The document discusses an alternative to traditional business plans called a 0-60 business plan workbook. It argues that traditional plans become outdated too quickly due to changes in technology and the business environment. The workbook provides a more nimble alternative by focusing on 3 key areas (business basics, marketing, infrastructure) that can be completed in under 60 minutes to guide business direction. It prompts the user to consider where their business is today and where it may be in 1-2 years to plan accordingly without needing to precisely predict the future.

1. 0 TO 60
BUSINESS PLAN
WORKBOOK

2. BUSINESS PLAN
The traditional business plan is archaic. The recession of 2008 was a catalyst for change
in the way that business had to be done. Employees are more apt to switch jobs more
frequently, access to capital became more stringent. Pair those effects with evolutions
in technology and you can see a direct impact on the bottom line.
Companies spend hours mulling over every detail only to have the plan outdated before
the last page rolls of the printer, but what is the solution?

3. BURN THE BUSINESS PLAN

4. 3 TIERS
OF YOUR
BUSINESS PLAN
1. BUSINESS BASICS 2. MARKETING 3. INFRASTRUCTURE

5. The following is Lion + Panda’s
solution to this problem. In less
than 60 minutes your team can
collaborate on the three pillars
of a business plan and have a
clear direction
MOVING FORWARD

7. WHERE ARE YOU TODAY?
WHERE WILL YOUR BUSINESS BE IN A YEAR AND 1.5 YEARS?
WHAT DOES THE FUTURE LOOK LIKE?
GETTING THESE QUESTIONS 100% CORRECT IS NOT
THE ANSWER. YOU NEED TO DEFINE A DIRECTION TO
MOVE TOWARDS. THEN START MOVING. WHEN THE
STORMS ARISE YOUR BUSINESS PLAN CAN BE
NIMBLE+SHIFT DIRECTION WITH THE TIDE.

8. THE LONGER IT
TAKES TO DEVELOP
THE LESS LIKELY IT
IS TO LAUNCH.”
+JASON FRIED
“

9. THE
BUSINESS
OF TODAY

11. BUSINESS
BASICS

12. What type of company are you?
What products + services do you offer?
BUSINESS
BASICS

13. Who are your clients, partners + suppliers?
What’s your revenue + profit?
BUSINESS
BASICS

14. DOING BUSINESS
WITHOUT ADVERTISING
IS LIKE WINKING AT A GIRL
IN THE DARK. YOU KNOW
WHAT YOU’RE DOING,
BUT NOBODY ELSE DOES.”
“
+STEUART
HENDERSON BRITT

15. MARKETING

16. MARKETING
Why do people do business with you?
How do clients, partners + suppliers learn about you?

17. MARKETING
What could go wrong? i.e. Weakness + Threats
What could go right? i.e. Strengths + Opportunities

18. CHASE THE VISION,
NOT THE MONEY. THE
MONEY WILL END UP
FOLLOWING YOU.”
“
+TONY HSIEH

19. INFRASTRUCTURE

20. What are your key processes?
What are your key systems?
INFRAST-
RUCTURE

21. Where are you located? i.e. HQ, offices, demographics
How are you staffed? i.e. number, type, pay, benefits
INFRAST-
RUCTURE

22. MY INTEREST IS
IN THE FUTURE
BECAUSE I AM GOING
TO SPEND THE REST
OF MY LIFE THERE.”
“
+CHARLES
KETTERING

23. THE BUSINESS
OF TOMORROW

25. BUSINESS
BASICS

26. 12 TO 18 MONTHS 12 TO 18 MONTHS
FUTURE FUTURE
BUSINESS
BASICS
What type of
company are
you?
What products
+ services do
you offer?

27. 12 TO 18 MONTHS 12 TO 18 MONTHS
FUTURE FUTURE
BUSINESS
BASICS
Who are your
clients, partners
+ suppliers?
What’s your
revenue + profit?

28. THE BRANDS THAT WILL
THRIVE IN THE COMING
YEARS ARE THOSE THAT
HAVE A PURPOSE
BEYOND PROFITS.”
“
+RICHARD
BRANSON

29. MARKETING

30. MARKETING
Why do people
do business
with you?
How do clients,
partners +
suppliers learn
about you?
12 TO 18 MONTHS 12 TO 18 MONTHS
FUTURE FUTURE

31. 12 TO 18 MONTHS 12 TO 18 MONTHS
FUTURE FUTURE
MARKETING
What could go
wrong?
i.e. Weaknesses
+ Threats
What could go
right?
i.e. Strengths +
Opportunities

32. TIMING, PERSEVERANCE,
AND TEN YEARS OF
TRYING WILL EVENTUALLY
MAKE YOU LOOK LIKE AN
OVERNIGHT SUCCESS.”
“
+BIZ STONE

33. INFRASTRUCTURE

34. 12 TO 18 MONTHS 12 TO 18 MONTHS
FUTURE FUTURE
INFRAST-
RUCTURE
What are your
processes?
What your key
systems?

35. 12 TO 18 MONTHS 12 TO 18 MONTHS
FUTURE FUTURE
INFRAST-
RUCTURE
Where are you
located?
i.e. HQ, offices,
demographics
How are you
staffed?
i.e. number,
type, pay,
benefits

37. THE WAY TO GET
STARTED IS TO
STOP TALKING
AND START DOING.”
“
+WALT DISNEY

38. LIONANDPANDA.COM