This is the full slidedeck of the fourth session of our Smartees Summer School on the How to market, research? In this session, Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards) elaborates on how to bring research to life involving the entire organization.
Presented by Anouk Willems, Anita Peerdeman & Tom De Ruyck (InSites Consulting) at MIE 2015 on Thursday February 5, 2013.
Het genereren van impact is misschien wel DE grootste uitdaging voor de marktonderzoeker van vandaag. Maar hoe denken klanten eigenlijk over de impact van inzichten? Tijdens deze sessie praten we met insight professionals en marketeers en ontdekken we de best practises over het vergroten van impact van marktonderzoek.
Presented by Anouk Willems, Anita Peerdeman & Tom De Ruyck (InSites Consulting) at MIE 2015 on Thursday February 5, 2013.
Het genereren van impact is misschien wel DE grootste uitdaging voor de marktonderzoeker van vandaag. Maar hoe denken klanten eigenlijk over de impact van inzichten? Tijdens deze sessie praten we met insight professionals en marketeers en ontdekken we de best practises over het vergroten van impact van marktonderzoek.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
We can all agree that the customer is our "North Star," so why don't we invest more time and effort understanding our target audience's real perspective? Here are some listening tips and disruptive questions that have helped dozens of companies get fresh, actionable insights.
Lion + Panda 0 to 60 Business Plan WorkbookRichard Kaiser
The traditional business plan is archaic. The recession of 2008 was a catalyst for change in the way that business had to be done. Employees are more apt to switch jobs more frequently, access to capital became more stringent. Pair those effects with evolutions in technology and you can see a direct impact on the bottom line. Companies spend hours mulling over every detail only to have the plan outdated before the last page rolls of the printer, but what is the solution?
The following is Lion + Panda’s solution to this problem. In less than 60 minutes your team can collaborate on the three pillars of a business plan and have a clear direction: MOVING FORWARD
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Insight Activation Studio: Dorel Juvenile case by Anouk Willems, Head of Insight Activation Studios at InSites Consulting
Dorel Juvenile is on a mission to move from a product-oriented company towards a more service-oriented company. To understand consumer’s needs, and share ideas and interesting thoughts from employees, the company was on the lookout for an easy way to collaborate across their different offices. As an answer to this, the Dorel Insight Activation Studio was launched.
The Dorel story will show how the Studio works, how it connects Dorel’s employees across their 13 offices and what best practices are to implement this new way of working.
How did we launch this Dorel Studio? What are success factors in terms of implementing the Dorel Studio? And what are the possible outcomes? These are some of the questions that will be tackled during this case presentation.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Daniel Newman, Futurum: Futureproof (Key pillars for successful digital trans...Aleš Vidmar
What are the digital transformation secrets of the world's most enduring companies: what do they do to build stability in times of constant change, and most importantly, how do they make their business "Futureproof."
More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. The pressure is on to adapt. As organizations begin to realize that digital transformation is the key to their survival in the age of technology-driven business, it is easy to fall into the trap of thinking that digital transformation is merely a technology investment play. It isn't.
There is a larger operational vision at play here, and the world's most adaptable companies have already figured out what it is.
Broken down into its core components, it consists of 7 operational pillars that help organizations accelerate digital transformation, manage change and turn disruption into a tireless engine of opportunity.
Trademark of Futurum Research. Attribution required for any sharing.
https://www.youtube.com/watch?v=QJFcoEuy47Y
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Oliver Blanchards Basics Of Social Media Roiasevillia
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation\'s purpose is to clarify what ROI is and isn\'t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Smartees Summer School: The Consumer Consulting BoardInSites on Stage
This is the full slidedeck of the third session of our Smartees Summer School on the Consumer Consulting Board. In this session, Thomas Troch (Research Director, InSites Consulting) elaborate on why your key customers need a seat on your board and Online Research Communities will reshape your business.
Co Creative Innovation at ISPIM Innovation ConferenceInSites on Stage
Co-Creative Innovation by Tom De Ruyck (Managing Partner at InSites Consulting), presented at the ISPIM Innovation Conference in Budapest on June 15, 2015.
This is the full slidedeck of the last session of our Smartees Summer School on the Art of Insighting. In this 45-minute session, Ashley Smith (Business Director FMCG) elaborates on different techniques you can use to embed a virtuous circle of consumer insight gathering, selection and activation within your business.
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
We can all agree that the customer is our "North Star," so why don't we invest more time and effort understanding our target audience's real perspective? Here are some listening tips and disruptive questions that have helped dozens of companies get fresh, actionable insights.
Lion + Panda 0 to 60 Business Plan WorkbookRichard Kaiser
The traditional business plan is archaic. The recession of 2008 was a catalyst for change in the way that business had to be done. Employees are more apt to switch jobs more frequently, access to capital became more stringent. Pair those effects with evolutions in technology and you can see a direct impact on the bottom line. Companies spend hours mulling over every detail only to have the plan outdated before the last page rolls of the printer, but what is the solution?
The following is Lion + Panda’s solution to this problem. In less than 60 minutes your team can collaborate on the three pillars of a business plan and have a clear direction: MOVING FORWARD
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Insight Activation Studio: Dorel Juvenile case by Anouk Willems, Head of Insight Activation Studios at InSites Consulting
Dorel Juvenile is on a mission to move from a product-oriented company towards a more service-oriented company. To understand consumer’s needs, and share ideas and interesting thoughts from employees, the company was on the lookout for an easy way to collaborate across their different offices. As an answer to this, the Dorel Insight Activation Studio was launched.
The Dorel story will show how the Studio works, how it connects Dorel’s employees across their 13 offices and what best practices are to implement this new way of working.
How did we launch this Dorel Studio? What are success factors in terms of implementing the Dorel Studio? And what are the possible outcomes? These are some of the questions that will be tackled during this case presentation.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Daniel Newman, Futurum: Futureproof (Key pillars for successful digital trans...Aleš Vidmar
What are the digital transformation secrets of the world's most enduring companies: what do they do to build stability in times of constant change, and most importantly, how do they make their business "Futureproof."
More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. The pressure is on to adapt. As organizations begin to realize that digital transformation is the key to their survival in the age of technology-driven business, it is easy to fall into the trap of thinking that digital transformation is merely a technology investment play. It isn't.
There is a larger operational vision at play here, and the world's most adaptable companies have already figured out what it is.
Broken down into its core components, it consists of 7 operational pillars that help organizations accelerate digital transformation, manage change and turn disruption into a tireless engine of opportunity.
Trademark of Futurum Research. Attribution required for any sharing.
https://www.youtube.com/watch?v=QJFcoEuy47Y
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Oliver Blanchards Basics Of Social Media Roiasevillia
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation\'s purpose is to clarify what ROI is and isn\'t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Smartees Summer School: The Consumer Consulting BoardInSites on Stage
This is the full slidedeck of the third session of our Smartees Summer School on the Consumer Consulting Board. In this session, Thomas Troch (Research Director, InSites Consulting) elaborate on why your key customers need a seat on your board and Online Research Communities will reshape your business.
Co Creative Innovation at ISPIM Innovation ConferenceInSites on Stage
Co-Creative Innovation by Tom De Ruyck (Managing Partner at InSites Consulting), presented at the ISPIM Innovation Conference in Budapest on June 15, 2015.
This is the full slidedeck of the last session of our Smartees Summer School on the Art of Insighting. In this 45-minute session, Ashley Smith (Business Director FMCG) elaborates on different techniques you can use to embed a virtuous circle of consumer insight gathering, selection and activation within your business.
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
How should you get the word out about your school? Search doesn’t seem to work. Social posts don’t get shared. Emails don’t get opened. So what does work? And why do other schools get more applicants? Join us as we show you the most effective ways to market your school and how to analyze the competition. This session will give you easy-to-implement best practices to take your marketing to the next level. (Bonus! Get a must-have checklist of the best marketing tools every school needs.)
This is the full slidedeck of Katia Pallini's part on our Who's up NXT? Smartees Seminar in Hilversum on Tuesday 30 June, 2015. Katia is elaborating on can we do research with these youngest generations and what should we change in order to make marketing NextGen proof?
The Consumer Activated Organisation Smartees SeminarInSites on Stage
This is the full slidedeck of our Consumer Activated Organisation Smartees Seminar, hosted in our Ghent office on Thursday 20 November 2014. The main theme is elaborated, illustrated by cases from De Lijn, Comeos, 2dehands.be & Iliv.
Smartees Summer School: Collaborating for growth InSites on Stage
This is the full slidedeck of the first session of our Smartees Summer School on collaborating for growth. In this session, Sophie Van Neck (Senior Research Manager FMCG) & Dries Verhaeghe (Senior Research Consultant) elaborate on the different challenges companies are facing when implementing a growth strategy and solutions there are to grab to overcome these challenges, illustrated with international client cases.
Smartees Summer School: the Consumer-Activated CompanyInSites on Stage
This is the full slidedeck of the first session of our Smartees Summer School on the Consumer-Activated Company. In this session, our CEO Kristof De Wulf elaborates on how to combine consumer centricity with innovation to give your organisation a headstart on the competition.
Gen Zurveys: Taking the research time machine to a GenZ dominated world beyon...InSites on Stage
What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research?
Based on insights gathered by, and with this newest generation, we will give you a glimpse of how market research might look like in the future. Join us in our time machine and discover how to make your research future-proof.
This is the full slidedeck of our Smartees Workshop on Co-Creative Innovation, hosted in London on Thursday 26 March 2015. The presentation elaborates on how to involve your consumers (or co-creators) in all stages of your innovation process,all of this illustrated with different client cases and followed by an interactive workshop session.
Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015InSites on Stage
Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015, presented by Thomas Troch (Senior Research Manager at InSites Consulting) in NYC on Tuesdag March 17, 2015.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Amsterdam on Thursday 15 October 2015 by Anita Peerdeman (Managing Director, InSites Consulting the Netherlands), Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Stockholm on Thursday 12 November 2015 by Hakim Zemni (Managing Director, InSites Consulting) & Tom De Ruyck (Managing Partner, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Break Down B2B Silos and Lead with Data to Drive Marketing PerformanceSocialTribe
At Digital Summit Detroit, Tatiana Natzke of Social Tribe + Erik Lindstrom of SAP walk through their experiences using data to break down silos in B2B marketing and drive audience engagement.
Buyers today are more informed than ever. They use more information sources than ever, and social media to make informed decisions. Content Marketing is catching more and more attention from players like Coca Cola, Cisco, but also Google.
Content Marketing is transforming from an art to a science. The combination of technology and content is becoming a powerful tool in the toolbox of marketers.
What are the big trends fueling this idea of content marketing becoming more and more a science?
On December 18, InSites Consulting organized a Webinar on 'Co-creating concepts & ideas'. The main focus is on how to increase the relevance and impact of your innovations. This main team is elaborated, illustrated by some case studies of Airfrance and KLM, Heinz, eBay, Heineken and Vodafone.
Digital Shoreditch 2015: When business culture kills experience designTim Loo
As experience designers, we've all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team weve designed innovative solutions creating a win/win for the organisation and their customers. And then, like a patient rejecting the life saving transplant, the solution doesn't take. Or worse they do nothing. What do you do when the business culture is the biggest barrier?
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
The Chief Consumer Officer at Discover the power of ambassadorsInSites on Stage
The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).
The Chief Consumer Officer at Kongress der Deutschen MarktforschungInSites on Stage
The Chief Consumer Officer, presented at the Kongress der Deutschen Marktforschung by Tom De Ruyck (InSites Consulting) on Monday May 19, 2014 in Berlin (DE).
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
I had the wonderful opportunity to speak at the Hootsuite event (#HootupSG) in Singapore recently. I started my presentation talking about the irony of the fact that people seem to consider me an ‘influencer’. I definitely take it as a compliment, but when I look back to the beginning of my journey (first personal blog launched 10 years ago, professional blog five years ago), I didn’t start with this goal. I started because I believe I’ve learnt a lot on my journey and I just really wanted to share my unique perspective, hoping it would help others along the way.
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
Similar to Smartees Summer School: How to market, research? (20)
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in New York on Tuesday 3 November 2015 by Filip De Boeck (Managing Partner, InSites Consulting), Tom De Ruyck (Managing Partner, InSites Consulting) & Niels Schillewaert (Managing Partner & Co-Founder, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dannon case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Turning shopper insights into company-wide memes: Danone disrupts shopper res...InSites on Stage
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that generates immersive data to feed in this platform. Dannon has set up Consumer Activation Studio, a cross-department collaboration platform where employees are inspired to interact with the research results and turn shopper insights into concrete ideas, stronger brands and future-proof business concepts. Feeding this platform is the “Healthy Minded People community”, a tribe of almost 100 shoppers across seven retailers in the US taking part in mobile ethnography, shopper safaris and ideation challenges.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
6. RESEARCH ON THE IMPACT
MR Impact
Research survey
with 185 marketers
and insights
managers
OF RESEARCH
@tomderuyck
7. 20 talks with
marketers and
insights
managers
RESEARCH ON THE IMPACT
OF RESEARCH
MR Impact
Research survey
with 185 marketers
and insights
managers
@tomderuyck
8. Average = 100
THERE EXISTS A GAP
WHAT WE WANT
AND WHAT WE DO
A GAP BETWEEN
@tomderuyck
11. #DATAOVERLOAD
“I’m so tired of getting reams
of data from research
work…I need to know the
key learnings, and a high
level recommendation on
what I should do next”
#UNDERAPPRECIATED
“Interesting
findings…but how
will these insights
change my
business?”
@tomderuyck
14. 92% BELIEVES RESEARCH
SHARING WITH COLLEAGUES
GENERATES INSIGHT WORTH
YET 65% SHARES RESEARCH RESULTS
THE ORGANISATION
EXTENSIVELY WITHIN
@tomderuyck
16. #BREAKINGTHESILO
“I usually only
invite people from
my own department,
because for them
it’s most relevant”
“I think my colleague did
research about this
2 years ago…what was
that again”
#COLLECTIVEMEMORY
@tomderuyck
22. BELIEVES THEY SPEND
ENOUGH ON RESEARCH*
28%
ONLY
YET, NO CORRELATION
IS FOUND BETWEEN $ AND
QUALITY OF INSIGHT
*BCG study (2009) The consumer’s voice, can you hear it?
@tomderuyck
23. #HABITCREATION
“These insights are
great, but we tend to
forget them when we are
brainstorming or having
a discussion…it’s not in
our routines”
#DO1THING
“The insights are so
rich, but many of us
don’t know where to
begin”
@tomderuyck
29. “A Six Step Content Marketing Model” (2012) By Va
MIX THE LEVEL OF
ATTENTION & INTENSITY
WITH 3 CONTENT STREAM
Updates: Pins of consumer
inspiration (e.g. consumer stories)
Projects: Deep dive study on specific
consumer question
(e.g. strategic projects & strategy
execution)
Campaigns: Communication of
insights around a certain theme,
cross projects (e.g. long term strategic
goals)
@tomderuyck
31. *MINDMAP CHALLENGE FOR INTERNAL STAKEHOLDERS
FROM INDIVIDUAL
HARVEST SEED
ACTIVATECOLLABORATE
Collecting insights we
already know
@tomderuyck
TO COLLECTIVE WISDOM
32. *CONSUMER NEWS UPDATES
FROM SHARING TO SEEDING
HARVEST SEED
ACTIVATECOLLABORATE
Spreading new
insights through
the organization
@tomderuyck
33. FROM TEACHING TO ACTIVATING
*CONSUMER QUIZ GAMES
HARVEST SEED
ACTIVATECOLLABORATE
Trigger
stakeholders
to interact
with insights
@tomderuyck
34. FROM BRAINSTORMING TO COLLABORATING
HARVEST SEED
ACTIVATE
COLLABORATE
Work together to
shape outcomes
*WORKSHOPS WITH CONSUMERS
@tomderuyck
41. LET’S TURN
INSIGHTS INTO
*[MEEM] a meme is an idea, behavior, or
style that spreads from person to person
within a culture (Wikipedia.com)
memes*
@tomderuyck