
1. Provide actionable notifications (for mobile applications).
Use Opinen API & SDK to add actionable notifications on opinions and increase user engagement
with the application.
Customers: News Channel Applications like TOI, Times Now etc.
Revenue from: Monthly subscription.
Example: Cancel icon on the notifications during swipe/ push down will be replaced with Agree/
Disagree.

8. OTHER POSSIBLE REVENUE STREAMS
1. Social Listening Tool (Opinen App)
• Perform high level sentiment analysis on user opinions on similar news.
• Such data can be used by news agencies, advocacy groups, political parties, political consulting groups.
Example: Brigade.
2. Political Consulting (Opinen App)
• Partner with political parties to shape their policies and agendas. Example: Brigade.
3. Provide data to Voting Channels for News media (SMS/Short-code polls on elections)
• Partner with governments and media houses to cover polls on elections via app, web, mobile, sms,
short-codes etc

9. MARKET SIZE
Space: Internet Display Ads
Scope: Global
“Internet display ads”spend (Global) 2016: $74B
“Internet display ads”spend (India) 2015: $150M
Source1 Source2
CUSTOMER SEGMENTS
News Daily Websites
• www.ndtv.com
News & Media Publishing websites
• www.indianexpress.com
Blog Pages
• www.thelogicalindian.com
USER SEGMENT
Online news consumers

10. GO TO MARKET STRATEGY
Mobile & Web Apps
• Traditional digital & social media
marketing of apps.
• Plan “One week debate fest” program
in tier 1 universities & schools.
• Users will earn credits for
interaction with the app.
• Partner with online wallets to
convert the credits into prizes for
top performers.
• Continue with this program in other
campuses.
• Influencer marketing
• PR
• Activists, journalists etc.
1 API Tools
• Business development & Sales
• Reach out to enterprise level blogs
and sell API Tool features.
• Reach out to news dailies &
publishing websites to use API tool.
• Provide multilingual support to expand
to local players.
• Continue to partner with global market
players.
2
For detailed roadmap, see: https://trello.com/b/YOSkxZSV

11. PRODUCT ROADMAP
Mobile & Web Apps
• Gamification
• Provide credits to users when
users create content, interact
with app and invite friends etc.
• Verified, influencer badges etc.
• Networking Features:
• Follow/ support etc.
1 API Tools
• Opinen API
• Create & embed opinions on a
partner’s website.
• Provide engagement analytics: how
users interact with the content etc.
• Planned:
• Actionable Mobile Notifications
• Multilingual support
• Analytics Dashboard
• Admin panel
2
Live roadmap, see: https://trello.com/b/HJuHcytE

12. TEAM
Abhinav Chauhan
Founder
Strategy, Product Manager, UX, Marketing.
Utkarsha Singh
Business Development & Marketing
Marketing, Sales & Content Manager
Previously with Zappka
Asheesh Paswan
Full Stack Developer
Previously with Softgen Tech.
Others/ Part-time/ Interns:
Shivani Tanwar (Content)
Abhilash Nautiyal (Content)
ASKING FOR
$ Angel Round of $250K
To be utilised on:
10%
35% 55%
Product development,
Technology,
Team Development,
Salaries & Stipends
Marketing Expenses,
Sales,
Client & User
Acquisition
Operational Expenses:
Subscriptions, servers,
Admin, Space etc.

13. COMPETITORS/ SIMILAR PLATFORMS
We are inspired from:
BRIGADE
NY based, Sean Parker backed startup. Their focus is to cover 2016 presidential elections.
Brigade simply gather opinions on policies made by the political parties and generic social issues in US.
Others:
VUUKLE
An user engagement API…works with clients like TheHindu, DeccanChronicle, TheIndianExpress etc.
Their user engagement tool looks like:
INSHORTS
News in 60 words